5 episodes

Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.

Better Advertising with BetterAMS Destaney Wishon & Justin Nuckols

    • Business
    • 5.0 • 5 Ratings

Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.

    Scaling Your Brand with API & Amazon Marketing Stream with Dustin Wassner

    Scaling Your Brand with API & Amazon Marketing Stream with Dustin Wassner

    #005 - Talking with our BetterAMS technical genius, Dustin Wassner, on the Amazon API and its ability to scale advertising tasks such budget adjustments, rules-based bidding, keyword recommendations, & more. Dustin shares thoughts on where Amazon PPC could be headed as Amazon Marketing Stream now offers real-time data that provides insights on conversion rates and CPC's that we never had previously. If you're looking to bring tech to your brand and business, Dustin is the man to talk to!

    Dustin Wassner - LinkedIn
    Amazon API Toolkit
    Amazon Marketing Stream 

    • 26 min
    Launching New ASINs & Ranking Your Product

    Launching New ASINs & Ranking Your Product

    #004 - We're sharing the fundamental advertising campaigns we recommend setting up when you are launching new products & ASINs on Amazon. Improving your click-through rate when you don't have reviews can be tricky and hurt your organic and paid performance. We'll offer simple tips to use at launch that are shown to improve click-through rate and competitiveness in the search results on launch day.

    Amazon Sponsored Ad Policies & Custom Headline Copy Guidelines

    • 15 min
    Amazon DSP with Adam Mellott - Targeting Differences From Sponsored Display

    Amazon DSP with Adam Mellott - Targeting Differences From Sponsored Display

    #003 - Listen in as Adam Mellott of the BetterAMS team joins to share his expertise in Amazon DSP. We'll cover the similarities that Sponsored Display and DSP have in common, but more importantly, the more-precise targeting capabilities that make the DSP platform so much more powerful. We show how utilizing DSP with small differences can save tons of wasted spend both for brands that have one-time customers or customers that repeat purchases.

    Follow Adam on LinkedIn here

    • 18 min
    2022 Prime Day - Lost Clicks Are Not Lost Customers

    2022 Prime Day - Lost Clicks Are Not Lost Customers

    #002 - Today we dive into Prime Day performances and the tactics we saw sellers use to maximize sales on one of the biggest traffic days of the year . Highlighting the ad types we as an agency saw dominate in gaining new-to-brand customers, how drastically CPC's increased, & even how sellers are continuing to maximize the traffic they earned on Prime Day late into Fall. We also offer recommendations on PPC strategies you can build out today that are critical in earning all the ad placements you need to have on days like Prime Day.

    Download our free Prime Day Checklist here

    • 17 min
    Welcome to Better Advertising with BetterAMS

    Welcome to Better Advertising with BetterAMS

    #001 - Better Advertising with BetterAMS is a podcast for Amazon sellers & the e-commerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.

    https://betterams.com/

    • 6 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

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