Behind the Screens: The Rise of Microtargeting in Modern Political Campaigns with Steven Hilding

What if the secret to winning modern elections isn’t loud rallies or massive mailers — but targeted ads, voter data, and microtargeting done right? That’s exactly what Steven Hilding, VP of Revolutionizing Microtargeted Campaigns (RMC), helps deliver. With a sharp focus on digital campaigns and voter modeling, Steven and his team guide political figures — from Congressional leaders to local candidates — in crafting strategies that actually move the needle.

As the right hand to campaign expert Rory McShane, Steven now oversees RMC’s internal operations and client strategy, helping transform how political marketing gets done in the digital age.

Tune in to discover:

• Why data-driven campaigns are redefining voter contact
• The role of campaign tech in election wins
• How microtargeting shapes everything from voter turnout to fundraising strategies

Stay connected with Steven’s latest insights by following him on X @steven_hilding

Episode also available on Apple Podcasts: https://apple.co/38oMlMr