6 episodes

Welcome to Be Tasmanian: a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.

Be Tasmanian Brand Tasmania

    • Arts

Welcome to Be Tasmanian: a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.

    Episode 6: Can We Get Shirley?

    Episode 6: Can We Get Shirley?

    The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?

    Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

    It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

    It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

    This is episode six.

    • 25 min
    Episode 5: The Unifying Cultural Expression

    Episode 5: The Unifying Cultural Expression

    You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people?

    Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

    It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

    It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

    This is episode five.

    • 24 min
    Episode 4: What Do We Talk About When We Talk About Brand?

    Episode 4: What Do We Talk About When We Talk About Brand?

    It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?

    Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

    It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

    It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

    This is episode four.

    • 26 min
    Episode 3: The Problem Only We Can Solve

    Episode 3: The Problem Only We Can Solve

    Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?

    Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

    It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

    It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

    This is episode three.

    • 29 min
    Episode 2: The Power of Narrative

    Episode 2: The Power of Narrative

    Most place-branding and economic development work is driven by advertising agencies and consultants.

    Why does it so rarely work and is there a better way?

    Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

    It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

    It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

    This is episode two.

    • 21 min
    Episode 1: Different is Good

    Episode 1: Different is Good

    The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything.

    Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

    It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

    It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

    This is episode one.

    • 19 min

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