101 episodes

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!

Be Your Own Manage‪r‬ Bernhard Kerres

    • Careers
    • 4.5 • 4 Ratings

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!

    08/21 Another 80:20 Rule

    08/21 Another 80:20 Rule

    Driving for excellence is key to your artistic profile. But if you apply that drive for excellence to all your activities, you will be slowed down and frustrated. Bernhard Kerres offers a little exercise on where to utilise your drive for excellence and where to avoid it. And he looks forward to the results of the little exercise he has for you.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

    • 11 min
    07/21 Breaking the Recording Chains

    07/21 Breaking the Recording Chains

    Recordings have been technically limited by time. There were only so many minutes you could press on an LP or a CD. But with streaming taking over, that changes completely. This allows musicians to be significantly more creative in sharing their recorded music.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

    • 11 min
    06/21 Does Form Follow Function?

    06/21 Does Form Follow Function?

    With opera houses and concert houses closed in so many parts of the world due to the pandemic, on can question the almost cultist tradition of concert and opera performances. As beautiful as they might be to the illuminati, they might stop many people from enjoying classical music. The pandemic is a good time to re-think of how we share our music and what we can change to communicate musically with more people.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

    • 11 min
    05/21 Your Secret Pet Projects

    05/21 Your Secret Pet Projects

    Many musicians have amazing creative projects but keep them secret from the world. There are pianists writing pop songs. There are cellists finding their roots in folk music. Others are painting, cooking, writing etc. Bernhard Kerres argues that it is time to reveal and share your secret projects. They are an important part of your Lovemar.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

    • 11 min
    04/21 Groundhogs, Ostriches, and Penguins

    04/21 Groundhogs, Ostriches, and Penguins

    The COVID19 pandemic has been a massive challenge to classical music and performing arts. Musicians have, in our experience, reacted in three ways:


    like a groundhog hoping that things will get better when they wake up again, 
    like ostriches, ignoring what is happening, and hoping that everything will be back to normal when they raise their head, and
    like penguins, adapting to the harshest climate one can imagine.

    Bernhard Kerres talks about the three different ways of dealing with the crisis and encourages musicians, to act like penguins.

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

    • 17 min
    03/21 Be Adventurous in the Digital World!

    03/21 Be Adventurous in the Digital World!

    The various lockdowns and closures of cultural institutions is challenging. Many musicians have taken to the internet to share their music. But is it enough to replace the physical experience with a digital one? Bernhard Kerres argues, that musicians should use this unusual times to experiment and to see the any event from the audiences' perspective. It is not only about making great music. It is also about providing a unique experience. This is the time to experiment!

    The best guide for your technical setup comes from Sofia Livotov and Satriya Krisna, two amazing singers. Have a look at their YouTube site TuneInsiders with a lot of really useful tutorials: www.youtube.com/c/TuneInsiders 

    If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

    • 9 min

Customer Reviews

4.5 out of 5
4 Ratings

4 Ratings

gatitaaaa_ ,

Gross mouth noises

Really great content but the gross mouth noises in the microphone really turned me off from this, I can’t listen.

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