BBY Show S3 Ep3: The Power of Service Design with Hassan Mohammad Building Brand You

Welcome to Building Brand You, the podcast that helps you accelerate your success by unlocking your greatest asset – you.
KEY TAKEAWAYS:
The problems we face today require more than one idea, they require working with other organisations and supporting people to be part of the solution.
Often what we’re not doing is asking questions to define exactly what the problem is; talk to people and ask them questions to learn more about them. If you’ve built this discipline or mindset of being curious, discovering and investigating, that leads you towards the right path.
Find the problem to solve first and then solve the problem right.
 
RESOURCES MENTIONED IN THIS EPISODE
Matt Watkinson's book - https://www.amazon.co.uk/Principles-Behind-Customer-Experiences-Financial/dp/0273775081/ref=sr_1_1crid=35963HDS4AEI8&dchild=1&keywords=matt+watkinson&qid=1634929459&sr=8-1
Double Diamond methodology. https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond
 
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ABOUT OUR GUEST:
Hassan Mohammad has helped organisations across the Middle East, United Kingdom, USA and Asia to grow and innovate by a) transforming their customers' experience b) facilitating cross-continental partnerships and by c) building capacity for Innovation. Hassan believes that customer-centricity has the potential to transcend ‘customers’ and have a much wider impact i.e. on employees and society.
Originally from an Engineering, Entrepreneurship and Business Development background, Hassan believes that customer experience can help catalyse the following:
a) Embed empathy (and ethics) within society and business by adopting a people-centred approach
b) Develop a deeper and more contextual understanding of cultural differences and sensitivities across continents, societies and organisations. This helps to drive collaboration and engagement
c) Accelerate business innovation and people development
The most exciting aspect of customer-centricity is the potential it has to organically drive people, within an organization, to go the extra-mile with the genuine desire of bringing a smile on another person’s face.
Identifying pain points/problems, looking at them with different lenses, building on individual strengths and creativity form the basis of his approach towards Customer Experience & Innovation.
Overall, Hassan is passionate about cross-cultural collaboration, co-creation and building capabilities in Customer Experience & Innovation
CONNECT WITH HASSAN MOHAMMAD:
Website - www.navigatecx.com
Email hassan.mohammad@cxsamiddleeast.com
hassan@multifarious.co
LinkedIn - https://www.linkedin.com/in/hassan-mohammad-ccxp-rtp-a1b50a55/
ABOUT THE HOST:
Kym Hamer is an international business coach, serial entrepreneur, and the creator of Building Brand You™, a methodology helping organisations, teams and individuals to build visibility and reputational rigor as essential building blocks for delivering sustained business value. In 2020, she was nominated as one of the Top 100 Women in B2B Leadership influencers, and in 2021 as one of the Top 50 in Change Management and Top 30 in Marketing, Mindset/Mental Health and Entrepreneurship, by Thinkers360, the world’s first open platform for thought leaders. 
Kym is Founder & CEO of Artemis Futures International, a Founding Board Member of the Customer Experience & Service Association Middle East & Co-founder of CXSA Group Ltd. as well as a member of the strategy faculty for Homeward Bound, a global initiative reaching 1.8 billion people that is equipping women in STEMM to lead and shape the future of our planet.
In between all of these things, you'll find her curled up in a corner with her nose in a book.
 
CONNECT WITH KYM HAMER:
LinkedIn - https://linkedin.com/in/kymhamer/
Instagram - https://www.instagram.com/kymhamerartemis/
Twitter - https://www.twitter.com/kymhamerartemis/
BBY Facebook Group - https://www.facebook.com/groups