Becoming You Podcast Rebecca Cafiero

Today's episode is a goldmine for anyone in the product-based business, particularly those navigating the beauty industry. I'm thrilled to have Aggie Burnett, the powerhouse behind A.B. Creative, joining us. Aggie's journey from a beauty editor at Glamour Magazine to launching her own successful beauty brand and now consulting for others is nothing short of inspiring. Whether you're dreaming of starting your own product line or scaling your existing brand, Aggie's insights are invaluable. Let's dive in!
 
Key Topics:
 
1. The Leap from Glamour Magazine to Entrepreneurship: Aggie shares her transition from the editorial world to launching her own beauty brand.
 
2. The Importance of Market Research: Lessons learned from launching a brand and the critical role of understanding your target customer.
 
3. Leveraging Relationships and Resources: How Aggie used barter and partnerships to launch and grow her business without traditional funding.
 
4. Challenges in the Product Space: Navigating supply chain issues, trademark pitfalls, and the importance of planning for profitability.
 
5. Strategies for Scaling: Focusing on hero products, optimizing sales and marketing efforts, and the potential of AI and automation to streamline operations.
 
Questions to Consider:
 
1. Are you fully leveraging your network and resources to launch or grow your business?
 
2. Have you identified and focused on your hero product to scale your brand effectively?
 
3. Are you prepared for the challenges of the product space, including supply chain management and protecting your intellectual property?



Aggie's journey from a beauty editor to a successful entrepreneur and consultant is a testament to the power of leveraging one's skills, understanding the market, and being resourceful. Whether you're in the beauty industry or any other product-based business, the principles of innovation, strategic partnerships, and focused growth are universally applicable. Dive into this episode to learn how you can apply these lessons to your own entrepreneurial journey and become a leader in your niche.
 
Resources: 
 
Aggie’s Instagram 
 
Aggie’s Website



About the Guest:
 
AB Creative is a beauty brand consulting and educational firm for founders aiming to launch, grow and scale their beauty businesses. Services include 1:1 coaching and consulting, DIY courses, as well as a beauty brand accelerator and mastermind to support founders in powerfully positioning their brand, amplifying it with media, and scaling it through wholesale, e-commerce, and B2B. abcreativenyc.com 
 
For more info on the host:

Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero  and @thepitch.club !!

Today, we're diving deep into a topic that touches all of us, yet often remains unexplored to its fullest potential - our relationship with money and our subconscious patterns that shape this dynamic. 
 
With the amazing Corene Phelps by my side, we'll unravel the layers of money mindset, the power of the subconscious, and strategies to align ourselves with true abundance. Whether it's the beginning of a new year or a moment of seeking change, understanding our money mindset is a timeless journey. So, let's get started.
 
Key Topics:
 
1. The Intersection of Money Mindset and Personal Transformation: How Corene's journey from luxury real estate to personal wellness coaching illuminates the deep connection between our careers, personal growth, and financial well-being.
   
2. Understanding the Subconscious: Exploring how our subconscious beliefs shape our reality and the tools like hypnosis and breathwork that can aid in rewriting these deep-seated narratives.
   
3. The Role of the Nervous System: A look into how our nervous system's state can influence our behaviors and decisions, especially around money and productivity.
   
4. Practical Tools for Transformation: Sharing accessible methods, such as tapping and hypnosis, that can help individuals connect with their bodies, calm their minds, and foster a healthier relationship with money.
   
5. Investing in Ourselves: Insights into the importance of self-investment and the criteria she uses when deciding to invest in other companies, offering a unique perspective on valuing our own growth and the ventures we support.
 
Questions to Consider:
 
1. How do my current financial habits reflect my deeper beliefs and fears about money and success?
   
2. In what ways have I been operating from a place of scarcity, and how can I start to cultivate a mindset of abundance?
   
3. What practical steps can I take to begin aligning my subconscious beliefs with the financial and personal life I desire?
 
Now, go give this episode a listen and start your journey towards a healthier, more abundant relationship with money and yourself.



Resources:
 
Website
 
Instagram 
 
LinkedIn
About the Guest:
 
Corene Phelps is a former D1 athlete who left a successful career in luxury real estate for entrepreneurship, investing and personal development. As a renowned expert in personal transformation, Corene is dedicated to helping individuals break free from limiting beliefs and create a life of abundance. With her qualifications as a Nervous System Success Coach, Breathwork therapist, Master NLP Practitioner, and clinical hypnotherapist, Corene brings a wealth of knowledge and experience to empower you on your journey toward optimal well-being and performance.
 
For more info on the host:
 
Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero  and @thepitch.club !! 
 

As we finish up the first month of the new year It's the perfect time to reassess our commitments and redefine our paths. Today's guest, Marisa Hohaia, known as the anti-hustle coach, joins us to explore the traps of busy culture and how to shift towards a life of intentional action and fulfillment. 
 
