Basketball To Business Myson Jones

What's up, basketball trainers?

I wanted to share how a series of seven emails, written by a highly competent high school senior intern, generated a couple of thousand dollars for our upcoming league.

Some takeaways from this short podcast:


Email Campaigns Can Be Profitable
The effectiveness of how an email list is used is more important than the size of the list. Segmenting the list and ensuring high deliverability and engagement rates are crucial.
Selling through email can increase earnings per hour since the effort to set up emails is minimal compared to the potential revenue generated.
Regularly sending out offers helps gauge audience interest and preferences, providing valuable data beyond just generating sales.
It's essential to fully utilize the features of email campaign tools to maximize their potential and benefit the business.
Finding and mastering tools that can be game-changers for the business, such as CRM, chat widgets, automation tools, and email campaigns, can significantly impact success.
Hiring capable and precocious interns, especially those with relevant interests and experiences, can greatly benefit the business.

By optimizing and mastering the tools we already have, we can make a big difference in our basketball training business.

Enjoy your week, everybody!

Hey everyone! I want to share some insights from books like "Essentialism," "Ultimate Sales Machine," and "The Four-Hour Work Week" that I've been exploring.

Although I haven't implemented all of these strategies myself, I find the daily questions they suggest to be really valuable for improving time management and productivity.

Here are seven questions I think are worth asking. Pick one of these to ask yourself each day:


If this was the only thing I accomplished today, would I be satisfied?
What will I say no to today?
Is this decision a "Heaven YES"?
What is the obstacle or constraint holding me back from what's important?
If I only had two hours of work this week, what would I focus on?
Should I apply the reverse pilot test?
Do I need to reset my calendar with a zero-based time budget?

These questions help me stay focused and prioritize effectively. I hope they can be useful for you, too!

What's up, basketball trainers? This podcast is long overdue, but surely worth sharing.

I’ve been reflecting on some insights from a few books I've listened to, and I want to share my thoughts:


First, the quality of the questions we ask can significantly impact our growth. For example, asking "What are my customers doing regardless of me?" can help us understand and ride the waves of demand in our industry.
It’s crucial to recognize that trends don't last forever, so while we capitalize on them, we should also prepare to transition off them when necessary.
Additionally, observing what customers are figuring out on their own can highlight areas for innovation. One standout idea for me is addressing frustrations with the traditional AAU setup by looking at successful foreign models, like the club culture in Europe.
I also plan to focus more on why our top 10% of customers buy, as understanding this can enhance our marketing and customer relationships.
It’s essential to consider the right size for our business to maintain flexibility and avoid unnecessary complications.
Lastly, reducing interruptions to foster deep work and considering contrarian thoughts like scaling down ambition to achieve more realistic goals can be beneficial.

I hope you'll find these insights worth implementing to see how they can improve our basketball training business.

Have a great week ahead everyone!

What's up, basketball trainers?



Today, I’m just giving you an update to maintain consistency and connect with you all.


We're currently down 30% in trainees and revenue year over year, which isn't great news. However, we're improving our skills, systems, and team communication, which I'm happy about. We've had some growing pains with our lease relationship, but we're moving forward.


If you own your own gym, kudos to you! I haven’t experienced those specific challenges, but I understand both sides have their struggles. Right now, our rent is increasing by 50%, and we just moved all our equipment out of the gym.


Despite these challenges, I feel a sense of peace and excitement to continue learning and improving.


One key thing I’ve learned is the importance of "hiring" to buy back your time, as Dan Martell suggests. For instance, hiring a high schooler interested in business can help you focus on growth. Big companies spend a lot to identify problems, as defining them is half the solution.


Our 30% decrease could be due to factors like inflation, less organic content, or increased competition. This shows the need to execute wisely and develop skills for future opportunities.


Communication is a crucial skill in this industry, and I'm working on honing it through various sales and communication resources.
I usually harp on how business and basketball are similar, but there are also key differences that I'm realizing more and more.


Lastly, the 10-80-10 principle is essential: start and end with your trainees, but let others handle the bulk of the training so you can focus on other areas.



I hope you find this update helpful. Have a great 4th of July!

Hey everyone, thanks for tuning in to the podcast. If you're a basketball trainer, I hope you find some valuable insights here.

SN: If you're watching online, don't mind the Disney shirt—I'm recording all at once, so yes, it's the same shirt from Monday. I'm really fascinated by Disney from a business perspective because they generate $60 billion a year and their stories resonate with both kids and adults. But today, I'm not here to talk about Disney.

Instead, I want to share something unorthodox: my interest in ants. I was observing ants recently and reflecting on Proverbs 6:6-8, which teaches about diligence and preparation. Ants work tirelessly without a boss, stockpiling food for winter. This proverb reminds us to adopt good habits now to avoid laziness and prepare for tougher times ahead.

I see a parallel between ants and us. Like ants, we can achieve much more together than alone. This is why I'm keen on finding another basketball training partner with flexible hours—it's like the difference between hunting rabbits and deer. Together, we can accomplish more and handle greater challenges. Preparing now, during the summer, by working hard and smart, ensures we can be at peace during the slower winter months.

I've learned that having a strong work ethic and smart strategies is key. Bill Gates once said that lazy people find the most efficient ways to do things, but that's not my approach. I believe in working hard first to work smart later.

So, let's build good habits now and be as focused and diligent as an ant colony. This idea also comes from an interesting article by Andrew Exposito on LinkedIn.

Let's learn from the ants and have a productive day! Talk to you next time!

What's up, basketball trainers?

In today's quick podcast, I want to share a challenge we're currently facing in our basketball training business, Hoops University. This season is usually peak time for us, with kids out of school, but we're not technically a higher learning institution despite our name. I recently realized, similar to how medical residents learn under supervision, we could adopt a similar model.

Instead of focusing solely on marketing and recruiting, our main constraint right now is having enough trainers to meet the demand. The idea is to transition from being owner-operators to just owners, by bringing in people who are eager to continue their basketball education under our guidance.

I've been thinking a lot about recruiting and training new trainers. Finding the right teammates can feel like college basketball again with the camaraderie and teamwork. However, it's crucial to ensure they meet our standards and are well-received by parents.

Inspired by Dan Martell's "Buy Back Your Time," I'm focusing on hiring to reclaim time, not just grow the business. This involves applying the 10-80-10 rule: handle the first 10%, delegate the middle 80%, and finish the final 10%. This approach allows us to focus on high-value tasks while ensuring our trainees get quality training.

My goal is to find the right fit and create a sustainable model that benefits both our trainers and business. Thanks for listening, and I hope you found this helpful! If you did, please share it with another trainer. See you next time!