225 episodes

What's up!

Welcome to the Basketball To Business podcast.

This podcast is basketball fanatics who happen to love the sport of business, too.

I'm Myson Jones, your host.

In these episodes, you'll get complete transparency into what it's like to operate a basketball training business and you'll learn from some of the best business minds in the game of basketball!

Follow me on social to learn more
IG - @mysonjones
Twitter @themysonjones
Facebook @mysonjones

Basketball To Business Myson Jones

    • Business
    • 4.9 • 31 Ratings

What's up!

Welcome to the Basketball To Business podcast.

This podcast is basketball fanatics who happen to love the sport of business, too.

I'm Myson Jones, your host.

In these episodes, you'll get complete transparency into what it's like to operate a basketball training business and you'll learn from some of the best business minds in the game of basketball!

Follow me on social to learn more
IG - @mysonjones
Twitter @themysonjones
Facebook @mysonjones

    Where Marketing and Economics Meet with Dr. James Barnes

    Where Marketing and Economics Meet with Dr. James Barnes

    What’s up, basketball trainers?

    I know it’s been a while since our last podcast. Quick question for you guys: Are you having problems or challenges in growing your basketball training business?

    Well, it’s Marketing Monday for Hoops Institute, and the founder of the renowned Bricks-To-Clicks® Marketing program has joined us to share his insights that could help us basketball trainers build and grow our training businesses.

    Dr. James Barnes, a Mississippi State University professor and author of ‘5 Social Media Mistakes Your Business Should Avoid’, is also a Youth Basketball Coach for 20+ years now.

    In this podcast, let’s all learn how we can market, and even run, our training business effectively, day-in and day-out. And with the current economic status, Dr. Barnes got something for us to look into to be able to thrive and survive as small business owners.

    And trainers, is a Marketing Course really worth purchasing to help us out in the industry? You’ll find out!

    Well, one thing we know that’s worthy is watching and listening to this podcast. Let’s go!



    01:30 3 Magic Questions That Your Website Should Be Able to Answer

    04:00 What really is “bounce rate”? And why is it important?

    06:35 What Did Coach Myson do when he first watch Dr. Barnes video about the 3 Magic Questions?

    07:16 What these 3 Magic Questions Really Can Do When Marketing Your Brand on Your Website

    09:00 What Other Strategies/Tools That Could Help Businesses Survive

    11:19 Knowing “The Problem” Is One Of The Key To Hook Potential Clients

    14:57 How Positive Encouragement Relates To Marketing Your Business

    17:28 How Can We Use Technology To Boost Brand Awareness?

    18:30 How To Quantify Efforts Towards Brand Awareness To Thrive and Survive

    24:45 How Outsourcing Can Help You Run Your Business More Efficiently

    27:44 What To Do If You Feel Like Your Business Is No Longer Growing

    31:56 What Small Business Owners Should Focus On In Terms of Economic Perspective

    35:24 Everyday is A Competition In The Business World

    37:30 Some Successful Business Stories You Need To Hear Today!

    45:13 How Often Should You Communicate Your Brand To Your Prospect Clients (Consistency!!!)

    50:06 What You Need To Know In Doing Advertising Campaigns

    53:08 One Mistake That Everybody Makes When Checking Out Different Marketing Campaigns

    54:50 Why is a Marketing Course Worth Purchasing?



    Feel free to share any of your insights or comments on today's podcast. And if you want to know more about Dr. James Barnes and his Bricks-To-Clicks® Marketing program, just click on the links below:https://brickstoclicks.extension.msstate.edu/



    Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

    ⁠⁠The Basketball Trainer Mastermind Facebook Group⁠⁠

    ⁠⁠Email Me!⁠⁠

    ⁠⁠Myson Jones’ Instagram


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    Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

    • 59 min
    Our Facebook Account Got Hacked!

    Our Facebook Account Got Hacked!