Key Topics:
 
1. Defining 'Busy' and Its Impact: 
 
Exploring different types of 'busy' and how they influence our lives.
The contrast between being busy with fulfilling activities versus busy as a form of avoidance or self-validation.
 
2. The 11-11 Rule for Balanced Living:
 
Marisa’s personal strategy for achieving balance: focusing on one achievement, one act of contribution, one self-care activity, and one action for future self each day.
 
3. Manifesting Your Desires:
 
The significance of clarity, belief, and emotion in manifesting your goals.
The importance of feeling joy and fulfillment in the manifestation process before it materializes.
 
4. Hustle Culture vs. Intentional Living: 
How hustle culture damages our belief systems, actions, and emotions.
The need to shift from constant production to meaningful, aligned actions.
 
5. Practical Steps to Break Up with Busy: 
 
Tactics and strategies to move away from the busy trap and towards a life of mindful achievement and joy.
Emphasizing self-awareness and understanding the underlying beliefs driving our 'busy' behaviors.
 
Questions to Consider:
 
1. In what ways might your own 'busy' behavior be a form of avoidance or tied to subconscious beliefs about self-worth?
2. How can you apply the 11-11 rule in your daily life to create a balance between achievement, contribution, self-care, and future planning?
 
3. Reflecting on your current lifestyle, what practical steps can you take to break free from hustle culture and align more closely with your true desires and values? 
 
It’s clear that breaking up with busy isn't just about managing our schedules—it's about aligning our actions with our deepest values and desires. Remember, it's not about filling every moment with tasks but about choosing activities that bring us joy, purpose, and fulfillment. 
 
Resources:
 
Marisa Hohaia Website
 
Marisa Hohaia Instagram 
 
About the Guest:
 
Marisa Hohaia is the Anti-Hustle Coach, best-selling author, and mom to two boys. As the Founder + CEO of Break Up with Busy, she helps women who have lost themselves in the hustle of building an impressive life on paper, guiding them back to their truth, and showing them how to manifest what they really want (more joy, money, purpose and time) from a place of flow, not stress and sacrifice.
Prior to answering her calling as a coach, she spent a decade as a top executive in global recruiting, working with Fortune 500 and high-growth startups including West Elm, Nestle, DHL, and Heinz. She holds a Bachelor's and Masters in psychology and is certified in life coaching, emotional intelligence coaching, reiki + spiritual coaching.
 
For more info on the host:
 
Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero  and @becomingyoupodcast !! 

Today, we're diving into a truly transformative topic – the power of fashion in shaping not only how the world sees us, but also how we see ourselves. We're joined by the fabulous Abby Young, a fashion stylist extraordinaire, who's going to share her wealth of knowledge on dressing for the future you envision. 
 
Key Topics:
 
1. The Art of Dressing for Future Success:
 
Abby Young's insights on dressing for aspirational goals rather than current status.
The impact of clothing on first impressions and how they convey traits like competence and sociability.
 
2. Understanding Personal Style and Color Analysis:
 
The process of determining individual body shapes and face proportions for optimal dressing.
The significance of color analysis in personal branding and enhancing one's appearance.
 
3. Transformations Through Fashion:
 
The changes and confidence boost seen in individuals who start dressing as their future selves.
Abby Young's approach to integrating personal and brand styles.
 
4. The Importance of Details in Styling:
 
Focus on tailoring, accessories, and understanding silhouette for a polished appearance.
How small styling details contribute to overall confidence and presentation.
 
5. Abby Young's Professional Journey:
 
Transition from teaching to fashion styling and founding of Abby Young Styling.
Abby's philosophy in merging educational skills with her passion for styling.
 
Questions to Consider:
 
1. How does your current wardrobe align with the future self or professional goals you aspire to achieve?
   
2. Have you ever considered how the colors and styles you choose impact your confidence and the impressions you make?
 
3. In what ways can investing time and resources into your personal style and wardrobe elevate your professional and personal life?



Remember, the way we dress speaks volumes before we even say a word. So, take this opportunity to align your wardrobe with your message and step confidently into the person you're becoming. 
 
Resources:
 
Abby Young Styling Website
 
Abby Young Styling Instagram 
 
About the Guest:
 
Abby Young is a fashion stylist certified by the Fashion Stylist Institute and Condé Nast College based in the San Francisco Bay Area, with speciality in personal styling, color analysis and runway, commercial, and editorial styling. She holds a Master's Degree and is a member of the AICI. She equips clients with the necessary tools to feel beautiful, confident, and have a positive self-image. Through her extreme attention to client needs and precise execution of clothing, Abby leads six & seven-figure professionals to achieve a powerful, elevated self-image through the power of their wardrobe and help curate a stylish, modern brand image for companies at any level. Her style expertise has been seen in PEOPLE Magazine, Brides Magazine, The Zoe Report, InStyle, Bustle, Business Insider, Real Simple and more. 
 
For more info on the host:

Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero  and @becomingyoupodcast !!

