19 episodes

Bananas For Business helps businesses turn their customers into fans and those Fans into their biggest marketers. Welcome to the Bananas For Business podcast, hosted by Jared Orton, where we help you create exceptional customer experiences to build loyal and raving fans.

After more than a decade of learning what frustrates fans about the baseball industry, Fans First Entertainment has truly flipped the script for what fans expect when they come to a Savannah Bananas game at Grayson Stadium. The Fans First team has been featured on MSNBC, Entrepreneur Magazine, ESPN, and more for the captivating, sold-out baseball circus experience in Savannah, GA. Putting the mantra “Fans First. Entertain Always.” into action, the Savannah Bananas have become experts in providing remarkable customer experiences and are a prime example for companies looking to turn their customers into fans. By strategically identifying friction points in their customers’ average experiences, the Bananas have learned to stop doing what their customers hate and go all-in on intentionally mapping memorable experiences for their fans. Fans First Entertainment focuses on their core values of the Fans First Way to Always Being Caring, Different, Enthusiastic, Fun, Growing and Hungry.

Fans First Entertainment and the Savannah Bananas realized money was being wasted on marketing and that creating an experience where the customers do the marketing for you could pay dividends. The Fans First Experience podcast will give you the road map on how to implement the Fans First Experience in your business and create fans for life. The approach is simple. Whatever is Normal, do the exact opposite.

Fans First Entertainment exists to bring a Fans First mentality to the world. Jared, team owners Jesse and Emily Cole, and the rest of the team do that by entertaining hundreds of thousands of fans with the world-famous baseball circus, The Savannah Bananas, and by teaching other businesses the Fans First Experience. Love your people more than you love your customers and love your customers more than you love your product.

Bananas For Business doesn’t just work for a crazy baseball team. This process has been shared with Banks, Real Estate teams, Service-Based Businesses, Media Publishers, Home Builders, Accountants, B2B teams, HVAC, Event Planners, Non-profits, Freelancers, Schools, Car Dealerships, Churches, Medical Groups and more. When businesses begin to re-imagine the customer experience, transformation can happen in any industry.

People are tired of being advertised to and will be influenced more by an amazing experience over traditional marketing. People are starving for great experiences and businesses can truly set themselves apart from their industry by winning on experience. A little bit better product at a little bit cheaper price no longer is enough to set businesses apart from everyone else. Customer experience will be the determining factor for most customers when it comes to deciding on a business. People will be willing to spend more and tell others about your business if you provide them a remarkable experience.

Don’t miss out on this opportunity to learn more about how to create raving fans for life! Welcome to Bananas For Business.

Bananas For Business Jared Orton

    • Marketing
    • 5.0 • 7 Ratings

Bananas For Business helps businesses turn their customers into fans and those Fans into their biggest marketers. Welcome to the Bananas For Business podcast, hosted by Jared Orton, where we help you create exceptional customer experiences to build loyal and raving fans.

After more than a decade of learning what frustrates fans about the baseball industry, Fans First Entertainment has truly flipped the script for what fans expect when they come to a Savannah Bananas game at Grayson Stadium. The Fans First team has been featured on MSNBC, Entrepreneur Magazine, ESPN, and more for the captivating, sold-out baseball circus experience in Savannah, GA. Putting the mantra “Fans First. Entertain Always.” into action, the Savannah Bananas have become experts in providing remarkable customer experiences and are a prime example for companies looking to turn their customers into fans. By strategically identifying friction points in their customers’ average experiences, the Bananas have learned to stop doing what their customers hate and go all-in on intentionally mapping memorable experiences for their fans. Fans First Entertainment focuses on their core values of the Fans First Way to Always Being Caring, Different, Enthusiastic, Fun, Growing and Hungry.

Fans First Entertainment and the Savannah Bananas realized money was being wasted on marketing and that creating an experience where the customers do the marketing for you could pay dividends. The Fans First Experience podcast will give you the road map on how to implement the Fans First Experience in your business and create fans for life. The approach is simple. Whatever is Normal, do the exact opposite.

Fans First Entertainment exists to bring a Fans First mentality to the world. Jared, team owners Jesse and Emily Cole, and the rest of the team do that by entertaining hundreds of thousands of fans with the world-famous baseball circus, The Savannah Bananas, and by teaching other businesses the Fans First Experience. Love your people more than you love your customers and love your customers more than you love your product.

Bananas For Business doesn’t just work for a crazy baseball team. This process has been shared with Banks, Real Estate teams, Service-Based Businesses, Media Publishers, Home Builders, Accountants, B2B teams, HVAC, Event Planners, Non-profits, Freelancers, Schools, Car Dealerships, Churches, Medical Groups and more. When businesses begin to re-imagine the customer experience, transformation can happen in any industry.

People are tired of being advertised to and will be influenced more by an amazing experience over traditional marketing. People are starving for great experiences and businesses can truly set themselves apart from their industry by winning on experience. A little bit better product at a little bit cheaper price no longer is enough to set businesses apart from everyone else. Customer experience will be the determining factor for most customers when it comes to deciding on a business. People will be willing to spend more and tell others about your business if you provide them a remarkable experience.

