122 episodes

Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life.

Hosted on Acast. See acast.com/privacy for more information.

Behind Her Empire Yasmin Nouri

    • Business
    • 5.0 • 135 Ratings

Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life.

Hosted on Acast. See acast.com/privacy for more information.

    This is What Happens When You Never Give Up with Samia Gore, Founder of Body Complete Rx

    This is What Happens When You Never Give Up with Samia Gore, Founder of Body Complete Rx

    Samia Gore is the founder and CEO of Body Complete Rx, a plant-based health and wellness nutritional supplement brand.
    After giving birth to her fourth child, Samia was on a weight loss journey and was looking for natural, organic alternatives to help jumpstart her healthier lifestyle. She was sharing all her personal routines and tips online, and after building a large community of like-minded people on her social, she decided to create her own supplements that would cater to women like her. 
    After building and self-funding the brand for years, Samia was able to leave her day job and take her $5,000 investment and build a company that has generated over $10 million in sales - all within four years! Samia is the first Black female founder to break significant ground in the nutritional supplement industry.
    We'll talk to Samia about what it's like to self-fund her business before seeing it grow, how she draws on self-trust to navigate fear & anxiety, and how having faith has helped her stay centered as an entrepreneur. She also shares her experience of overcoming imposter syndrome with education, her wisdom around dealing with naysayers, the realities of scaling a business that started as a one-person operation, and so much more.
    In this episode, we'll talk to Samia about:
    * Addressing imposter syndrome with education. [3:05]
    * The roadblock that a lack of finances can create to pursuing a business. [3:20]
    * What to do about naysayers. [4:16]
    * The influence that Samia’s powerhouse mom has had on her life and career. [5:05]
    * Why an index card with a few wellness goals written on it was so significant to Samia. [6:26]
    * The main message she wants to communicate: try to be your best self! [9:01]
    * How Samia’s interest in wellness transformed into a business. [9:59]
    * The early, self-funded, DIY days of Samia’s supplement business as a full-time employee and mother. [15:41]
    * How Samia built awareness about her brand before a celebrity picked up on it. [17:05]
    * The role of Samia’s existing community in boosting growth. [19:47]
    * Why Samia recommends that everyone starts out by doing everything required to run their business. [20:27]
    * The bootstrapping process of funding her business with no loans or support. [22:37]
    * Marketing an unknown product on Vitamin Shoppe. [24:28]
    * Samia’s initial approach to managing a full-time job alongside her business. [26:31]
    * The success that followed taking the plunge and working on her business full-time. [28:01]
    * How Samia approached naysayers with a simple philosophy. [28:50]
    * Navigating fear with self-trust. [30:47]
    * The role of ritual, prayer, and meditation in recentering faith and trust in her life. [32:57]
    * Why Samia keeps a tight schedule with an early bedtime. [34:40]
    * The inner work Samia is doing on the theme of self-worth. [35:48]
    * Remaining mindful that there are seasons for everything and it’s not all pretty. [37:57]
    * What she wishes someone would have told her at the start of her career. [39:30]
    This episode is brought to you by beeya: 
    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 
    * Get $10 off your order by using promo code BEHINDHEREMPIRE10
    Follow Samia:
    * Website: https://bodycompleterx.com/ 
    * Instagram: https://www.instagram.com/samiagore/ 
    Follow Yasmin: 
    * Instagram: https://www.instagram.com/yasminknouri/
    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.

    • 42 min
    An Exclusive Behind the Scenes Look at My Podcast & New Business With Yasmin Nouri

    An Exclusive Behind the Scenes Look at My Podcast & New Business With Yasmin Nouri

