166 episodes
BE the Sought-After Entrepreneur Podcast Kathryn Thompson
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- Business
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5.0 • 25 Ratings
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Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!
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The Counterintuitive Approach to “Building Trust” Through Your Content
The question two of my clients asked me that stopped me in my tracks… “How do you build trust so effortlessly through your content before anyone ever speaks to you?” I’m answering that in today's episode.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why I believe trust isn’t something you build through your content, but rather something that exists if you’re being truthful.How trying to convey a message that builds trust will only do the opposite and how to avoid it.The mi...
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How to Look at Your Marketing Differently so that You Stop Wondering How to Speak to Your People
Do you freeze trying to think about how to capture the full essence of your work in a way that makes sense? I get it! So I want to offer you an alternative way of looking at your marketing so that you don’t ever wonder again how to speak to your people.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why most entrepreneurs freeze when it comes to creating content and how to bust through this so you don't guess what to say. How trying to fit all of who you are and what yo...
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How to Set Yourself Up for Endless Content Inspiration
Do you struggle to stay motivated and inspired to create content and it feels more like a job you hate? Tune into this episode as I share how to set yourself up for endless content inspiration that leaves you excited instead of drained.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why we bump up against creative blocks and how to overcome them.How to make content creation fun, and exciting (& why it’s likely leaving you drained right now).The reason content often falls...
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How to Get Your Dream Clients to See Themselves in Your Content
Are you curious about how to get your dream clients to see themselves in your content? Tune into this week’s episode to learn how.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why we struggle to speak to the heart of our dream clients and how to change it. How traditional marketing keeps you from having your dream clients say things like, “I feel like you wrote that just for me.”How to create specificity by speaking to the nuance of your dream clients. If this ep...
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How We Dilute Our Message and My Real-Time Story
Do you find yourself diluting your message because your head and heart are in a battle with themselves? If so, I’m sharing a real-time story that will illustrate how I navigate this and why it happened to me.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How I was diluting my message for a new creative project and how it didn’t reflect the essence or intention of the project. Why I was doing it, and how I noticed it was happening. The reason our authenticity gets ...
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What We Can Learn About Client Attraction From Dating and Relationships
What does dating and relationships have in common with client attraction? When you know this you’ll stop repelling dream clients. Tune into this week's episode to find out.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why understanding language patterns and human behavior is vital for communicating and attracting people into our world. Why dating and relationships can teach us so much about client attraction and why this matters.How most marketing and sales tactics a...
Customer Reviews
Absolute Staple!
Kathryn’s podcast has become a staple for me when it comes to ensuring my marketing is the best it; it is packed with inspiration! Each episode gives me new tips and tricks on how I can be even more visible to my clients, what is there not to love?
The shifts & reframes are a blessing to my neverending entrepreneurial anxieties
Just listened to the "Powerful Content Prompts" episode and I felt a huge SHIFT of relief with Kathryn's permission slip to not create content for the sake of creating content, but instead doing it when it feels aligned and your creative juices are flowing. I listened to a few more episodes and Kathryn does an excellent job of introducing refreshing ideas, while reinforcing optimization and sustainability. I love the conversations Kathryn fosters with her guests, they are always personable, yet educational.
So helpful
As a small business owner with zero background in marketing, this podcast has become a huge learning resource for me. From fantastic expert advice, to easy to implement tips and inspiration, I love this podcast and recommend it to anyone trying to get their business off the ground!