It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on.
Restaurants, plumbers, florists, salon owners, fitness entrepreneurs, and more share how they create unique customer experiences that generate reviews and offer real-life lessons that business owners in any industry can apply to their own operations.
The Importance of Communication
According to Megan and Tom Gibbings, communication is the most important component of their successful veterinary practice. They’ve found it’s what sets them apart, and when there’s been a challenge or a sticking point, it boils down to a lapse or failure in communication. Patient Courtney shares what stood out to her about West Coast Animal Hospital, and what called her to write a review. She drives hours to West Coast, but that’s the unparalleled trust that’s been instilled by the team.
This is Fun for Us
Three years in, Bird Bird Biscuit has never stopped trying to make their biscuit just a little bit better. And this is representative of how they approach everything. From the customer experience, down to the employee experience, owner Brian Batch explains that with a core value of “this is fun for us,’ it’s important that team members feel happy and supported; which ultimately translates to great consumer experiences as well. Like reviewer Casey who can’t say enough about the business.
Taking Advantage of Going Virtual
What happens when two interior designers from opposite coasts merge somewhere in the middle? Adriele Graham and Elizabeth Berry, the duo behind interior design firm House Meraki, have been serving the Denver area since 2018. Over the years, they’ve established themselves as a client-driven firm and have adapted their practices to weather the pandemic. In this episode, hear about how Adriele and Elizabeth helped reviewer Jéssica make the most out of her rental bedroom...entirely virtually.
Social Media is Here to Stay
Nestled in the crossroads of downtown Kansas City, Missouri, KC Wineworks is not your typical winery. Owner Lindsay Clausen takes advantage of the shop’s unique Midwestern location and multifaceted wines in order to create a welcoming, friendly wine tasting experience for customers of all experience levels. In this episode, Yelp reviewer Kristina discusses the atmosphere and customer service that has made her a WineWorks regular.
The Importance of Lifelong Learning
Self development and lifelong learning is Josh Campbell’s key to success. Tune in to hear former guest, and owner of multi-million dollar HVAC company - Rescue Air Heating & Cooling share what leadership means to him, and how developing that leadership in yourself and your team can help your company grow exponentially. You’ll hear first hand advice, as well as a list of book recommendations that you can leverage to further your own leadership.
A Chance to Make it Right
Customer experiences aren’t always going to be five-star, but it’s what you do with those imperfect experiences that matters. Lush Nail Bar admits that in their industry, imperfections happen. In the case of reviewer Maegen, pointing out those imperfections is what led her to become such a loyal customer. The Lush team was grateful to Maegen for bringing her concerns to their attention, and they did everything they could to turn the experience around.
Engaging and real!
Emily Washcovick is an excellent host and interviewer. Nice curation of small business owners. It’s so fascinating listening as a customer what business owners think and do in regards to reviews. And over all decisions that they make while running their businesses.
A MUST for business owners and customers…
Fantastic Podcast that features a variety of business owners and customers. The host, Emily, does a great job of remaining unbiased while speaking to both the business owner and reviewer.
The Podcast is a great reminder for entrepreneurs to stay connected with every customer
Great for Entrepreneurs and Small Biz Owners
I’m a solopreneur and love hearing what Yelp reviewers are happy and not-so-happy with when interacting with small businesses. This podcast helps me keep a lookout for how to make my customers happy... and how to redeem myself and my business when I’ve dropped the ball. Incredible show!!