148 episodes

It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on.

Restaurants, plumbers, florists, salon owners, fitness entrepreneurs, and more share how they create unique customer experiences that generate reviews and offer real-life lessons that business owners in any industry can apply to their own operations.

Behind the Review Entrepreneur Podcasts

    • Business
    • 4.9 • 40 Ratings

It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on.

Restaurants, plumbers, florists, salon owners, fitness entrepreneurs, and more share how they create unique customer experiences that generate reviews and offer real-life lessons that business owners in any industry can apply to their own operations.

    Serving Salsa With a Smile: How Lisa and Miguel Became Local Food Celebrities

    Serving Salsa With a Smile: How Lisa and Miguel Became Local Food Celebrities

    Lisa and Miguel Segura, owners of Miguel’s Artisan Recipes, always have an open seat at their table. The couple has spent the last three years finding new ways to share their jarred salsas and fresh Mexican recipes with their community. What started as pandemic deliveries to their circle of friends turned into a full-fledged brick-and-mortar operation in Clovis, CA. Yelp user and Community Director Nathen M. shares his experience meeting Miguel and Lisa and falling in love with their business.

    Miguel's Artisan Recipes
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    Theme Music by Ali Schwartz and Meserole Sound

    • 26 min
    Biz Bites #8 : How to Get Yelp Reviews Without Asking

    Biz Bites #8 : How to Get Yelp Reviews Without Asking

    In ep. 8 of the “Biz Bites'' series, we talk about how to get reviews without asking. An important part of managing your online reputation, especially on Yelp. From providing memorable experiences, responding to reviews publicly, and making the most of Yelp’s free features, this episode breaks down 5 things businesses can do to encourage customers to share their experiences in a review. We also dig into creating photo opportunities for customers, and weaving Yelp into your marketing materials.

    How to get Yelp reviews without asking blog post
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    Theme Music by Ali Schwartz and Meserole Sound

    • 20 min
    A Farmers Market with a Mission to Nourish and Educate the Community

    A Farmers Market with a Mission to Nourish and Educate the Community

    Located in Humble, TX, Fall Creek Farmers Market is the perfect place to pick up produce and fresh foods while learning more about sustainable agriculture. Jonathan and Andrea, the husband-and-wife duo behind the market, integrate integrity and education about sustainable farming and the importance of food quality into everything they do. Reviewer Forest shares what stood out during his visits to the market. And what keeps him coming back.
    Fall Creek Farmers Market
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    Theme Music by Ali Schwartz and Meserole Sound

    • 25 min
    Serving Happiness: Building a Business on Customer Feedback

    Serving Happiness: Building a Business on Customer Feedback

    Most people open their own business with a solid plan and a firm idea of what that business offers. Tomeka Wallace opened Happy Cafe with exactly that, but her ability to learn as she goes, pivot when needed, and “just roll with it,” as she says, led to many changes to her menu and her operating hours. Listening to her customers and reviewers gave her new ideas, has expanded her offerings, and is one of the keys to the success of her beach town sandwich shop.

    Happy Cafe
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    Theme Music by Ali Schwartz and Meserole Sound

    • 30 min
    Making Waves in the Community Means Sweet Success

    Making Waves in the Community Means Sweet Success

    Sundae Scoop is an ice cream shop and community gathering place in Virginia Beach. Sibs and Philip Harrell opened the doors in 2021, bringing diverse flavors, and a fun environment for people to come together and try something new. Yelp Elite Aneesa P shares her first time at the business and what was so memorable about the entire experience. She drove pretty far to enjoy some ice cream, but the Sundae Scoop team made it well worth the trip.

    Sundae Scoop
    More about the episode
    Theme Music by Ali Schwartz and Meserole Sound

    • 31 min
    Biz Bite Episode 7 : Black History Month & Identity Marketing

    Biz Bite Episode 7 : Black History Month & Identity Marketing

    In ep. 7 of the “Biz Bites'' series, we celebrate Black History Month and discuss identity marketing. Consumers want to connect with the businesses they support, and sharing your story and identity as the business owner is a way to create deeper connections - particularly when relevant to your business and offerings. Learn about ways to leverage heritage months and other times of celebration that align with your business and background.

    • 7 min

Customer Reviews

4.9 out of 5
40 Ratings

40 Ratings

karen from Dallas ,

Engaging and real!

Emily Washcovick is an excellent host and interviewer. Nice curation of small business owners. It’s so fascinating listening as a customer what business owners think and do in regards to reviews. And over all decisions that they make while running their businesses.

Misty's iTunes (MacBook) ,

A MUST for business owners and customers…

Fantastic Podcast that features a variety of business owners and customers. The host, Emily, does a great job of remaining unbiased while speaking to both the business owner and reviewer.
The Podcast is a great reminder for entrepreneurs to stay connected with every customer

blackeyedsusan23 ,

Great for Entrepreneurs and Small Biz Owners

I’m a solopreneur and love hearing what Yelp reviewers are happy and not-so-happy with when interacting with small businesses. This podcast helps me keep a lookout for how to make my customers happy... and how to redeem myself and my business when I’ve dropped the ball. Incredible show!!

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