Beth Kirsch - VP Marketing and Growth - Pipedrive - Lead Gen, B2B and International Affiliate Marketing Profitable Performance Marketing

Being in this affiliate marketing industry for as long as I have has afforded me the luxury of meeting some pretty incredible people and building a relationship with them that spans decades. And our guest today is just one of those. Long time friend, long time digital marketing veteran, Beth Kirsch, joins me on the podcast today. Beth is a legend in our space and has been running affiliate channels and all other digital marketing campaigns for over two decades. She has been so ubiquitous in the space that I have referred to her as the “Michael Jordan of Lead Gen Affiliate Marketing”. Her career has expanded so much beyond that now that now nickname does her justice.
Beth is currently the VP of Marketing for Pipedrive, a global sales CRM SAS company.
Today we talk all things B2B affiliate marketing and Lead Gen affiliate marketing. Beth and I talk about career, covid, travel and more. But we really dive into the following areas:
Business to Business affiliate marketing
Lead Gen affiliate marketing
Choosing the right technology partner for your affiliate program
The difference between subscription and B2B marketing
The need for different technology for B2B than retail affiliate marketing
The importance of aligning your affiliate compensation and payouts with your business model
How vital true partnership is to affiliate marketing success
And much much more.
If you’d like to learn more about becoming an affiliate at Pipedrive, please email affiliatehelp@pipedrive.com. And follow Beth on Linkedin.
Oh, and pipedrive is hiring! https://www.pipedrive.com/en/jobs