7 episodes

Ready for a behind-the-scenes look into the business side of sports and entertainment? You’re in the right place. On this show, you’ll hear industry experts from some of the largest brands in sports and entertainment break down topics like sponsorships, finance, ticketing, venue management, and data analytics. Whether you want to learn how to make strategic data-driven decisions for your business or what goes on behind the scenes in the stadium, you’ll hear it all here.

Join us as we go Behind the Business of Sports.

Behind the Business of Sports Dan Sanchez

    • Sports
    • 5.0 • 21 Ratings

Ready for a behind-the-scenes look into the business side of sports and entertainment? You’re in the right place. On this show, you’ll hear industry experts from some of the largest brands in sports and entertainment break down topics like sponsorships, finance, ticketing, venue management, and data analytics. Whether you want to learn how to make strategic data-driven decisions for your business or what goes on behind the scenes in the stadium, you’ll hear it all here.

Join us as we go Behind the Business of Sports.

    Data Systems: The Secret to Scaling Your Organization

    Data Systems: The Secret to Scaling Your Organization

    It’s impossible to overstate the value of having a centralized data warehouse and a data system that flows into one place.
    When they’re adopted, they provide an immediate financial impact and enable you to remain nimble when change is the only constant.
    So, what’s it like to implement a data system? And what do you need to know about maintenance, building a team around it, and driving adoption?
    Our all-star panel features:
    Ryan Bishara, Executive Vice President of Revenue & Strategy at Los Angeles Football Club 
    Peter Wiggum, Director of Business Strategy & Analytics at Seattle Sounders FC 
    Kris Knief, Vice President of Strategy & Innovation at Foley Entertainment Group
    (And a surprise appearance from Dan Smith, Vice President of Customer Strategy & Success at KORE Software)


    Join us as we discuss:
    Establishing and implementing data systems and the processes around them
    How to drive adoption
    How to scale a BI team and where to focus their time
    Skill sets you need to break into the industry



    Mentioned during the podcast:
    Questions? Email Adam and Jordan at bspod@koresoftware.com 



    Tap into more sports and entertainment insights by subscribing to Behind the Business of Sports on Apple Podcasts, Spotify, or wherever you listen to podcasts.
    Listening on a desktop & can’t see the links? Just search for Behind the Business of Sports in your favorite podcast player.

    • 1 hr 17 min
    Breaking Down 2021 & Bold Predictions for 2022

    Breaking Down 2021 & Bold Predictions for 2022

    As the clock winds down on 2021, it's time to look back at the challenges, the innovations, and the surprises we saw in the industry over the past year, and forecast what we can expect in 2022. 
    Today’s all-star panel features three fan engagement experts from KORE Software: 
    - Noelle Fanella, Product Manager 
    - Sohil Gala, Director of Data Science & Consumer Analytics 
    - Dan Smith, VP of Customer Success & Strategy 
    Join us as we discuss: 
    - The importance of having a single source of truth 
    - Interesting partnerships both from an activation and a company alignment standpoint 
    - Upcoming challenges for 2022 
    - The skill sets needed to succeed in the industry 
    Mentioned during the podcast: 
    - Top 4 Sponsorship Activations in 2021 
    - Questions? Email Adam and Jordan at bspod@koresoftware.com 
    Tap into more sports and entertainment insights by subscribing to Behind the Business of Sports on Apple Podcasts, Spotify, or wherever you listen to podcasts. 
    Listening on a desktop & can’t see the links? Just search for Behind the Business of Sports in your favorite podcast player.