    This week, we’re mixing things up! In this behind-the-scenes Behind Her Empire episode, we take a look at our very own Yasmin Nouri’s journey as a podcast host and first-time entrepreneur. Yasmin’s husband, Dhru Purohit, graciously steps into the role of host to talk to her about the origin story of Behind Her Empire and why she decided to start the podcast.
    You’ll gain some insight into the ups and downs that Yasmin experienced along the way as we dive into what motivated her to start her company, Beeya, and how hearing the vulnerable stories of other entrepreneurs helped her overcome her own hurdles of self-doubt.
    You’ll also hear Yasmin’s advice for anyone looking to start their own business, plus so much more. We’re always looking for ways to add value and inspire you on your journey, so be sure to tune in today for some relatable examples and actionable lessons from the host of this very podcast, Yasmin Nouri!
    In this episode, we'll talk to Natalie about:
    * Where Yasmin’s passion for women in business comes from. [2:06]
    * Examples of some of the incredible women that inspired Yasmin. [5:36]
    * The book that she wanted to write and how it evolved into this podcast. [7:51]
    * The importance of leaning into your natural abilities as an entrepreneur. [12:53]
    * Unexpected struggles and successes that came with starting a podcast. [14:12]
    * How you can benefit from pushing yourself beyond your comfort zone. [19:23]
    * Overcoming old narratives, insecurities, and limiting beliefs to start a business. [20:49]
    * The value of focusing on the impact you’re making, not the numbers. [24:58]
    * How this podcast has led to immense personal growth for Yasmin. [28:10]
    * A look at Yasmin’s entrepreneurial journey and her evolution as a leader. [33:22]
    * The steps that took her in the direction of starting a wellness company. [37:04]
    * How long it took to get Beeya off the ground, from concept to launch. [42:48]
    * Finding a complementary partner to leverage both your strengths and weaknesses. [48:50]
    * Challenges Yasmin encountered when it came to product development. [49:42]
    * The value of asking dumb questions! [53:35]
    * Actionable lessons about marketing and branding from the Beeya story. [54:24]
    * Why Yasmin and her business partner decided to self-fund their business. [58:00]
    * A candid look at how it’s going and what keeps Yasmin motivated. [1:02:28]
    * We close this special episode with an understanding of Yasmin’s ‘why.’ [1:07:40]
    This episode is brought to you by beeya: 
    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 
    * Get $10 off your order by using promo code BEHINDHEREMPIRE10
    Follow Yasmin: 
    * Website: https://beeyawellness.com/
    * Instagram: https://www.instagram.com/yasminknouri/

    Hosted on Acast. See acast.com/privacy for more information.

    • 1 hr 10 min
    Secrets to Building a Viral Brand in a Competitive Market with Natalie Mackey, Co-Founder of Winky Lux

    Secrets to Building a Viral Brand in a Competitive Market with Natalie Mackey, Co-Founder of Winky Lux

    Starting a business is always a risk, particularly if you’re forfeiting a stable career trajectory to do so. Our guest today is living proof that pursuing your passions pays off. Natalie Mackey is the founder and CEO of clean makeup and skincare brand, Winky Lux. Natalie took the bold leap of leaving her career in finance to start her own business (which came from a “failed” idea) and Winky Lux has now grown to over $100 million in sales, both online and in Target and Ulta Beauty stores nationwide.
    In our conversation with Natalie, we find out all about her entrepreneurship journey, from raising funds to choosing and building relationships with suppliers and creating brand awareness and virality with your product. Natalie shares Winky Lux’s commitment to its customers and how the brand is differentiated in such a saturated, competitive market. In life and in business, women, in particular, feel like they have to do it all, and today, we hear Natalie’s advice for letting go of the pressure of perfectionism, as well as how having a kid helped her become a better entrepreneur and a stronger leader, and so much more.
    In this episode, we'll talk to Natalie about:
    * What it takes to be great, according to Natalie. [2:13]
    * What motivated her to leave her finance career and start her own business. [4:23]
    * Her first foray into the world of business. [8:03]
    * Why she chose to pivot to the beauty products industry. [9:28]
    * The fascinating genesis story of Winky Lux. [13:59]
    * How Natalie differentiated Winky Lux in such a saturated market. [18:18]
    * Winky Lux’s first products. [20:22]
    * The process of choosing suppliers and building supplier relationships. [22:04]
    * How Natalie and co. built awareness around the brand early on. [29:35]
    * An example of the surprising success of an experimental product. [32:30]
    * Examples of failed ideas and investments. [34:41]
    * Natalie shares the story of Winky Lux inventory catching alight and how they handled it. [35:57]
    * Winky Lux’s commitment to pleasing and communicating with its customers. [37:44]
    * Winky Lux’s fundraising journey. [39:18]
    * How having a kid helped her become a better entrepreneur and a stronger leader. [48:11]
    * Natalie’s advice for letting go of perfectionism and feeling like you have to do it all. [52:55]
    This episode is brought to you by beeya: 
    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 
    * Get $10 off your order by using promo code BEHINDHEREMPIRE10
    Follow Natalie:
    * Instagram: https://www.instagram.com/natmack1/ 
    * Winky Lux Instagram: https://www.instagram.com/winky_lux/ 
    * Website: https://www.winkylux.com/ 
    Follow Yasmin: 
    * Instagram: https://www.instagram.com/yasminknouri/
    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.

