Best Story Wins

Column Five
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Best Story Wins

Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential. Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level. Welcome to Best Story Wins!

  1. Ep. 52 Santi Pochat of LinkedIn

    قبل يومين

    Ep. 52 Santi Pochat of LinkedIn

    LinkedIn has consistently proven it’s at the top of its game, no matter the economic climate. What’s the secret behind their success? In today’s episode, Santi Pochat, LinkedIn’s VP of Brand Marketing, shares his perspective on investing in brand longevity and authentic storytelling to drive success even in tough times. Santi takes us through his journey—from Argentina’s vibrant advertising scene to leading brand initiatives at global giants like Google and Samsung. He also sheds light on how brands can thrive in a decentralized market and how LinkedIn is evolving into a dynamic hub for continuous career growth. Join us as we discuss:Investing in brand consistency during downturns drives faster recovery and stronger positioning in upturns.Strong brand perception in B2B enhances client engagement, reduces churn, and improves sales efficiency.Decentralizing through employee advocacy and authentic content builds genuine connections with audiences.

    ٥٤ من الدقائق
  2. Ep. 51 Elie Ayrouth of Foodbeast

    ١٢ جمادى الأولى

    Ep. 51 Elie Ayrouth of Foodbeast

    Social media is flooded with short-lived food trends and recipes, but a few brands know how to keep their edge. In this episode, Elie Ayrouth, the brains behind Foodbeast, dishes out a spread of insights, breaking down how Foodbeast reels in over 100 million people each month. He also gives us a sneak peek into his plans for expanding into consumer packaged goods and why live events are a game-changer for building a tight-knit community. Join us as we discuss: The invaluable impact of in-person events, in building a unique, engaged community that online interactions simply can't replicate.How Foodbeast maintains agility and innovation without losing focus on what already works.Why authentic human storytelling is so important and how it can forge deeper connections with the audience, helping you stand out.

    ٤٧ من الدقائق
  3. Ep. 50 Tamara Austring with Zapier

    ٥ جمادى الأولى

    Ep. 50 Tamara Austring with Zapier

    Routine processes can stifle innovation and allow competitors to pull ahead. How can companies stay agile to deliver fresh, impactful work? In this episode, we explore design operations with Tamara Austring, Senior Design Producer at Zapier's Brand Studio. As a leader in the design space, Tamara explores how adaptable, people-centered processes are the key to keeping creative teams nimble, efficient, and ready to innovate at every turn. She shares the high-stakes strategies behind continuous evaluation, the power of retrospectives, and why celebrating both wins and failures is essential for creative growth. In this episode, we discuss: Why static workflows are the enemy of innovation, and how to evolve them to stay competitive.The balance between leveraging AI for efficiency and maintaining the human intuition that makes your brand unforgettable.How creating a culture of trust, transparency, and challenge fuels creative teams to outperform—and what it means for the future of marketing.

    ٤١ من الدقائق
  4. Ep. 49 Chris Ollier of Bonterra

    ٢٨ ربيع الآخر

    Ep. 49 Chris Ollier of Bonterra

    When your customers don’t speak tech, how do you help them choose wisely—and trust you along the way? In this episode, we welcome Chris Ollier, Senior Director of Demand Generation at Bonterra, to tackle the challenges of brand and digital strategy in the nonprofit sector. With a wealth of experience ranging from Fortune 100 companies like Verizon and the NFL to independent projects, Chris shares his journey through diverse roles in creative design and tech startups. He discusses Bonterra's mission to drive social good through innovative software solutions for nonprofits and explores the complexities of maintaining brand authenticity amidst corporate transitions. We also cover:The significant impact of brand consistency on performance metrics like market share and brand valuation.How valuable AI is in enhancing creative processes and the necessity for expert guidance and validation.Bonterra's approach to brand building, focusing on straightforward design, genuine customer connections, and alignment with social good initiatives.

