Below The Fold is the most honest and raw digital marketing podcast around. Digital marketers sitting around a table, talking about what they do best.
Us vs Them, Focusing on Customer Centric Marketing - Episode 613
This is a fluff-free episode. Paxton shared a LinkedIn post that claims that customer centric marketing performs better than sales centric marketing. It's an us vs them mentality. Do we focus on what we get out of the deal or what they get out of the deal? Some may disagree. Listen up!
The Secret to Getting Customer Reviews - Episode 612
As promised, this episode is full of great suggestions on how to solicit reviews and what to do once you have them. Listen up!
Yelp is the worst platform. EVER. PERIOD. - Episode 611
In this episode the guys discuss reputation management. What exactly it is, who it's for, and how to go about it. If you've dealt at all with building up positive reviews for your company, this podcast may just be for you.
Go Get Your Moles Checked! - Episode 610
Where do you get your digital marketing news? How do you stay up-to-date on all there is to know about digital? We spend the first little bit talking about that. Somehow we transition over to personality tests like Strengths Finder, Insights, and Myers Briggs. Do you buy into personality tests? Have you found any that are helpful? Listen up!
The Marketer's Moral Dilemma - Episode 609
You have two choices, make your website the way your customer wants/needs or make the website in a way that makes your business more money. Which do you choose? In some cases, the two align, but in others you may be left with a decision that may or may not leave your morally bankrupt.
We also talk through whether or not algorithms can be racist. That's a weird thought, but also very interesting.
Can you say that again?...I'm tone deaf - Episode 608
Sometimes brands inadvertently misunderstand current social contexts and are seen as insensitive or even offensive. We dive into that a little. Listen up.
My go-to for digital marketing
Best digital marketing podcast.
These guys break it down so everyone can understand and learn a little about the digital marketing world. Listen and learn.
Digital Marketing Geniuses!
One of my favorite things about below the fold is how they choose to discuss digital marketing tactics. They get into great detail and there are so many actionable takeaways that I get to apply in my every day work life.
I highly recommend giving this podcast a listen. And the another one. And another...