    • 59 min
    Change Your Mindset and Achieve Dreams with Cayli Cavaco Reck, Founder of Knockout Beauty

    Change Your Mindset and Achieve Dreams with Cayli Cavaco Reck, Founder of Knockout Beauty

    We’re back to new episodes starting this week (yay!) and we’re beyond excited to have the lovely Cayli Cavaco Reck, skincare entrepreneur and founder/CEO of Knockout Beauty, a full-service beauty business that is focused on conscious beauty for the modern-minded. 
    Cayli has always been always dealing with some kind of skin issue throughout her life. As a teenager, Cayli struggled with acne and the medication that she was put on to resolve her skin issues sent her into a state of emotional turmoil. Then in her 30s, she was battling melasma after a laser procedure went awry. After years of battling and overcoming her skin issues, she wanted to share her personal skincare journey and everything she learned with women everywhere. 
    As a side project, she started an IG account called “Knocking on Forty”. She immediately struck a chord with followers and garnered a large community of women who were looking for a more holistic approach to skincare. A year later, Cayli completely switched careers and launched her first brick-and-mortar store... and the rest was history. She now has a successful direct-to-consumer business as well as retail locations in both NY and LA. 
    In today’s episode, Cayli talks about the connection between mindset and success, her approach to cultivating an abundance mindset, the value in being disciplined as an entrepreneur, the power of small changes, and some of the foundational wisdom that she has drawn from various mentors over the years (including her powerhouse parents!).
    In this episode, we'll talk to Cayli about:
    * Exploring the link between mindset and success. [3:05]
    * Cayli’s approach to fostering an abundance mindset and “handling hard better.” [7:04]
    * Some of the key lessons that Cayli learned from her powerhouse parents. [15:17]
    * Cayli shares the story of her personal skincare journey. [20:07]
    * The study that Cayli did that inspired her to change her career. [25:36]
    * What Cayli discovered to be the key to turning followers into customers. [26:37]
    * Advice for fostering community. [28:12]
    * Why discipline is such an important trait for entrepreneurs to cultivate. [28:54]
    * The value in being led, as well as leading. [31:07]
    * Cayli’s initial idea for Knockout Beauty. [32:56]
    * When Cayli realized that Knockout Beauty was going to be much more than a side hustle. [33:37]
    * The inevitable challenges of being an entrepreneur, and a tip for how to deal with them. [36:12]
    * Examples of the different types of capital that exist. [39:29]
    * Cayli’s approach to funding and growing her business. [40:35]
    * Don’t underestimate the power of small, incremental changes. [43:54]
    * Balancing work and family as an entrepreneur. [45:58]
    * Cayli’s greatest dream and greatest fear. [46:35]
    This episode is brought to you by beeya: 
    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 
    * Get $10 off your order by using promo code BEHINDHEREMPIRE10
    Follow Cayli:
    * Knockout Beauty Instagram: https://www.instagram.com/knockoutbeauty/ 
    * Website: https://knockoutbeauty.com/ 
    Follow Yasmin: 
    * Instagram: https://www.instagram.com/yasminknouri/
    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.

    • 50 min
    From $700K in Debt to $100M in Revenue Wellness Empire with MaryRuth Ghiyam, Founder of MaryRuth Organics

    From $700K in Debt to $100M in Revenue Wellness Empire with MaryRuth Ghiyam, Founder of MaryRuth Organics

    MaryRuth Ghiyam is the founder & CEO of MaryRuth Organics, a family-friendly wellness brand offering over 130 high-quality, vegan, non-GMO vitamins and supplements. 
    MaryRuth began her personal journey into the health and wellness space after the unexpected passing of her brother and her father, as well as her mother’s diagnosis of two benign brain tumors.
    While working as a health coach in 2013, MaryRuth struggled to find supplements to recommend to her clients that were easy-to-take and didn’t make them nauseous on an empty stomach. She made a small batch of a sugar-free Raspberry Liquid Morning Multivitamin and the rest is history. 
    MaryRuth went from $700,000 in debt to creating a $100+ million wellness company – before taking on any investors – and is on a bold mission to show how micro-actions can give you the momentum to move forward every day.
    We talk to MaryRuth about her biggest tips for overcoming adversity and how she got herself out of debt & gained financial freedom. We also touch on the power of time blocking to organize your life and how MaryRuth built a highly profitable wellness empire without any prior connections in the industry, plus so much more.
    In this episode, we'll talk to MaryRuth about:
    * Advice for women feeling constrained by their circumstances: keep moving forward! [2:38]
    * Insight into MaryRuth’s childhood and the losses that informed her wellness journey. [4:50]
    * The experience that shifted her perspective on the value of financial independence. [6:37]
    * Some of the realizations that MaryRuth had about debt management. [11:22]
    * The importance of building confidence in yourself and proper time management. [16:46]
    * How MaryRuth's clients inspired the idea for her first liquid vitamin product. [19:23]
    * How the decision to marry her husband impacted her life (and her business!) [22:31]
    * Structure creates freedom; how time blocking keeps MaryRuth anchored. [29:10]
    * Time blocking tips: be realistic about what you can achieve in a day. [38:18]
    * The early stages of how MaryRuth cultivated awareness about her products. [42:32]
    * Internal matches external: why she chose to focus on developing the best product and customer service she could before investing in marketing. [45:17]
    * How MaryRuth built a financially healthy business with no outside investments. [46:31]
    * Learn about the negative cashflow conversion cycle that MaryRuth Organics uses. [50:44]
    * Some of the biggest mistakes that MaryRuth sees entrepreneurs make. [53:17]
    This episode is brought to you by beeya: 
    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 
    * Get $10 off your order by using promo code BEHINDHEREMPIRE10
    Follow MaryRuth:
    * Instagram: https://www.instagram.com/maryruthorganics/
    * Website: https://www.maryruthorganics.com/
    Follow Yasmin: 
    * Instagram: https://www.instagram.com/yasminknouri/
    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.