    ٥٢ من الدقائق
  5. Ep. 48 Stephanie Paturzo Swingle of Instacart

    ٢١ ربيع الآخر

    Ep. 48 Stephanie Paturzo Swingle of Instacart

    In this episode we host Stephanie Paturzo Swingle, B2B Marketing leader at Instacart.  We uncover how she’s using innovative strategies—like AI-powered smart carts and dynamic co-marketing campaigns—to transform Instacart’s partnerships with CPG and retail brands, all in the name of (and informed by) the ambitious company vision of powering every grocery transaction.  We discuss the power of brand, the role of content marketing in brand-building, and what it’s like to have a multi-sided brand and marketplace like Instacart. And, we take a look into how Stephanie strikes the balance between creativity and practicality. Join us as we discuss: How Instacart nurtures a healthy and inspiring creative environment where no idea is too outlandish. What it takes to appeal to emotion in a B2B marketing capacity. The crucial role storytelling plays in driving consumer engagement and boosting sales.And much more.

    ٣٤ من الدقائق
  6. Ep. 47 Kira Klaas of Later

    ١٤ ربيع الآخر

    Ep. 47 Kira Klaas of Later

    Great companies don’t just sell products—they leverage their brand to create connections that resonate.  In this episode, we’re thrilled to welcome Kira Klaas, VP of Corporate Marketing at Later, to share her expert insights on how to make those connections truly count. Kira walks us through her strategic approach to aligning content with audience interests, the pivotal role a full-time copywriter plays in creating cohesive messaging, and how embracing diverse perspectives can help leaders overcome personal biases. Join us as we discuss: How to align your content with audience interests—authentic connections beat fleeting trends every time! Kira’s concept of Brand Market FitHow to create seamless customer experiences at every touchpoint through design.If you want to dive deeper:  Subscribe to Kira's Substack, On Brand for ongoing expert advice on building a compelling brand narrative.Explore her course, Brand for Growth-Stage Leaders, to learn how to elevate your brand strategy as your company scales.

    ٤٣ من الدقائق
  7. Ep. 46 Travis Keith of JP Morgan

    ٧ ربيع الآخر

    Ep. 46 Travis Keith of JP Morgan

    “Sales enablement is the bridge between marketing and closing deals." For this episode of Best Story Wins, we’re joined by  Travis Keith, VP of Strategic Client Content at JP Morgan, to explore the essential balance between sales and marketing integration. Travis shares a fresh perspective on uniting sales and marketing through authentic, help-first strategies.  Tune in to hear Travis’ insights on the evolving role of social media in shaping purchasing decisions and how aligning sales and marketing can foster a more cohesive approach, driving meaningful business results. We also breakdown:  The importance of integrating marketing and sales to ensure teams have the right messaging and assets, bridging historical gaps.How regular leadership meetings align campaigns and foster teamwork, driving scalable content programs.Strategies for rethinking workflows and improving resource management to enhance efficiency for large sales teams.

    ٣٦ من الدقائق
  8. Ep. 45 Alan Roll of Airtable

    ٣٠ ربيع الأول

    Ep. 45 Alan Roll of Airtable

    The world of content is constantly changing, and only the best marketers can adapt to these evolving trends.  In today’s episode, we’re joined by Alan Roll, Head of Brand Creative at Airtable. Alan’s journey from crafting narratives to leading innovation at Airtable is nothing short of inspiring. In a fast-paced market, he drives brand strategy through experiential content while leading a small but fiercely creative team. Alan reveals how Airtable has evolved in customer perception, gained a competitive edge in collaboration and operations, and shares real-world examples of its impact—along with how customer feedback continually shapes their messaging.We also discuss:How a lean, multifunctional team structure can drive collaboration and deliver impactful content The AI benefits for productivity and accuracy, but the value of human creativity is irreplaceableHow shifting to a holistic brand approach can create a cohesive brand experience

    ٤٢ من الدقائق
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Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential. Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level. Welcome to Best Story Wins!

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