Ballistic Coefficient (feat. ELEY) | NIOA Unloaded Ep.14

What makes ELEY the choice of champions? In this episode of the NIOA Unloaded Podcast, we sit down with Martyn Buttery, ELEY's International Accounts Manager, to uncover the secrets behind one of the world's most respected rimfire ammunition brands. From Olympic gold medals and world championships to PRS competitions and weekend club shoots, ELEY ammunition has built a reputation for unmatched precision, consistency, and innovation. Martyn shares his own journey from competitive shooter to ELEY executive, explains the science behind batch testing, reveals why every rifle prefers a different "flavour" of ammunition, and discusses the rigorous quality control process that helps ELEY deliver championship-winning performance. We also dive into: - The difference between ELEY Tenex, Match, Team and Ultra Long Range - Why batch testing matters for accuracy - The technology behind ELEY's renowned priming system - Insights from the ELEY PRS22 2026 Australian Championships - The future of competitive shooting with ELEY's revolutionary X-Shot scoring system Whether you're a hunter, club shooter, PRS competitor, or aspiring Olympian, this episode offers a fascinating behind-the-scenes look at what it takes to produce world-class rimfire ammunition.