55 min

Being the Connector and the Disruptor | Susan Lindner Wonder Podcast: Empowering Women Entrepreneurs to Change the World

    • Business

Susan Lindner is the founder and CEO of Emerging Media, an award-winning PR, marketing, branding, and social media company. Today on the EO Wonder Podcast, Susan discusses how she grew her company from her tiny apartment, the importance of delegation, and how she built the life that she wants. Tune-in to hear Susan’s tips on storytelling, knowing your “why,” and implementing your own PR plan (without hiring an expensive agency like hers!)
Time Stamped Show Notes:
00:39 – Susan’s background 00:40 – She’s been in EO for 10 years, has had her own business for the last 15 years, and has grown from an agency run out of her apartment to being able to see it flourish 01:00 – She can now watch her business succeed while she talks about what she’s learned; it’s amazing what start-ups can teach large corporates 01:15 – Her passion is to teach big companies what small companies have known all along 01:20 – How Susan started; 2 weird starts 01:27 – A horrible blind date with a senior editor of Forbes magazine; he introduced her to the world of PR while she was an epidemiologist at the center for disease control 02:09 – They became good friends and she would rewrite pitch letters; she eventually left the CDC and became a PR person 03:08 – Everything shifted when 9/11 happened; their biggest client that put them on the map was on the plane that hit the World Trade Center 03:25 – That founder was also her boss’s best friend and he lost the interest to do PR after that 03:55 – 9 months later her boss asked if she wanted to buy the business for $1 Million / $100k/year for the next 10 years 04:30 – She declined but opened her own agency when the other one closed down in 2002; she ran it out of her 550 sq. ft. apartment with an intern 05:10 – Business Challenges 05:20 – Overwhelm; you don’t realize how many people and how much time goes into running a company when you work for someone else 05:40 – Mental implications; marketing, bookkeeping, sales, etc. and keeping up with all of it 05:50 – 6 months later she ended up in the emergency room (the same place she had worked) after a week of chest pains 06:10 – She saw her old boss; he said to stop doing PR, it was killing her because she had internalized so much stress 06:35 – Business was going well, but she needed processes and people; her boyfriend at the time gave her a proposal to work for her and improve Lotus Public Relationships 07:15 – She weighed the pros and cons; he offered to take a $150k salary cut to work for her, she was terrified because everything was unstable and he was a widower with two kids 08:00 – 15 years later, they are married, happy, and running the business together 08:20 – How was the first day working together? 08:28 – It was in the small apartment with heavy, hot 2002 laptops, shorts, towels on their laps for the laptop heat, and coffee overflowing in the kitchen 09:07 – Clients received great work and gave them referrals; they had a great feeder system 09:20 – A year later they moved into a small office across the street from Grand Central; her boyfriend could run from the office to the train in 3 minutes 09:56 – They started hiring full-time teams and within 3 years they hit $1 Million in revenue and were one of the fastest growing PR firms in the country 10:10 – She couldn’t have done it without her now husband 10:28 – Other people that have attributed to Susan’s success 10:33 – Staff along the way; expansions and contractions along the way have contributed to the people that have been there for her 11:20 – She has surrounded herself with EO members that she sees as mentors, friends; her lawyer and accountant help her determine if she’s living the life she wants 12:28 – Susan feels that she and her husband now have the life that they want 12:33 – The

Susan Lindner is the founder and CEO of Emerging Media, an award-winning PR, marketing, branding, and social media company. Today on the EO Wonder Podcast, Susan discusses how she grew her company from her tiny apartment, the importance of delegation, and how she built the life that she wants. Tune-in to hear Susan’s tips on storytelling, knowing your “why,” and implementing your own PR plan (without hiring an expensive agency like hers!)
Time Stamped Show Notes:
00:39 – Susan’s background 00:40 – She’s been in EO for 10 years, has had her own business for the last 15 years, and has grown from an agency run out of her apartment to being able to see it flourish 01:00 – She can now watch her business succeed while she talks about what she’s learned; it’s amazing what start-ups can teach large corporates 01:15 – Her passion is to teach big companies what small companies have known all along 01:20 – How Susan started; 2 weird starts 01:27 – A horrible blind date with a senior editor of Forbes magazine; he introduced her to the world of PR while she was an epidemiologist at the center for disease control 02:09 – They became good friends and she would rewrite pitch letters; she eventually left the CDC and became a PR person 03:08 – Everything shifted when 9/11 happened; their biggest client that put them on the map was on the plane that hit the World Trade Center 03:25 – That founder was also her boss’s best friend and he lost the interest to do PR after that 03:55 – 9 months later her boss asked if she wanted to buy the business for $1 Million / $100k/year for the next 10 years 04:30 – She declined but opened her own agency when the other one closed down in 2002; she ran it out of her 550 sq. ft. apartment with an intern 05:10 – Business Challenges 05:20 – Overwhelm; you don’t realize how many people and how much time goes into running a company when you work for someone else 05:40 – Mental implications; marketing, bookkeeping, sales, etc. and keeping up with all of it 05:50 – 6 months later she ended up in the emergency room (the same place she had worked) after a week of chest pains 06:10 – She saw her old boss; he said to stop doing PR, it was killing her because she had internalized so much stress 06:35 – Business was going well, but she needed processes and people; her boyfriend at the time gave her a proposal to work for her and improve Lotus Public Relationships 07:15 – She weighed the pros and cons; he offered to take a $150k salary cut to work for her, she was terrified because everything was unstable and he was a widower with two kids 08:00 – 15 years later, they are married, happy, and running the business together 08:20 – How was the first day working together? 08:28 – It was in the small apartment with heavy, hot 2002 laptops, shorts, towels on their laps for the laptop heat, and coffee overflowing in the kitchen 09:07 – Clients received great work and gave them referrals; they had a great feeder system 09:20 – A year later they moved into a small office across the street from Grand Central; her boyfriend could run from the office to the train in 3 minutes 09:56 – They started hiring full-time teams and within 3 years they hit $1 Million in revenue and were one of the fastest growing PR firms in the country 10:10 – She couldn’t have done it without her now husband 10:28 – Other people that have attributed to Susan’s success 10:33 – Staff along the way; expansions and contractions along the way have contributed to the people that have been there for her 11:20 – She has surrounded herself with EO members that she sees as mentors, friends; her lawyer and accountant help her determine if she’s living the life she wants 12:28 – Susan feels that she and her husband now have the life that they want 12:33 – The

55 min

Top Podcasts In Business