Struggling to stand out among the crowd? Then take the word of advice from The Word Man!
In this episode, I interview Dave Harland, a freelance copywriter legendary for his no-b******t approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull, and the BBC and many others.
Join us as we discuss:
The role of humor in advertising
Piggybacking on celebrities
Linkedin as a self-promotion channel
The origins of Uncle Tony
Fundamentals of good copywriting
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