Brittany Berger and Shane Barker discuss designing and executing content marketing strategies for startups and small businesses. Brittany walks you through her journey of becoming an entrepreneur. She teaches us, from her experiences, why repurposing content is the way to go!
Repurposing content can not only help you market your brand but also allows you to utilize your content to the fullest.
While some of your audience members may interact with one type of content, others may prefer another form. In such a case, repurposing helps you reach a wider audience too.
Here’s all you need to know about repurposing content: https://shanebarker.com/podcasts/brittany-berger/
Repurposing content can help you grow your website traffic and engagement as well. However, there are several other things that you need to do to increase your traffic. Here’s how I increased mine: https://shanebarker.com/blog/case-study-website-traffic/
In this episode, You Will Learn About:
The journey to becoming an entrepreneur. Why repurposing content is the key. Why creating unique content for different brands and their challenging audiences is key to successful online marketing. The easiest way to write a book from scratch. How content marketing is a test of generosity. Why there is power in collaboration, more than in the idea of competing. What constitutes a perfect piece of content?
Resources Mentioned in this show:
25 and Self-ish