Behind the Numbers: The Banking & Payments Show Insider Intelligence

On today’s podcast episode, we examine insights from our US Banking Consumer Habits report, based on a proprietary survey of 1,500 US adults.

 




 

• In our “Headlines” segment, we break down Gen Z’s saving habits and discuss how the demographic is poised to open up a lot of new bank accounts.

 




 

• In “Story by Numbers,” we talk about how banks can create an authentic presence on social media to attract new customers.

 




 

• In “For Argument’s Sake,” we debate whether Gen Zers place little value on most forms of advertising, including traditional TV, out-of-home, radio, print, and podcast ads.

 




 

Listen to the discussion with host Rob Rubin and our analysts Lauren Ashcraft and Tiffani Montez.
 
 

Rob's Dumpling Crawl:
Stop #1: - First course
Shanghai You Garden, 135-33 40th Road
Soup Dumplings (can get a table)
Optional stop for tea:
Ten Ren Tea, 135-18 Roosevelt Ave, Flushing
Stop #2:- Second course
White Bear 135-02 Roosevelt Ave, Flushing
Wontons with hot sauce, dumplings with hot sauce (#6 on the menu). Might have to eat on the street as it seems like a stall
Stop #3: - Third course
Tianjin Dumpling House, 41-41 Kissena Blvd, Flushing 
Lamb and green squash dumpling
Stop #4: - Dessert  (might be closed?)
New Flushing Bakery, 135-45 Roosevelt Ave
Portuguese Egg Custard Tart
Alternatively could do:
2 dumpling spots and then sit down for Dim Sum at:
Asian Jewels, 133-30 39th Ave
Joes Steamed Rice Roll, 136-21 Roosevelt Ave # A1, Queens, NY 11354, In a mall 
 
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-banking-payments-show-us-consumer-banking-habits?_gl=1*14e5ufa*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTcwMTE4MzYxOC4xNjQuMS4xNzAxMTgzNjE5LjU5LjAuMA..*_gcl_aw*R0NMLjE3MDExMTY2ODguQ2p3S0NBaUFtWkdyQmhBbkVpd0FvOXFIaVNNNFM4N0p1OGd5OTBvb1lfcUN3UHRjLVVVOTNPcVFnRTRtQXBJYU03ZzFYTnhlbzE5WjBCb0NxQklRQXZEX0J3RQ..*_gcl_au*MTE0Nzk4MDY4OS4xNjk0NTMyNDY3LjEwNDc1NjY1NDUuMTY5ODc2MjM0Ny4xNjk4NzYyMzQ2
 
© 2023 Insider Intelligence 

On today’s podcast episode, we discuss the future of the bank branch.

 




 

• In our “Headlines” segment, we chat about why banks are closing so many branches and how consumers want more digital experiences.

 




 

• In “Story by Numbers,” we explain what Curinos defines as branch share and why it used to account for more primary new accounts than it does today. We also discuss the value of closing a branch in order to save operating expenses in a low-rate versus high-rate environment.

 




 

• In “Pretend CEO,” we look at regional banks and their deposit portfolios in a high-rate environment. Listen to the discussion with host Rob Rubin and Curinos director Andrew Hovet.
 
 

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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-banking-payments-show-counting-on-bricks-when-banks-stick-their-branches
 
© 2023 Insider Intelligence 
 
 

On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.
 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-banking-payments-show-money20-20-2023
 
© 2023 Insider Intelligence 
 

Discover the future of banking with Affinity Solutions, a pioneer in consumer purchase insights. Using cutting-edge analytics, Affinity Solutions analyzes payment data to craft exclusive deals for financial service consumers based on their spending patterns. Each transaction with Affinity becomes a step towards understanding your customers deeper, curating rewards that genuinely resonate. It’s more than just banking; it’s an evolution to intelligent, personalized commerce. Transform your financial interactions with Affinity Solutions.
 

On today’s podcast episode, we explore the problematic relationship between credit unions and Gen Z.





 

• In our “Headlines” segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions.

 




 

• In “Story by Numbers,” we consider what credit unions can do to capture Gen Zers’ attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances.

 




 

• In “Actual CEO,” we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.
 
 
Articles mentioned in this episode: 
https://www.pymnts.com/credit-unions/2023/gen-z-is-only-4percent-of-credit-union-members-and-thats-a-problem/
 

 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-banking-payments-show-why-gen-z-will-swipe-right-on-credit-unions
 
© 2023 Insider Intelligence 
 

Discover the future of banking with Affinity Solutions, a pioneer in consumer purchase insights. Using cutting-edge analytics, Affinity Solutions analyzes payment data to craft exclusive deals for financial service consumers based on their spending patterns. Each transaction with Affinity becomes a step towards understanding your customers deeper, curating rewards that genuinely resonate. It’s more than just banking; it’s an evolution to intelligent, personalized commerce. Transform your financial interactions with Affinity Solutions.
 

On today’s podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising.

 




 

• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions.

 




 

• In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending.

 




 

• In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/us-banking-digital-ad-spending-2023
 

Follow us on Instagram at: 
 https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-banking-payments-show-banking-through-storm-ad-justing-strategies
 
© 2023 Insider Intelligence 
 

Discover the future of banking with Affinity Solutions, a pioneer in consumer purchase insights. Using cutting-edge analytics, Affinity Solutions analyzes payment data to craft exclusive deals for financial service consumers based on their spending patterns. Each transaction with Affinity becomes a step towards understanding your customers deeper, curating rewards that genuinely resonate. It’s more than just banking; it’s an evolution to intelligent, personalized commerce. Transform your financial interactions with Affinity Solutions.
 

On today’s podcast episode, we discuss how finserv digital marketers are incorporating credit marketing, even in top- and mid-funnel campaigns.
• In our “Headlines” segment, we chat about the role of marketing as a revenue generator in banking—specifically, an article we published in August with results from an American Banker Association survey that stated 72% of marketing execs don't believe revenue generation is a part of marketing’s role.
 
• In “Story by Numbers,” we examine the results of digital campaigns that revolve around credit marketing and the ROI in creating a unified, full-funnel marketing strategy.
• In “Pretend CMO,” our guests have to thread together a multifaceted digital-only marketing campaign and discuss how it attributes ROI to the campaign's different digital channels.
Tune in to the discussion with host Rob Rubin, our analyst Tiffani Montez, and Aundra Thompson, director of product strategy and strategic planning for marketing solutions at TransUnion.






 
 
Reports mentioned in this episode: 
 
https://www.insiderintelligence.com/content/banks-view-of-marketing-function-hasn-t-kept-up-with-how-fast-it-s-evolving
 
https://blog.kitcast.tv/best-bank-ads/
 
https://viewst.com/15-creative-bank-ads-examples/
 
https://contentworks.agency/7-banks-winning-at-social-media-in-2022/
 
 

Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-banking-payments-show-swipe-right-on-credit-marketing?_gl=1*1uj0jnm*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5NTM5NTg5MS4xNDUuMS4xNjk1Mzk4MTUzLjAuMC4w
 
 
© 2023 Insider Intelligence 

TransUnion TruAudienceTM marketing solutions powers data-driven marketing and measurement with an end-to-end suite of identity resolution, data enrichment, credit marketing, audience targeting and advanced analytics solutions. As part of a global information and insights company, TransUnion supports over 5,000 financial institutions in the US.