Behind the brands is a business podcast that focuses on advertising, marketing and brand building. It aims at giving people a brief but insightful look at what goes into the making of some iconic brands and their advertising campaigns
Tanishq: Marketing and brand building initiatives
In this episode we take a look at the brand building journey of Tanishq, India’s pioneering jewellery brand. Presenting insights into Tanishq’s marketing and advertising campaigns.
Brand Bites : What Brands can learn from Red Bull
Red Bull gives you wings is an iconic tag line which is at the heart of Red Bull’s brand philosophy. in this episode we take a look at how this top selling energy drink carved its own niche to create high quality content for its target audience and grabbed eyeballs through the sponsorship of mega scale events.
Marketing Nuggets : HappyDent India
Marketing nuggets is a series of short focused insights into brand building initiatives. Marketing mantras and wisdom from iconic brands in less than 10 minutes. In this episode I take a look at HappyDent’s marketing and advertising initiatives in India
Marketing Myopia: Lessons from Nokia’s failure
Nokia a market leader in the mobile phone market plummeted to rock bottom. In this episode we understand the reasons for Nokia’s failure
Marketing Myopia: What brands can learn from Kodak’s failure
Kodak was a market leader in the photography industry. Let’s take a look at how short sightedness led them to become extinct.
Marketing Nuggets: PETA advertising- a blend of colour, controversy and celebrity endorsements
PETA is known for its colorful, graphic imagery and controversial advertising. Join me as I take a look at this campaign and share my key takeaways