    Yes, our Facebook accounts (personal and business) got hacked thru the Ad platform. Two problems because of this:

    - Compared to IG, it's in Facebook where our customers can swipe their cards to pay for our services

    - We've got a fair amount of leads from Facebook and we're gearing towards ramping up the advertising spins to get more customers



    But, we're also taking this unfortunate event as a blessing in disguise because:

    - This gives us the idea to explore more on other marketing strategies such as Google Ads and there's nothing wrong with refocusing back on doing email marketing and other Gorilla marketing tactics which have been proven effective before the internet era

    - We are reminded to make sure to get email addresses, phone numbers and other contact info from our clients in case we lose access to our social media and other online accounts that we use in marketing our training business

    - May it be paid advertising or organic ways (flyers, business cards, etc.) to market the business, as long as we see it effective, then why not?



    Our takeaways:

    - Be creative and diversify your marketing tactics for your training business.

    - Don't forget to secure all your social media and other online accounts all the time!



    Hope this helps you out! Busy season is here, work hard, have fun!



    Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

    ⁠The Basketball Trainer Mastermind Facebook Group⁠

    ⁠Email Me!⁠

    ⁠Myson Jones’ Instagram


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    Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

    • 4 min
    Are You Running Your Biz Or Is It Running You?

    Are You Running Your Biz Or Is It Running You?

    I want to talk to you about a tool that is free+ and will help you manage your basketball training business better than you ever have before. Https://apps.apple.com/us/app/hoops-institute/id1642567806

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    Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

    • 11 min
    What’s Your #1 Goal This Year?

    What’s Your #1 Goal This Year?

    First episode of the new year! If there is one thing that you should consider doing this year, It is reading one book…

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    Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

    • 9 min
    Profit First: A Must-Read For Basketball Trainers Aiming For Financial Growth in 2023

    Profit First: A Must-Read For Basketball Trainers Aiming For Financial Growth in 2023

    A lot of trainers have been recommending this to me and I don’t often say a book is a must-read, but "Profit First" definitely has earned it. This book focuses not only on the heath of your business, but making sure you have your ratios intact. 

    Also with Profit First, similar to the so-called "Envelope System", you've got pockets of:
    - Operating Expenses (i.e. gym rental, teammate fees, marketing fee, etc.)
    - Profit Account
    - Tax Account
    - Income Account
    - Owner's Compensation Account

    So, anyone running a basketball business should listen to this and I guarantee that it will change your perspective on your business' finances going into 2023.

    Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

    The Basketball Trainer Mastermind Facebook Group

    Email Me!

    Myson Jones’ Instagram


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

    • 11 min
    Halftime Interview With Coach Korey Harris [Part II]

    Halftime Interview With Coach Korey Harris [Part II]

    What's up, basketball trainers?

    Coach Korey Harris is back to give us more insights about the "then and now" of the basketball training industry. 

    Discover Coach Korey's basketball journey and let's all learn how his personal experiences led him to becoming one of the great trainers in this industry.

    And in case you've missed Coach Korey's previous interview with Hoops Institute, here's a link for you:
    https://spotifyanchor-web.app.link/e/VhursbGCdvb

    Want to get in touch with Coach Korey? Check him out on these links:
    The Transition (Official Website): https://basketballcoachingconsulting.com
    Instagram: https://www.instagram.com/koreyharris


    Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

    The Basketball Trainer Mastermind Facebook Group

    Email Me!

    Myson Jones’ Instagram


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

    • 1 hr 11 min

Customer Reviews

4.9 out of 5
31 Ratings

31 Ratings

MagaliDee ,

Great Content

This podcast is exactly what i was looking for. Great tips and strategies on how to grow a successful basketball training business.

Malc04 ,

Awesome resource!

I love the podcast! This is an unbelievably great free resource that taps into the minds of some of the most successful basketball skills trainers. It gives me motivation to continue to pursue my passion for basketball by helping others develop their game as a trainer. With my hope to transition to being a full time trainer, this podcast provides some real insights to help get there.

Thanks a bunch, Myson! Keep up the great work.

Bobby5785 ,

Favorite Podcast!

Just became a basketball trainer and realizing all the basketball entrepreneurs that I look up to are on here is a dream come true! Amazing job, Myson!!

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