Beauty Outsider: Carol's Daughter with Lisa Price

On today’s episode, I record live from the CEW conference in order to speak with Lisa Pryce, the founder of Carol’s Daughter. We dig into the issues of building a beauty business and how Lisa was not only able to build her success, but find a work/life balance.

Carol’s Daughter started in Lisa’s kitchen as a way to give family and friends original, homemade gifts. Eventually, she began selling her products at craft fairs and flea markets. When she realized she had a successful line of products, Lisa slowly built her business up to what it is today. After a twenty year journey, Carol’s Daughter was acquired by L’Oreal.

Today’s Topics:

• Lisa’s first beauty experience
• How TV production prepared her for entrepreneurship
• How starting a business affects those around you
• Transitioning from an at-home business to a national brand
• Closing stores to make the business stronger
• Selling to L’Oreal
• Surrounding yourself with honest people, not just “Yes Men”
• Learning from failures

Resources:

Carol’s Daughter

Carol’s Daughter on HSN

CEW Homepage