Any investment in knowledge pays interest – even (and especially) when it comes to the beauty industry. Frustrated by the lack of transparency and education in the skincare industry, Colette Laxton, saw a clear gap in the market for a skincare brand that actually informed their customers about what they were buying. Having seen platforms full of communities that were turning to each other through the confusion about products, ingredients, and what brands were telling them, Colette alongside her co-founder Mark, knew that knowledge needed to be at the heart of their business. For this episode of WorkParty I sit down with The INKEY List co-founder, Colette Laxton to dive into their information-driven mission and the challenges of creating a beauty brand while simultaneously educating their customer. Join the party on social @workparty and stay in-the-know at workparty.com.
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