    • 56 min
    Drop Your Limits & Achieve Your Wildest Dreams with Payal Kadakia, Founder of ClassPass

    Drop Your Limits & Achieve Your Wildest Dreams with Payal Kadakia, Founder of ClassPass

    Payal Kadakia is the founder of ClassPass, the revolutionary fitness and wellness platform which provides people access to the best boutique fitness classes, gyms, and wellness experiences around the world.
    Prior to its acquisition by MindBody in October 2021, ClassPass was valued at over a billion dollars, with members logging more than 100 million workouts across 30,000 partner studios in over 30 countries. If that wasn’t impressive enough, Payal is also the founder and artistic director of the Sa Dance Company, which she founded in 2009 to increase awareness of Indian dance in the mainstream. 
    Payal has been listed as one of Fast Company’s 100 Most Creative People and was named in Fortune’s 40 Under 40 list. She is also the author of the new book, LifePass: Drop Your Limits, Rise to Your Potential, which hits shelves on Feb 15. 
    In today’s episode, we touch on the ways that Payal’s Indian heritage has impacted the woman & entrepreneur she is today, why you have to ask yourself the hard questions in life, the importance of not getting wrapped up in what Payal calls the ‘false signals’ of success, as well as the benefits of choosing impact over perfection. We also candidly talk about the early days of building ClassPass, how it took over three years to gain any traction, the many lessons she learned along the way, and so much more. 
    In this episode, we’ll talk to Payal about:
    * How her Indian heritage has informed the woman that Payal is today. [4:30]
    * Practical tips for taking a leap of faith: allow your vision to be your motivator! [11:30]
    * The value of asking the hard questions and pursuing the goals you truly want. [13:55]
    * How Payal approached the topic of risk-taking with her risk-averse parents. [19:40]
    * When she realized that she had to follow her passions and start her own business. [22:27]
    * Find out why she believes that it’s important to set boundaries with some people. [24:00]
    * How to cultivate the right mindset while you are building your business. [26:57]
    * Why Payal suggests starting with a problem you personally need solved as an entrepreneur. [28:17]
    * The importance of not getting caught up in the “false signals of success.” [30:05]
    * The crucial role that failure played in Payal’s journey as an entrepreneur. [31:33]
    * How Payal overcame perfectionism and her suggestions for other entrepreneurs. [34:20]
    * Hear the story of when Payal first knew that ClassPass was a success. [37:12]
    * Why she believes that the universe opened doors for her when she started doing the work that aligned with her spirit. [39:02]
    * Advice for women who have lost sight of their passions [40:26]
    * How Payal juggles motherhood, dance, and business by letting her priorities guide her time. [42:22]
    * Payal’s philosophy on guilt; when you love what you do, there’s no place for guilt. [43:34]
    * How her dual identity has served her throughout her life and in her business. [45:12]
    This episode is brought to you by beeya: 
    * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 
    * Get $10 off your order by using promo code BEHINDHEREMPIRE10
    Follow Payal: 
    * Instagram: https://www.instagram.com/payal/ 
    * Payal's Book: LifePass: Drop Your Limits, Rise to Your Potential - https://www.amazon.com/LifePass-Develop-Mindset-Techniques-Optimize/dp/179720694X
    * ClassPass: https://classpass.com/
    Follow Yasmin: 
    * Instagram: https://www.instagram.com/yasminknouri/
    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.

    • 1 hr 25 min

Customer Reviews

5.0 out of 5
135 Ratings

135 Ratings

lindsnags ,

My Monday Must!

I love this podcast! And I especially love that new eps are available to listen on Mondays, it sets the tone for an inspired week ahead! Yasmin has amazing guests and is a seamless, authentic and insightful interviewer. As a female entrepreneur, I love to learn from those who have gone before. Yasmin and her guests are all such sources of wisdom, thank you for sharing these conversations with us! 💜

saradoane ,

only the best!

thank you yasmin for all the entrepreneurial inspiration i need!

aavdvsosnwuzhskwlxibd dksoxjd ,

Go-to Entrepreneur Podcast

I have been searching everywhere for a podcast like this! I think it’s because the host is in the journey of entrepreneurship herself she knows the PERFECT questions to ask. It’s refreshing to hear her take on answers and I appreciate that she really dives deep with questions into their process and leads them to provide listeners with actionable steps to help us get to the next level!

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