Bank Marketing Show

Chris Bates & Dan Novalis
Bank Marketing Show

The BANK MARKETING SHOW, the podcast that engages and informs you for success in today's marketplace. It's the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you're wanting to impact your personal success and position your company as the best choice in your market, then you're in the right place!

  1. Ep 83 - The Future of Community Bank Marketing with Caleb Stevens

    6D AGO

    Ep 83 - The Future of Community Bank Marketing with Caleb Stevens

    Podcasting isn’t just for influencers anymore—banks are getting in the game. In this episode, Chris and Dan sit down with Caleb Stevens, VP of Marketing at SouthState Bank’s Capital Markets Division and host of the Community Bank Podcast. From demand generation to practical AI use, Caleb breaks down how banks can modernize without losing sight of what really matters. In this episode, we cover: -       The rise of podcasting as a bank marketing tool -       How digital lead gen is changing—and how demand creation is in -       How to use AI in practical, low-risk ways inside your bank -       Caleb’s “3Ms framework”: Message, Methods, and Metrics -       Real-world examples of alignment between marketing and lending teams that actually drove results -       Why the simplest marketing ideas might be your most powerful About Caleb: Caleb serves as the VP of Marketing for SouthState Bank’s Capital Markets Division, serving over 1,000 community banks across the nation through a variety of banking products and services.  He is also the host of The Community Bank Podcast and the co-author of the book Collegiate: 7 Big Ideas to Make College Awesome. He lives in Athens, Georgia with his wife Grace and two young sons. Links & Resources: -          SouthState Bank podcast: https://southstatecorrespondent.com/podcasts/  -          Community Bank Podcast: https://podcasts.apple.com/us/podcast/the-community-bank-podcast/id1513967803  -          Contact Caleb: caleb.stevens@southstatebank.com -          Favorite Book: Remarkable - David Salyers & Dr. Randy Ross -          Resource for brand messaging: https://storybrand.com/  -          LEAD - Neil Stevens: https://www.oconeestatebank.com/business/make-your-remarkable-podcast -          Website: bankmarketingshow.com -          Sign up for our newsletter: bankmarketingminute.com -          Contact Chris and Dan: contact@bankmarketingshow.com

    54 min
  2. Ep 80 - Marketing in a Cookieless Future with Hollie Brown

    MAR 3

    Ep 80 - Marketing in a Cookieless Future with Hollie Brown

    Many community banks are missing out on valuable marketing opportunities. Statistics show that many community banks aren’t currently utilizing cookies, which used to put them at a disadvantage. However, with cookies being increasingly phased out, updating your website pop-ups and refining your other marketing strategies is crucial. While some data will be lost in a cookieless environment, there are ways to continue engaging with customers.  In this episode, Chris Bates, Dan Novalis, and Hollie Brown explore what a cookieless future means for community banks. Email marketing is one effective strategy that doesn’t rely on cookies, and by using techniques like lookalike marketing, community banks can keep reaching the right audience. They also share other smart strategies to meet your customers. Chris, Dan, and Hollie look at how fintech companies are stepping up to meet these challenges and how community banks can model their marketing strategies after them. They also share easy-to-follow tips on how community banks can use customer data more wisely and show real returns on their marketing efforts. Topics Include:  What can we do about a cookieless future Why older generations are less likely to accept cookies and information How to collect more information from your website visitors A comparison between Fintech companies and community banks How a cookieless future will affect the marketing landscape  About Hollie Hollie Brown is Vice President of Marketing for Coastal Community Bank. Coastal provides personal and business banking services for Puget Sound, WA customers, and Banking as a Service (BaaS) for fintech partners. At Coastal, Hollie leads marketing strategy, brand and corporation communication, public relations, and digital marketing. Hollie earned a BA in Journalism from Western Washington University, an Executive Development Professional certificate from the Washington Bankers Association, a certificate in Bank Marketing from the American Bankers Association, and she is a Certified Financial Management Professional from the American Bankers Association. She is currently enrolled in Pacific Coast Banking School. Before joining Coastal, she was the Regional Marketing Manager for Moss Adams LLP in Seattle and the Vice President and Director of Marketing for Peoples Bank in Bellingham, WA. Resources Mentioned: Episode 58 -  Producing Content that Actually Engages with Hollie Brown Website: https://www.coastalbank.com/  LinkedIn: https://www.linkedin.com/in/holliejoybrown/  Website: https://bankmarketingshow.com/     contact@bankmarketingshow.com Bank Marketing Minute Newsletter: bankmarketingminute.com

    52 min
  3. Ep 77 The Essentials and Benefits of Brand Messaging with Erin Fults

    JAN 20

    Ep 77 The Essentials and Benefits of Brand Messaging with Erin Fults

    With over 5,000 community banks and credit unions in the US, your brand is the only thing that differentiates you in your community and online.  “Brand messaging” is the collection of words, imagery, and stories that you use to explain the value your community bank brings to customers. It’s not enough to say that your bank is “better” at something than others—better is unclear and doesn’t help you stand out. Instead, your brand message should answer important questions: What makes your bank different? What problems do you solve that other banks don’t? A strong brand message helps you connect with your audience and clearly show why they should choose you. In this episode, Chris Bates, Dan Novalis, and Erin Fults discuss community banks' challenges when building a brand message as a team. Your message isn’t just about telling customers what you do—it’s about inviting them into a story they want to be part of. Erin talks about the seven key points that help you create a unique and powerful message and how those points can make a big difference to your bank over time. By the end of this episode, you’ll see how a strong brand message can help your community bank stand out in the competitive market. Topics Include:  ●     Why brand messaging is important for community financial institutions ●     The challenge in crafting a brand message as a community banking team ●     The process of crafting a brand message ●     How to use the seven key messaging points to create unique, compelling brand messages ●     The benefit of having an external brand messaging expert ●     The current challenges facing community banks About Erin Fults Erin Fults is a messaging strategist and communications coach. She helps companies develop a clear way to articulate the value they deliver in the marketplace, align their team around that message, and then coach them to implement it in their marketing and sales to attract and close more of the right customers.  Erin’s background includes over 15 years of experience as a small business owner, where she earned her "street MBA" along with certifications as a StoryBrand Certified Guide and They Ask You Answer Coach. A teacher at heart, she also speaks and facilitates workshops nationwide. She and her husband have three children and live in central Mississippi. Resources Mentioned: erin@theacornteam.com  LinkedIn: Erin Fults Website: https://theacornteam.com/  contact@bankmarketingshow.com Bank Marketing Minute Newsletter: bankmarketingminute.com Website: The Bank Marketing Show: bankmarketingshow.com

    47 min

Ratings & Reviews

5
out of 5
4 Ratings

About

The BANK MARKETING SHOW, the podcast that engages and informs you for success in today's marketplace. It's the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you're wanting to impact your personal success and position your company as the best choice in your market, then you're in the right place!

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