Don’t miss out on this opportunity to learn more about how to create raving fans for life! Welcome to Bananas For Business.

    How The Bananas Do Culture With Marie Gentry

    How The Bananas Do Culture With Marie Gentry

    Company culture is often a tricky thing to navigate because whatever that culture is – and every feeling your employees associate with it – it manifests in the way you work and the way your customers perceive you. This is why it’s important to take a long hard look at every aspect of the company culture you have at the forefront and see if it’s something that fits right with all of your employees. Marie Gentry is the Fans First Director of the Savannah Bananas. She joins Jared Orton for a frank discussion about the reasons you should constantly be reexamining your company culture. If you’re building a “fans first” experience, this is definitely one thing you should iron out immediately, so don’t miss this!

    • 36 min
    How The Bananas Do Marketing With Kara Heater

    How The Bananas Do Marketing With Kara Heater

    Online marketing can go a myriad of different ways because there are so many platforms and so many types of content that you can create. At the end of the day, having a foundational knowledge of what’s popular and what’s relevant goes a long way. Without this knowledge, you won’t be able to properly cater to your fanbase and get through to them, especially with the constraints of digital communication. Kara Heater is the Marketing Coordinator for the Savannah Bananas. Joining Jared Orton, Kara illustrates some of the most important fundamentals of online marketing that you should be aware of. The online sphere’s influence can make or break the way your brand is perceived, so don’t get left behind!

    • 36 min
    Achieving World Class Results With David Jones

    Achieving World Class Results With David Jones

    What does it take to achieve world class results? How does one take the leap from being ordinary to becoming extraordinary? These are the questions that Jared Orton explores with today’s guest, David Jones, an instructor, consultant, and executive coach with McClaskey Excellence Institute. David talks briefly about the prestigious Baldrige Awards and how its criteria can be used as a guide to strive for excellence in business. He also explains how striving for excellence is a matter of understanding customers’ key requirements and getting the right people on board and fine-tuning processes to deliver on those all the time. Tune in to this exciting episode and learn how excellent companies seem to have it easy and yet achieve immense gains at the same time.

    • 49 min
    Onboarding The Perfect Client With Caleb Shore

    Onboarding The Perfect Client With Caleb Shore

    In any business, it can be frustrating to realize that you have been working with the wrong client all the while. When onboarding clients, it is essential to ensure that they would be a good fit for what you have to offer. This is especially true in marketing small businesses who like to see their hard-earned money put to good use. Today’s guest, Caleb Shore, runs Conversion Stream, a marketing company that focuses on small businesses. Caleb joins host Jared Orton in an engaging discussion about Conversion Stream’s client-centered approach in which the client’s interests are put first on the table before striking a deal. Listen in as they talk about getting to know clients, their goals and aspirations, and how this profound understanding ultimately helps in successfully marketing their products and services.

    • 40 min
    Winning With User-Generated Content With Chris Meade

    Winning With User-Generated Content With Chris Meade

    Nowadays, more and more companies are sourcing their online content from content created by their customers. User-generated content has become the lifeblood of online and digital marketing because besides being miles more affordable, who else would you believe about a certain product besides other people who’ve bought the product? Chris Meade is the Co-Founder and Chief Revenue Officer of the game CROSSNET. Jaren Orton speaks to Chris about the beginning of their business, and how they made it big by sourcing user-generated content. Have you begun tapping into the wealth of user-generated content out there for you to use?

    • 33 min
    Bonus Feature – Bananas Marketing During COVID-19 With Kara Heater

    Bonus Feature – Bananas Marketing During COVID-19 With Kara Heater

    The COVID-19 Pandemic has brought out so many changes to the way we do business. In particular, business marketing has seen a sudden shift in the way it now reaches out to the audience. As opposed to overt advertising practices, businesses have now been providing levity, light, and encouragement. In this episode, Jared Orton brings out the person behind the Fans First Experience marketing, Kara Heater, to talk about the business from a marketing perspective, most especially the case of bananas marketing during this COVID-19 situation. Take a deep dive behind the marketing scenes of the show and grab a lesson or two about how to go about it in yours.

    • 13 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

CLT Home Inspector ,

Every Small Business Should Listen

Every small business should listen to this podcast. I own a small business and I listen to a lot of podcasts by some very well known people. The problem with those are many times it’s high level internet marketing guys interviewing other high level internet marketing guys. I like this because it’s bricks and mortar business people giving actionable tips to other brick and mortar folks that I can implement right away.

BenUpton005 ,

Saving Baseball

Look, as a die hard baseball fan, there is no one better at entertaining fans than the Savanah Banana’s. I have always looked up to Jared because he is a man of honor and always has a vision to improve himself and others around him. I am so excited to listen to more episodes and further my knowledge of entertaining and treating fans the correct way

thompdr1 ,

Transforming Industry

Great to hear interactive ideas on how to transform ways on how to interact with customers. It has lead me to start to think differently in how to interact with customers even in a heavy industrial environment.

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