450 episodes

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

Behind the Numbers: eMarketer Podcast eMarketer

    • Business
    • 4.5 • 60 Ratings

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

    The Streaming Wars: How to Think About the Video Streaming Universe | Nov 24, 2020

    The Streaming Wars: How to Think About the Video Streaming Universe | Nov 24, 2020

    eMarketer senior analyst Ross Benes and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How significant of a player is Amazon Prime Video, really? Can HBO Max reach 50 million subscribers in five years? How should we assess Apple TV+'s first year, as well as the overall video streaming universe?

    • 36 min
    How Prime Day Went, How Holiday Shopping Will Go, Garage Delivery and Retail in 2021 | Nov 23, 2020

    How Prime Day Went, How Holiday Shopping Will Go, Garage Delivery and Retail in 2021 | Nov 23, 2020

    Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon's Prime Day went and what to expect from holiday shopping this season. They then talk about miniature Ulta Beauty shops inside Target stores, the health of retail in 2021, and whether in-garage delivery can rival curbside pickup.

    • 30 min
    The Weekly Listen: The (Not) Sharing Economy, Amazon Pharmacy and Social Media Change | Nov 20, 2020

    The Weekly Listen: The (Not) Sharing Economy, Amazon Pharmacy and Social Media Change | Nov 20, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss the we-used-to-share-things economy, Amazon's new online pharmacy, Twitter keeping some election tactics, the sudden surge in disappearing messages, the share of Facebook content that's political, why movie previews are called "trailers," and more.

    • 48 min
    The Streaming Wars: Disney+ Became A Household Name in a Year. Can They Take Netflix? | Nov 19, 2020

    The Streaming Wars: Disney+ Became A Household Name in a Year. Can They Take Netflix? | Nov 19, 2020

    Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How far along is Disney+ after just one year? What might slow down its skyrocketing growth? Can it knock Netflix out of first place? And how will a price hike affect Netflix?

    • 34 min
    The Executive Roundtable: David Cohen, IAB | Advertising in a Transformative Time | Nov 18, 2020

    The Executive Roundtable: David Cohen, IAB | Advertising in a Transformative Time | Nov 18, 2020

    David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.

    • 25 min
    Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle | Nov 17, 2020

    Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle | Nov 17, 2020

    eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

    • 32 min

Customer Reviews

4.5 out of 5
60 Ratings

60 Ratings

AmirZabihi ,

better than best!

Always listen to you folks carefully, my first resource to know what going on in an American's mind during every period, considering digital marketing and digital advertising field.
Thank you for your better than great show!

Big E in Ohio ,

Love you guys

A great listen. I learn something new (if not more) every podcast. You are helping this sales manager become more of a marketer. Thank you.

Carmen San Diego Zoo ,

Ugh the Background Music

I love the podcast, but I can only give it another couple of episodes if you don’t drop the background music. Do your intro and then cut it out.

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