1 hr 25 min
Been to a Hospital Website Lately? Facebook May Have Your Personal Information! Craig Peterson - Secure Your Business, Your Privacy, and Save Your Sanity
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- Business
Been to a Hospital Website Lately?
Facebook May Have Your Personal Information!
Hey, Facebook isn't the only company doing this, but there's an article from the markup. They did a study and caught Facebook. This is absolutely crazy -- receiving sensitive medical information. We're gonna talk about that right now.
[Automated transcript follows]
This is really concerning for a lot of people. And, and for good reason, frankly, I've been talking about this.
[00:00:22] I, I think the first time I talked about it was over a decade ago and it has to do with what are called pixels. Now, marketers obviously want to show you ads and they want show you ads based on your interest. And frankly, as a consumer, if I'm looking for a new F one. I wouldn't mind seeing ads from competing car dealers or, you know, used car places, et cetera, to try and sell me that Ford truck.
[00:00:53] It makes sense, right? If I'm looking for shoes, why not show me ads for shoes, but what happens when we start talking about the medical business about the legal business things get murky and people get very upset. You see the way these pixels work is you'll put a pixel, like for instance, a Facebook pixel.
[00:01:15] If you go to Craig peterson.com, I've got this pixel on there from Facebook. And what it allows me to do now is retarget Facebook user. So you go to my site to go to a page on my site, and this is true for, uh, pretty much every website out there. And. I know that you went and you were looking for this, so I can retarget you in an ads.
[00:01:37] I'll show you an ad. In other words, on Facebook now I've never actually done that ever. Uh, I I'm like the world's worst marketer, frankly. Uh, and, uh, but I do have that on there because it gives me some other numbers, statistics, and, and really helps you to understand how the website's being used, which I think makes a whole lot of sense.
[00:01:58] So there are marketers that are using this for obvious reasons. Now, I think you understand what the pixel is. It is literally a little picture that is one pixel by one pixel, and it tends to blend in, I think even in most cases, now these pixels from different. Places like Facebook are actually transparent.
[00:02:19] So you, you don't even see it on the page, but the idea is now they have a foothold on a website that doesn't belong to them. In this case, Facebook now has access to information about a website that you visited that has nothing to do with Facebook. okay. So that's the basics of how these pixels work and they're almost impossible to get rid of because in reality, many websites, mine included will even grab graphics from other websites just because you know, it it's, I'm quoting another article I pull in their graphic.
[00:03:00] Of course, they'm gonna point to that other site. Why would I take that picture? Put it on my site. I don't own the rights to it. But if he'll let me that other website will, let me go ahead and show that graphic on my website, cuz there's ways to restrict it. If they don't want me doing that, they could stop me from doing it.
[00:03:18] Then I I'm going to just go to the original website so they can get the credit for it's their property still. I'm not violating any copyright laws, et cetera. Does that make sense to. So what's the difference between the Facebook pixel and a picture I'm pulling from another random website? Well, the obvious thing is it's coming from a Facebook domain of some sort.
[00:03:40] So, so there are ways to stop it, but there's just as many ways to get around stopping it, frankly. Well, Let's move on to something a little more sensitive. We have had problems that I reported on years ago of people going to an emergency room in a hospital. Now, when you're in that emergency room, your phone has GPS capabilities still.
[00:04:06] It knows you went in the emergencyentrance to the hospital and you are. Opening it up. Maybe you're looking around, maybe you're reading articles, mayb
Been to a Hospital Website Lately?
Facebook May Have Your Personal Information!
Hey, Facebook isn't the only company doing this, but there's an article from the markup. They did a study and caught Facebook. This is absolutely crazy -- receiving sensitive medical information. We're gonna talk about that right now.
[Automated transcript follows]
This is really concerning for a lot of people. And, and for good reason, frankly, I've been talking about this.
[00:00:22] I, I think the first time I talked about it was over a decade ago and it has to do with what are called pixels. Now, marketers obviously want to show you ads and they want show you ads based on your interest. And frankly, as a consumer, if I'm looking for a new F one. I wouldn't mind seeing ads from competing car dealers or, you know, used car places, et cetera, to try and sell me that Ford truck.
[00:00:53] It makes sense, right? If I'm looking for shoes, why not show me ads for shoes, but what happens when we start talking about the medical business about the legal business things get murky and people get very upset. You see the way these pixels work is you'll put a pixel, like for instance, a Facebook pixel.
[00:01:15] If you go to Craig peterson.com, I've got this pixel on there from Facebook. And what it allows me to do now is retarget Facebook user. So you go to my site to go to a page on my site, and this is true for, uh, pretty much every website out there. And. I know that you went and you were looking for this, so I can retarget you in an ads.
[00:01:37] I'll show you an ad. In other words, on Facebook now I've never actually done that ever. Uh, I I'm like the world's worst marketer, frankly. Uh, and, uh, but I do have that on there because it gives me some other numbers, statistics, and, and really helps you to understand how the website's being used, which I think makes a whole lot of sense.
[00:01:58] So there are marketers that are using this for obvious reasons. Now, I think you understand what the pixel is. It is literally a little picture that is one pixel by one pixel, and it tends to blend in, I think even in most cases, now these pixels from different. Places like Facebook are actually transparent.
[00:02:19] So you, you don't even see it on the page, but the idea is now they have a foothold on a website that doesn't belong to them. In this case, Facebook now has access to information about a website that you visited that has nothing to do with Facebook. okay. So that's the basics of how these pixels work and they're almost impossible to get rid of because in reality, many websites, mine included will even grab graphics from other websites just because you know, it it's, I'm quoting another article I pull in their graphic.
[00:03:00] Of course, they'm gonna point to that other site. Why would I take that picture? Put it on my site. I don't own the rights to it. But if he'll let me that other website will, let me go ahead and show that graphic on my website, cuz there's ways to restrict it. If they don't want me doing that, they could stop me from doing it.
[00:03:18] Then I I'm going to just go to the original website so they can get the credit for it's their property still. I'm not violating any copyright laws, et cetera. Does that make sense to. So what's the difference between the Facebook pixel and a picture I'm pulling from another random website? Well, the obvious thing is it's coming from a Facebook domain of some sort.
[00:03:40] So, so there are ways to stop it, but there's just as many ways to get around stopping it, frankly. Well, Let's move on to something a little more sensitive. We have had problems that I reported on years ago of people going to an emergency room in a hospital. Now, when you're in that emergency room, your phone has GPS capabilities still.
[00:04:06] It knows you went in the emergencyentrance to the hospital and you are. Opening it up. Maybe you're looking around, maybe you're reading articles, mayb
1 hr 25 min