148 episodes
Behind the Fluff internationalbunch
-
- Business
How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
-
What was hot in March 2024? A look back at the latest news
What's been happening in marketing and scholcomms over the past month? Discover the latest news from Megan in this month's news update.
Explore full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-march-2024 -
Are you compliant with the European Accessibility Act? The 2025 deadline is fast approaching.
Join data and accessibility expert Will Awad in this guest post to learn more about the European Accessibility Act (EAA).
Explore full transcript and links: https://www.internationalbunch.com/post/are-you-compliant-with-the-european-accessibility-act-the-2025-deadline-is-fast-approaching
Audio credited to Irina Kara. -
Only 25% of publishers use ALT text on social media
More accessible content means improved engagement - a no-brainer, right?
So why do we have poor adoption of ALT text across the publishing industry - specifically in social media?
How can you write high quality ALT text? Join Lou for a deep dive in this episode.
Explore full transcript and links: https://www.internationalbunch.com/post/only-25-of-publishers-use-alt-text-in-social-media -
A day in the life of a marketer: Christina Emery
Learn from the experts. Discover the people behind marketing in our industry.
Christina Emery joins us in discussing what being a marketer at Springer Nature is like.
Explore full transcript and links: https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery -
Celebrating International Women’s Day from across our industry
There are many great things about our industry, but the most incredible part is the people in it. We’re so lucky to work with so many exceptional people in our industry every day.
Join some of the great women in our industry as they share insights on lessons learned, career advice, who inspires them and top tips.
Explore full episode and transcripts: https://www.internationalbunch.com/post/celebrating-international-women-s-day-from-across-our-industry -
What was hot in February 2024? A look back at the latest news
Discover the latest in marketing and scholarly communications from February 2024 including:
the international journal Early Warning List
changes to Clarivate Impact Factor category rankings
sign ups for Bluesky opening to the general public
the latest news on marketing team skills gaps
...and more.
Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-february-2024-a-look-back-at-the-latest-news