    • 42 min
    Elements to Driving Fan Engagement

    Elements to Driving Fan Engagement

    The last yar and a half saw a heartbreaking lack of live sporting events. 
    So savvy venues and marketers utilized an array of virtual options to keep fans totally up to date on their favorite teams. 
    Now that in-person experiences are possible again, our guests are blending live experiences, virtual events, and creative online content into a seamless campaign. 
    In this episode, we’ll examine the evolution of event venue marketing, and increasing fan engagement in a post-pandemic world with three of the industry’s most vibrant leaders. 
    Today’s exciting panel features: 
    - Jessica Vella, Director of Sales, Tours, and Events at Legends SoFi Stadium  
    - Keira Emerson, VP, Chief Strategy Officer at St. Louis Blues  
    - Mark Simmons, Senior Director, Business Intelligence at Nashville Soccer Club  
    Join us as we dive into: 
    - Upgrading stadium tours into a unique fan experience 
    - Optimizing organic content through influencers 
    - Increasing customer loyalty with premiere hospitality 
    - How virtual events drive traffic to your online store 
    - Truly useful advice for aspiring industry professionals 
    Tap into more sports and entertainment insights by subscribing to Behind the Business of Sports on Apple Podcasts, Spotify, or wherever you listen to podcasts. 
    Listening on a desktop & can’t see the links? Just search for Behind the Business of Sports in your favorite podcast player.

    • 16 min
    How BI & Analytics Departments Are Changing the Game

    How BI & Analytics Departments Are Changing the Game

    BI and analytics are having a moment.

    Back in 2017, only 20% of organizations said they had a BI department. But as technology has developed and skill sets have broadened, BI and analytics are now becoming essential to the success of any sports or entertainment organization.

    In this episode, we’re going to give you a view into how BI/Analytics departments are run in three different organizations at different stages of their BI evolution.

    Our pro panel includes:

    - Kari Innes VP of Business Intelligence at Kroenke Sports & Entertainment

    - Kyle Buckhardt, Sr. Dir. of Business Intelligence at New York City Football Club (NYCFC)

    - Jacob Rosen, Dir. of Business Strategy and Analytics at Memphis Grizzlies

    We discuss:


    - The evolution and makeup of the BI department


    - Showing the value of data and strategy


    - Transitioning from the customer journey to the fan journey


    - Where the industry is heading next

    Tap into more sports and entertainment insights by subscribing to Behind the Business of Sports on Apple Podcasts, Spotify, or wherever you listen to podcasts.
    Listening on a desktop & can’t see the links? Just search for Behind the Business of Sports in your favorite podcast player.

    • 56 min
    Using Tech to Establish Your Brand

    Using Tech to Establish Your Brand

    Here’s the million dollar question for match day: How do you get the fan to download the app?

    Recently on Behind the Business of Sports, we talked with three experts about establishing your brand for your stadium, your app, and your match day experience: Harrison Kim, Senior Director of Business Strategy at Austin FC; Jonathan Martinez, Vice President, Revenue Planning & Analytics at Las Vegas Raiders; and Kendall Tyson, Vice President, Strategy & Business Intelligence at Seattle Kraken.

    What we talked about:


    - The strategic use of surveys & fan willingness to respond


    - All things mobile app strategy


    - Building brand with creative technology


    - Sponsorships that build community

    For the entire interview, tune in to Behind the Business of Sports on Apple Podcasts, Spotify, or our website.

    Listening on a desktop & can’t see the links? Just search for Behind the Business of Sports in your favorite podcast player.

    • 53 min
    The Return of The Fans: Logistics Behind Opening Stadiums Up Again

    The Return of The Fans: Logistics Behind Opening Stadiums Up Again

    Sports and entertainment organizations are beginning to welcome fans back into venues.
    What variables and uncertainties do they need to consider to operate safely post-pandemic?

    In this episode, we interview Corey Ruff, VP of Business Analytics at the Chicago Bears, David Elgin, VP of Analytics at the Atlanta Hawks, and Drew Lindly, Senior Manager of Corporate Partnerships at the City & County of Denver, about the logistics behind opening stadiums up again.

    We also discuss:

    - How their marketing teams are communicating with fans.

    - Processes they improved on while they were shut down.

    - Innovative solutions they developed during the pandemic.

    - How vaccines factor into planning.

    For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

    • 52 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

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