Become A Brand Photographer Mandy Liz

You know branding is important, but are you currently leveraging your own personal brand in your photography business? Or are you trying to sell a concept that you haven’t yet experienced the benefits from?
Tune in to find tips for successfully building your own personal brand as a branding photographer. In this episode I share about what personal branding is, ways photographers can build their personal brands, and how building my own personal brand helped me grow my photography business.
 
Episode Highlights 
(01:19) Emails I would get from leads when I first started as a brand photographer
(03:02) What is personal branding?
(3:52) Examples of personal branding done well by real business owners and CEOs
(05:06) Ways Building a Personal Brand Can Grow Your Business
(06:37) What Makes Up Your Personal Brand?
(10:59) How can you build your own personal brand as a branding photographer?
 
Links and Resources Mentioned
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Visit The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop
 
This episode is brought to you by The Brand Photography Shop. You can find free and paid resources, templates and digital downloads to grow your business. These are all created by a brand photographer for brand photographers. Go to the shop to learn more today!
 
If you like this episode, please follow the podcast and leave a review!
 

From inquiry to offboarding, this episode is all about how to create and deliver an amazing client experience as a brand photographer. I share the 6 phases of our client worfklow, a few tips you can implement to level up your current experience, and the importance of automations, surprising and delighting the clients, and being consistent with your clients. 
 
(01:41) The importance of a streamlined experience
(03:33) Tools we use at Mandy Liz to automate and streamline our workflow
(8:05) The 6 parts of our brand photography client workflow
(08:43) Inquiry
(10:53) Booking Process
(12:10) Pre-Photoshoot Planning
(13:27) The day-of experience
(16:08) Post-Photoshoot Process
(19:16) Offboarding
(22:28) Surprise and Delight
(25:00) The importance of providing an incredible client experience


Show Notes:
https://mandyliz.com/2023/02/05/deliver-an-amazing-client-experience-as-a-brand-photographer/
 
 Links and Resources Mentioned 
Dubsado - https://www.dubsado.com/?c=mandyliz 
ClickUp - https://clickup.com/  Free Review Request Email Template - https://mandyliz.com/the-brand-photography-shop  Complete Brand Photography Client Workflow - https://mandyliz.com/brand-photography-client-workflow  Essential Brand Photography Email Templates -  https://mandyliz.com/brand-photography-email-templates The Brand Photography Shop
https://mandyliz.com/the-brand-photography-shop   
If you like this episode, please follow the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Visit The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop

A well-planned shot list is what can take a brand photoshoot from an average experience to an amazing business investment that provides results! This episode is all about how to plan a personal brand photoshoot as a photographer (with a focus on creating a strategic shot list). I’ll dive into the 4 key elements of a successful brand photoshoot, the mistake I see brand photographers make, and my 9 go-to shot list ideas I keep in the back of my mind for every photoshoot!


(00:50) Why a shot list is a good thing
(01:45) Things I keep in mind when planning a brand photoshoot shot list
(03:55) Shot List Idea 1 - Workspace
(04:50) Shot List Idea 2 - Headshot
(05:18) Shot List Idea 3 - Lifestyle imagery
(05:47) Shot List Idea 4 - Tools of their trade
(06:08) Shot List Idea 5 - Products and services
(06:56) Shot List Idea 6 - Personal elements
(07:46) Shot List Idea 7 - Behind the scenes
(09:19) Shot List Idea 8 - Flatlays and detail photos
(10:25) Shot List Idea 9 - Celebratory images
(11:31) Mistakes brand photographers make when it comes to creating content for clients
(14:18) Photoshoot locations
(15:40) Outfits and props


 
Links and Resources Mentioned 
15+ Page Brand Photoshoot Style Guide Canva Template - https://mandyliz.com/brand-photoshoot-style-guide-template  Brand Photoshoot Creative Brief Template - https://mandyliz.com/brand-photoshoot-creative-brief-template Brand Photography Planning Questionnaire -  https://mandyliz.com/brand-photography-questionnaire The Brand Photography Shop
https://mandyliz.com/the-brand-photography-shop   

If you like this episode, please follow the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Visit The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop

In this bonus episode I'm answering a question I received from a listener about what I shared in episode 6! Tune in for examples of internal and external problems our clients have and the solutions we provide as brand photographers.


1. Mindset and Insecurities (Instilling confidence)
2. Lack ideas and creativity (Creative direction)
3. Lack time (Quarterly or recurring photoshoots)
4. Create offers that complement your brand photography or enhance your brand photography

If you like this episode, please follow the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Check out The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop
 

Today I’ll be sharing just a few of the questions I ask my brand photography clients before their photoshoot. I send out a brand photography questionnaire prior to working together to collect all the information I need in order to plan a strategic shot list and successful photoshoot! 
 
If you like this episode, please follow the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Check out The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop

If you're new to brand photography your first step will be to start buidling a portfolio so you'll have ways to attract clients and market your brand photography work. In this episode I'm sharing 3 ways you can build your brand photography portfolio, especially when you haven't booked your first client yet. I also share a strategy we will be trying at the ML team later this year and next year!
 
Links and Resources Mentioned 
The Brand Photography Shop and Free Downloads are available at: http://www.brandphotographyshop.com  
If you like this episode, please follow the podcast and leave a review!
Visit Mandy’s Website - https://mandyliz.com/
Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
Visit The Brand Photography Shop - http://www.brandphotographyshop.com