Behind the Scenes: Consumer Product Marketing Meredith Davis, Sharebird

More often than not, product marketers are managing multiple product launches at once, having to swivel chair between different projects. Being organizational and operational are key skill sets in juggling it all successfully, but there's more to it than that. This week, Eileen is here to give a behind the scenes look at the launch of Dropbox Family and Dropbox passwords, sharing best practices she discovered while running these product launches in tandem.

These days, it seems everything from entertainment to groceries comes in the form of a subscription. It makes sense, considering this model helps customers understand what they will receive, how something will work, and when they are going to receive it. Jameelah joined Audible right around the time they were launching their new membership tiering model, and today she’s giving us an inside look into the strategy behind creating, launching, and validating tiered membership subscriptions. Tune in to get her perspective on important considerations and key lessons learned.

Stitch Fix is leveraging data analytics and human touch to deliver style personalization at scale, which is easier said than done. In this episode, Laura will share what marketing personalization actually looks like in the context of launching Stitch Fix’s newest feature, Shop by Categories, which gives members the ability to buy directly from recommended outfits and items. Tune in to get an inside look into how Lara and her product marketing team have gotten personalization down to a science.

Social good campaigns are a fantastic way for brands to focus on a cause with the wider goal of building awareness, but it can be difficult to know where to start. Today, Brianne is here to explain how she launched Nextdoor’s Sell for Good campaign after seeing changes in how customers were using the platform over the course of the pandemic. We’ll also dive deeper into the benefits of launching social good campaigns at your company, both from a brand and growth perspective.

This week we're getting a behind the scenes look at B2B2C product launches with one of the fastest growing innovative women’s health companies. Maven Clinic's recent launch of Maven Planning supports over 5 million individuals and their partners though preconception, IVF, adoption, surrogacy, maternity, postpartum and even early parenting. Today, Mansi is here with an inside look into how they made it happen.

We’re getting a sneak peak into the hottest crypto company, Coinbase, and all the inner workings of what it took to launch their newest product Coinbase Card. While crypto currency is becoming more mainstream, there are still many who are not familiar with it. Today we’re seeking insights on: how to create messaging and positioning catered to those who are both curious and familiar or completely novice to your product.