35 episodes

Join Callie Willows from The Membership Guys for no-hype and no-fluff discussions with successful membership site owners about the highs, lows and day to day realities of running a paid membership website. Real people, real stories, real memberships.

Behind The Membership with Callie Willows The Membership Guys

    • Entrepreneurship
    • 4.7, 28 Ratings

Join Callie Willows from The Membership Guys for no-hype and no-fluff discussions with successful membership site owners about the highs, lows and day to day realities of running a paid membership website. Real people, real stories, real memberships.

    Launching Quickly in a Global Crisis with Caryn Liles

    Launching Quickly in a Global Crisis with Caryn Liles

    My guest today is Caryn Liles from the Centre of Canine Education. And while her membership is only a few months old, I really wanted to share her experience with listeners to show what's possible with memberships even when you have to launch quickly and in a market that you may not think is a fit for online training. Because when COVID-19 first hit earlier this year, Caryn could have easily thought the worst when she had to close her brick-and-mortar dog training business down overnight.
    Instead, she chose to pivot quickly to an online membership model for both her existing clients and a wider audience as well. And it's been such a success that she isn't even sure if she'll open up her physical business again. 
    In just a few months having a membership has quite literally been life-changing for Caryn, giving her more time, less stress and a better work-life balance than she ever thought possible. 
    I love what Caryn has created and how she has really embraced the membership model while still putting her own spin on things like offering free discovery calls to attract new members. 

    • 45 min
    Aligning Your Members to Your Vision with Steve Pavlina

    Aligning Your Members to Your Vision with Steve Pavlina

    Today's guest on Behind The Membership is Steve Pavlina, a prolific name in the personal growth space and owner of the Conscious Growth Club. 
    Steve actually has a bit of a different membership model to most you'll hear on this podcast, offering a 12-month membership at a price point of $1997. He also only launches the membership once a year, so his membership is small and intimate by design.
    Steve shares some great insights into why he picked this model and why it's worked well for his audience and the kind of results he helps his members to achieve. 
    Steve has really fine-tuned who his membership is for and isn't afraid to remove those that aren't a good fit, realising that alignment and attracting the right members is absolutely key for the kind of community that he is creating.
    Listen in to hear how going to Disneyland every day for 30 days was what inspired Steve to first start his membership, how 30-day challenges work for his membership community, and how his low-key five-day launches brings him six figures, allowing him to focus on his members for the other 360 days of the year. Plus, of course, much more!

    • 1 hr 1 min
    More Time, More Freedom, More Income with Warren McPherson

    More Time, More Freedom, More Income with Warren McPherson

    Warren McPherson from Piano Lesson with Warren (https://pianolessonwithwarren.com/) joins Callie for episode 1 of Behind the Membership Season 4.
    Warren’s membership focuses entirely on teaching people how to play gospel piano, and he transitioned to a membership model after first selling low-cost courses. As you’ll hear though, the initial transition wasn’t smooth, with Warren quickly realising a successful membership isn’t just about putting everything behind a paywall.
    In this episode you’ll hear how Warren made that course to membership transition and how he is working to combat the challenge of retention, including how making one particular change cut his churn rate by an impressive 8%.
    We're also talking about why he wishes he'd grown his team earlier and how he has played the long game when it comes to audience growth, allowing him to now attract 50-100 new members a month just through content marketing.
    And even though Warren’s membership is still just a couple of years old it has allowed him to work less and his wife to leave her job so that they can both spend more time with their young son. They’re even moving to a new state, something that didn't seem like a simple idea for them before the membership.
    Hit play above to hear about all this and more!

    • 58 min
    Building a Legacy by Creating a Membership with Chris Ducker

    Building a Legacy by Creating a Membership with Chris Ducker

    Chris Ducker joins Callie in the final season 3 episode of Behind the Membership to talk all about his membership site Youpreneur Academy.
    Chris already had several successful 7 figure businesses before starting Youpreneur Academy four years ago, and here he talks about how his desire to create a legacy and help others achieve success led to him creating his membership in the first place. And how then niching down from focusing on general online businesses to personal brand businesses really made a difference to his results.
    Chris also discusses how the positioning of the membership and its place in his ecosystem has evolved over the years as he's added additional features like a live event, new book and round table mastermind, as well as new projects he has on the horizon.
    And Chris talks about how he spent 12 months testing the closed door model, and why he wouldn't do it again. How organic marketing and content is the key to their new member sales, and what he's doing to achieve a five to 6% retention rate, including the importance of growth records in his community, and why he's stopping his monthly member q&a call.
    Plus, Chris reveals that he spends just three hours a week on the membership on average! Listen in to find out how.

    • 47 min
    The Accidental Membership that Became a Six Figure Success with Caylee Grey

    The Accidental Membership that Became a Six Figure Success with Caylee Grey

    "Fairy art mother" Caylee Grey joins Callie on this episode of Behind the Membership to talk all about her art journaling membership, Get Messy Art. Caylee's membership journey is actually a little different to most, as the membership was started accidentally as a result of a personal project rather than being the goal from the start.
    However, it's safe to say it was a great accident as the membership is now four years old and has flourished, creating an amazing business for Caylee that has allowed her to quit her job and achieve more freedom than she previously thought possible.
    In this episode, Caylee discusses how she makes use of seasonal themes for her content, and is currently testing out the closed door model to only let new members in at the start of each new season. As well as how she utilises the experiences of guest teachers and members to help with content creation.
    And Caylee also talks about how she focuses on making the membership action driven, and how she nutures members and provides the space for them to connect and engage with each other on a deeper level. Plus the challenges she has had along the way, and much, much more besides!

    • 39 min
    Reducing Stress and Creating a Membership You Love with Deborah Engelmajer

    Reducing Stress and Creating a Membership You Love with Deborah Engelmajer

    In this episode of Behind the Membership, Deborah Engelmajer discusses her membership site for makers and handmade businesses, Tizzit HQ. Deborah's membership is just eight months old, but already a six figure a year business.
    Deborah shares how she actually delayed creating her membership site in order to build her audience first, which she attributes as the key to her success. She also talks about how having a membership site has reduced stress and provided more balance, enabling Deborah to do what she loves, like focus on her community.
    And Deborah also discusses how engaged the Tizzit community is and what she does to encourage this, including how she sent welcome packages to her first 250 members when she initially launched. Plus the challenges of content creation, how aspects of the membership such as coaching calls, have evolved since the membership first opened and much more.

    • 42 min

Customer Reviews

4.7 out of 5
28 Ratings

28 Ratings

TheDaveMillamn ,

Shhh...this podcast is better than Mike’s!

The MembershipGuys publish two podcasts, this one and the MembershipGuys. The other one is good, but this one is better!

Matt Heffner ,

Honest, Refreshing, and Inspiring

As with all of Callie and Mike's projects I appreciate the honest no hype look at how to succeed with memberships while serving your members well. I particularly enjoyed her interview with Shannon of Hand Tool School. Neat to see the passion and desire for excellence come through along with the practical tips. Looking forward to future seasons.

Jana_NJ ,

Real

I love to listen to real stories of people with real memberships

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