35 min
Balancing Direct Selling and Marketplaces | Brian Gill, SVP Marketing at 4Life Research Leading in Ecommerce
-
- Management
In this conversation, Brian Gill, SVP of Marketing at 4Life Research, and John LeBaron talk about balancing the direct selling model with selling on marketplaces, 4Life’s transition into ecommerce, and the importance of considering the buyer’s journey. Hear about how Brian builds and encourages a culture of innovation, the challenges that he has faced, and the future growth of ecommerce.
Episode Outline
[01:15] Brian’s commitment to the listeners
[02:01] Brian’s background
[04:46] 4Life Research
[08:00] Direct sales and product innovation
[12:25] Building a culture of innovation
[17:59] Transitioning to ecommerce
[23:43] 4Life’s challenges
[27:47] The future of ecommerce
In this conversation, Brian Gill, SVP of Marketing at 4Life Research, and John LeBaron talk about balancing the direct selling model with selling on marketplaces, 4Life’s transition into ecommerce, and the importance of considering the buyer’s journey. Hear about how Brian builds and encourages a culture of innovation, the challenges that he has faced, and the future growth of ecommerce.
Episode Outline
[01:15] Brian’s commitment to the listeners
[02:01] Brian’s background
[04:46] 4Life Research
[08:00] Direct sales and product innovation
[12:25] Building a culture of innovation
[17:59] Transitioning to ecommerce
[23:43] 4Life’s challenges
[27:47] The future of ecommerce
35 min