90 episodes

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!

Be Your Own Manager Bernhard Kerres

    • Careers
    • 5.0 • 3 Ratings

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!

    16/20 Thinking Beyond Concert Halls

    16/20 Thinking Beyond Concert Halls

    Is the future of music making in opera houses and concert halls? Yes, but probably not only. Bernhard Kerres argues that especially with the crisis of COVID19 it is time to think of delivering music to people in other ways than just opera houses and concert halls. 

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

    • 9 min
    15/20 Music Matters

    15/20 Music Matters

    It is time to change the narrative. Rishi Sunak, the Chancellor of the Exchequer in the UK, suggested in an itv interview, that artists should retrain. An outcry by artists and media followed. But the question is not if society should support the arts and artists. The question is, argues Bernhard Kerres, do the arts and especially classical music support society. And he answers that with a clear yes.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

    • 6 min
    14/20 Four Steps to Networking and Small Talk

    14/20 Four Steps to Networking and Small Talk

    Networking and small talk can kill people - especially introverts. Musicians have trained their whole live to express themselves through their instruments and their music. And suddenly they find themselves at a reception or at a dinner where they need to talk to people. Not easy. 

    Bernhard Kerres has four steps for you, how to start and lead such a conversation and even lead it to a point where it is useful for you.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.

    • 9 min
    13/20 Am I Good Enough? 😳

    13/20 Am I Good Enough? 😳

    For so many musicians, young as well established, the question, if they are good enough, is always in their mind. Bernhard Kerres argues, that this is the wrong question. After having worked so hard, you are good enough. The right question is, what makes you interesting.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.

    • 12 min
    12/20 House Concerts in the Middle of Nowhere

    12/20 House Concerts in the Middle of Nowhere

    Meet Leona Rajakowitsch and Clemente Prudencio, two young musicians, who did not want to wait until the COVID19 crisis is over to share their music. They started a series of house concerts in a small town in the South of Austria. The Sunday evening concerts have quickly established themselves as a cultural highlight in Carinthia. Leona and Clemente not only perform themselves but enjoy inviting colleagues and friends to make music with them. You find more about these concerts at www.hauskonzerte.at.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.

    • 34 min
    11/20 The Corona Scenarios 3

    11/20 The Corona Scenarios 3

    Following the last episode, Bernhard Kerres discusses potential scenarios of the COVID19 crisis and its impact on classical music. In this episode, he takes you to August 2021 - one year from now. He invites you to consider three scenarios:


    Australia, based on the current quarantine regulations in Australia
    Vaccine, based on reports from Goldman Sachs and others about the availability of a COVID19 vaccine by December 2020
    Seniors, based on various research requiring senior citizens to be either vaccinated or to stay at home.

    Again, Bernhard Kerres suggests that listeners get together with friends and colleagues to discuss the various scenarios and consider what it means for their careers.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.

    • 12 min

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