84 episodes
Be Smart About Art Susan J Mumford
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- Arts
This channel provides insight and inspiration to help you thrive in a changing art world.
Headed up by our Founder Susan J Mumford - a serial entrepreneur supporting the art market, we're kicking-off with a weekly podcast, in which episodes are based on our popular blog series (est. 2012). Each edition givers insider insight into the art world, including real-life stories, best practices and more.
“Participate - Connect - Grow: Developing art businesses for value-led individuals"
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"Cheers to collaboration" - with Susan J Mumford
A podcast for art world professionals // Art - Business - Career
This episode addresses reducing risks and increasing opportunities with collaborations. Be forewarned, too: like any relationship, they take work.
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This podcast is a Be Smart About Art Production.
We’re here to help you thrive in a changing art world.
http://www.besmartaboutart.com -
"Where is your ideal market located - close or far from home? " - with Susan J Mumford
A podcast for art world professionals // Art - Business - Career
This episode addresses key cultural differences in buying habits, in addition to the reality that sometimes, matching what you have on offer with interested buyers requires accessing audiences far away.
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This podcast is a Be Smart About Art Production.
We’re here to help you thrive in a changing art world.
http://www.besmartaboutart.com -
"Is it worth spending money on adverts in glossy magazines?" - with Susan J Mumford
A podcast for art world professionals // Art - Business - Career
This episode addresses the temptation to advertise in seemingly important publications, and whether or not it’s worth the exercise.
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This podcast is a Be Smart About Art Production.
We’re here to help you thrive in a changing art world.
http://www.besmartaboutart.com -
"Chasing invoices: Part and parcel to running a business?" - with Susan J Mumford
This episode addresses the reality that of chasing invoices for payment... including reframing your mindset about this often loathed reality of being a small business owner.
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This podcast is a Be Smart About Art Production.
We’re here to help you thrive in a changing art world.
http://www.besmartaboutart.com -
"Developing your own business while wearing a shop uniform " - with Susan J Mumford
This episode addresses the reality that many people face: developing your enterprise while holding down other work. Spoiler alert: this is a-okay to do!
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This podcast is a Be Smart About Art Production.
We’re here to help you thrive in a changing art world.
http://www.besmartaboutart.com -
"Guilty of email crimes?" - with Susan J Mumford
This episode addresses a common challenge today: ineffectively sticking people on a mailing list - as you’re short of time and keen to grow your list. Find out how to not be guilty of email crimes and help individuals be joyous to receive your marketing messages in this publication.
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This podcast is a Be Smart About Art Production.
We’re here to help you thrive in a changing art world.
http://www.besmartaboutart.com