In today's episode, I chat with Jill Staats, founder and CEO of Fledgling Media. Jill's journey from Silicon Valley's HR manager to an entrepreneur focusing on life skill education is both inspiring and enlightening. She shares valuable insights on creating more space in our lives, tackling emotional labor, and the significance of forward planning. This episode is a must-listen, especially if you're looking to balance work, parenting, and personal aspirations effectively.
 
Key Topics:
 
1. Holiday Planning and Reducing Stress: Strategies for early planning and batching tasks to make holidays more manageable.
   
2. Emotional Labor in Women's Lives: Exploring the concept of emotional labor and how it disproportionately affects women, especially in parenting and household management.
 
3. Creating Spaciousness in Daily Life: Tips on achieving more 'me time' and how to use this space for greater personal fulfillment.
 
4. The Power of Forward Planning: The importance of planning ahead to prevent last-minute rushes and to create more meaningful experiences.
 
5. Party Planning Simplified: Easy-to-follow strategies for organizing parties that ensure enjoyment without the stress.
 
Questions to Consider:
 
1. How often do you find yourself overwhelmed with tasks that could be planned ahead or delegated? 
   
2. In what ways does emotional labor affect your daily life, and how can you address it more effectively?
 
3. Are there aspects of your life where creating more space could lead to greater satisfaction and fulfillment?
 
It's clear that managing our to-do lists and embracing forward planning can lead to a more fulfilling and less stressful life. Remember, it's not just about completing tasks; it's about creating memorable experiences and enjoying the journey. 
 
Resources:
 
Connect with Jill on LinkedIn
 
Jill Staats Website
 
About the Guest:
 
Jill Staats is the founder and CEO of Fledgling Media, a family of brands dedicated to bringing life skills education to people at every age and stage. Currently, she supports ambitious women who are passionate about both work and parenting by providing virtual personal assistant hiring, training, and management.
As a former Human Resources Manager in Silicon Valley, Jill supported employees during their biggest life changes. Witnessing those changes inspired her to develop a business that provides not only emotional and mental support, but physical resources to make times of transition seamless, fulfilling, and stress-free.
Today, she’s committed to infusing her passion for education for people of all walks of life with real life administration skills that help individuals prioritize their bucket list and leave a lasting legacy.
 
 
For more info on the host:

Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero  and @becomingyoupodcast !!

Welcome back, listeners! on today's episode of The Becoming You Podcast, we're thrilled to welcome Bernadette Marciniak, an expert in the art of videography and photography. As we navigate the digital era, understanding and harnessing the power of video has never been more crucial for businesses. Bernadette brings her wealth of experience to the table, discussing everything from ASMR-style videos to the effectiveness of video testimonials. You'll gain insights into simple yet powerful video strategies, overcoming industry challenges, and the journey from photography to videography. Get ready to unlock the visual voice of your business with us!



Key Topics:
 
1. Transition from Photography to Videography
Bernadette's shift from still images to moving narratives.
Embracing video content for deeper brand engagement.
 
2. The Rise of ASMR-style Videos
Using sensory experiences to captivate audiences.
Innovative techniques in video creation for modern marketing.
 
3. Harnessing Video Testimonials
Power of authentic testimonials in storytelling.
Strategies for capturing and utilizing impactful client feedback.
 
4. Challenges in Video Production
Navigating industry competition and evolving trends.
Overcoming technical and creative obstacles in videography.
 
5. Building a Videography Business
Bernadette's journey in establishing Soulhouse Media.
Lessons learned and successes in a competitive landscape.
 
Questions to Ponder:
 
1. Have you considered using video content to enhance your brand's visibility? What steps can you take to start incorporating video in your marketing strategy?
 
2. Reflect on your business's current marketing efforts. How might incorporating video testimonials or engaging visual content elevate your brand's story and customer connection?
 
3. Think about your own reaction to video content. How does it affect your engagement with a brand, and how can you use this insight in your business?



Listen in for an episode filled with visual inspiration and practical tips for bringing your brand's story to life through video. Catch the full episode of The Becoming You Podcast with Bernadette Marciniak now!



Resources: 
 
Website
 
Instagram
 
About the Guest:
 
Bernadette Marciniak has worn multiple hats — photojournalist, art director, graphic designer — but has found her true calling as a brand mediagrapher. A New Jersey girl turned Californian, she has found her home in the golden state.  Bernadette has a passion for helping small businesses and entrepreneurs amplify their message and gain visibility in their media branding. With her visionary talent, Bernadette knows how to connect with people, help her clients feel comfortable to tell their story, and translate their powerful message into visuals that will captivate an audience. Currently, Bernadette is based out of the Los Angeles and the NYC tri-state area. Bernadette’s mediagraphy can be found in The Restart Specialist, VoyageLA,  Pitchin’ and Sippin’ with Lexie Smith,  and others. 




For more info on the host:
 
 Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero ! 
 
Let’s connect on social media!
Instagram: https://www.instagram.com/rebeccacafiero/
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Linkedin: https://www.linkedin.com/in/rebeccacafiero/