Bamboo Chalupa is a podcast about doing digital marketing and SEO well for agency, in-house and DIY marketers. There is absolutely no outdated news, useless information, personal ramblings or hyperbolic marketing-speak. Nate Shivar and Brett Snyder have focused, useful, in-depth conversations about SEO, content and digital marketing every other week to help you do marketing and SEO better. Enjoy!
#54: Justifying Investment in Paid Media
Nate & Brett discuss how to justify investment in paid media – even when your main focus is organic traffic.
* The #1 reason why you should invest in paid media
* The single paid metric that every marketer should know
* How paid media can provide fast feedback for a campaign
* How we use paid media to support organic campaigns
#51: Doing Keyword Research – The Bedrock of SEO
Nate & Brett discuss how to do keyword research, a fundamental skill for SEO & digital marketing.
* How smart keyword research & planning makes money over the long-term
* Starting with your audience – not your product / service
* Doing broad research before narrowing your focus
* Assigning keywords to different topics
* Understanding intent & customer questions
* Thinking about keywords in relation to your broader business
Nate’s beginner guide to keyword research
Nate’s guide to keyword mapping
How To Judge Keyword Difficulty
How To Use Free Tools & Research to Find Content Ideas
Garlic Presses on Amazon
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#48: The Dark Side of Data-Driven: What To Do When Your Data Is Wrong
As a follow-up to Episode 16, Nate & Brett discuss what to do when your data is not just polluted, but is flat-out wrong.
They talk about ongoing issues with Google Analytics, Facebook, and nearly every analytics platform in digital marketing – and how to deal with the dark side of data-driven marketing.
* Follow-up to Google Analytics Spam
* Unspoken issues with Google Analytics
* Problems with internal platform metrics
* Myths about Bad Metrics
* The opportunity for marketers who can overcome bad data
* Nate’s Post on Google Analytics Spam
* Episode 16 – Why Your Analytics Are B******t
* Info on Vitaly
* Annielytics post on Facebook Link Shims
* Facebook’s Ad Metrics Fraud
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#47: The New Is Old – Keyword Research, Snippets & Information Architecture
Nate & Brett discuss takeaways from their favorite MozCon presentations. Topics include keyword Research, feature snippets & better information architecture.
Keyword Research – Is there anything new from Pete Myers’ “Gather, Group, Generate” process? If not, how should you go about keyword research?
Featured Snippets – “Ranking #0” can be lucrative and daunting. Are snippets as complicated as they seem (they are not) and how can you compete regardless?
Information Architecture – How can you structure your site for better search & sales? How should you approach an existing site vs. new build site?
Pete Myers’ Presentation PDF
Rob Bucci’s Presentation PDF
Joe Hall’s Presentation PDF
Nate’s post on content ideas
Nate’s post on beginner keyword mapping
Check out this episode!
#44: State of SEO, Cheat Codes, Google & Link Networks
Brett & Nate discuss the current state of search engine optimization (SEO), Google’s short-term goals and dealing with a post-Google Dance era.
This episode is different – it goes into the weeds and geeky behind the scenes of day to day SEO & marketing. You’ll find out some of the “cheat codes” that are cropping up, and what has changed with strategy to use/overcome them.
Editor’s Note – Nate’s audio has some minor difficulty around the 15 minute mark.
* The Google Dance of Old
* Google’s New Web Spam Team (or lack thereof)
* SEO Cheat Codes in 2016
* Google’s Relationship with Marketers
* What SEOs can (and are) doing
ViperChill on Private Influencer Networks
Penguin Update 4
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#41: Managing a SEO Team – Lessons Learned w/ Allie Brown
How exactly do you build & run an effective SEO team? It’s a question with no single answer, but is essential to growing your digital marketing campaigns. In this episode, Allie Brown, the Director of SEO at Knucklepuck Media, shares her tips, strategies and lessons learned for growing effective teams on both the agency and in-house side of SEO.
Allie Brown started her SEO career at SEER Interactive before directing SEO for Anthropologie, a major consumer brand owned by Urban Outfitters. She is currently in charge of growing and managing the SEO Team at Knucklepuck Media.
* Lessons learned In-house SEO vs. Agency-side
* Challenges working on an agency team
* Applying ideas from in-house to agency work
* Building an effective team structure
* Growing individual team members
* Growing the SEO team as a whole
* Self-paced onboarding & training
* Making meetings work
* Building a sustainable culture
* Allie’s top tips for SEO team leaders
Knucklepuck Media Careers
Allie on Twitter
Check out this episode!
They Talk Like Real Humans And Give Actionable Advice
I'm just getting into the SEO game and Brett and Nate are great because they not only cover SEO and the constant changes it undergoes, but they discuss broader marketing concepts and how SEO overlaps with these concepts. If you want to stay updated on the SEO world or want to learn how to think like professional marketers that focus on SEO (but not solely on SEO) this is a bomber podcast. Thanks Brett and Nate.
Perfect for Intermediate-Advanced SEOs
Great podcast for working SEOs that want to hear news and opinion from real, in-the-trenches Co-hosts.
Both of these guys are super smart, and they don't just agree with each other, they have a healthy argument.
Only nitpick - would like to see Brett not talk over Nate sometimes, and audio quality could be a bit better, but overall great.
I work in SEO and recently started listening to Bamboo Chalupa during my commute. I’ve been very impressed with the quality of the content delivered and find it to be a worthwhile use of my time & a refreshing alternative to all the click-bait SEO content that is far too common in our industry. Brett and Nate are great at breaking down complex topics to make them easy-to-digest, always supporting their thoughts with real world examples.
They address a wide variety of topics and offer a unique perspective. By the end of each podcast, I usually have at least one takeaway that I can apply to my job, so thank you for that! I have recommended this podcast to the other digital marketers I work with, from beginners to experienced SEOs.