The Better Experiences Podcast is for those who believe the experiences we design can create a better world. The podcast will feature a diverse group of great thinkers and doers who approach their work with openness, bravery, and profound intention - leading their organizations to improve the experiences they deliver to the people they serve. Amy Heymans, Co-Founder and Chief Experience Officer of Mad*Pow will host intimate conversations with inspiring individuals from across the fields of design, experience, strategy, innovation and transformation. Discussions will cover the challenges and opportunities we face in shaping the products, services, systems and cultures we design to be both good for people and good for business.
Better Experiences 009: What Money Can’t Buy – How Mastercard Masters Emotional Marketing
As technological innovation has continually evolved in the last several decades, marketing has had to change along with it. Almost everything about how marketing is done today, including the notion of a brand itself, needs complete re-imagination. Raja Rajamannar is a master of this transformative work, most notably in his current role as Chief Marketing Officer and President of Healthcare at Mastercard, where he oversees the creation, development, and successful scaling of Mastercard’s healthcare business across multiple regions. Raja shares the forward-thinking ways all companies must reinvent their entire marketing landscape to win the mindshare, business, and loyalty of consumers worldwide.
Better Experiences 008: Life-Care, Not Just Health-Care
Antonio Melo brings his personal passion for social justice as a 1st generation American from Columbia to Humana’s Digital Experience Center, where he leads the charge to educate and advocate for Black and Latinx access to healthcare. As an ally for equality and justice, Antonio is empowering Humana to push the conversation from performative to actionable outcomes. Humana leads the charge as a brave company invested in uplifting disenfranchised communities to make informed decisions about their own health and wellbeing.
Better Experiences 007: Designing for Justice
Design justice harnesses universalist design principles and practices to uplift intersectionally disadvantaged and multiply-burdened groups. Design justice is fundamentally about the power struggle within the design process - Who has it, what they do with it, and how it affects those without it. We must acknowledge that designers tend to unconsciously default to imagining users whose experiences are similar to their own. This becomes inherently problematic due to the current breakdown of the tech industry, which is largely cis - gendered, white, heterosexual, able - bodied, college - educated, literate and with access to high - speed internet and smartphones.
Better Experiences 006: Responsible Financial Wellness with Richard Bynum
We cannot afford to leave communities behind, and Richard Bynum Chief Corporate Responsibility Officer for The PNC Financial Services Group is taking steps to uplift their internal and external communities, recognizing their responsibility to A.C.T: Build Acumen around the things you do not know, Challenge the norm, and seek Transparency throughout the learning process. By investing in grassroots community development, education, and financial wellness, PNC is changing the game when it comes to economic empowerment.
Better Experiences 005: The State of Health with Dr. Sanjay Gupta
Dr. Sanjay Gupta, the multiple Emmy® award winning Chief Medical Correspondent for CNN, joined us at our annual Health Experience Design Conference this past April 2021 for an exploration of health & wellness, with Mad*Pow Founder and CXO, Amy Heymans (and host of this podcast!). Amy & Dr. Gupta discussed the primary lessons learned from COVID-19 and how they might shape our future in positive ways. Dr. Gupta also shared his perspective on how stress affects our health, how we keep our brains sharp, how a sense of community and relatedness is essential to our health, what his vision for a system that yields health looks like and what innovators and designers in health can do to improve health experiences.
Better Experiences 004: Empowering Design Leadership with Janaki Kumar
This episode of Better Experiences features Janaki Kumar, Head of Design for JPMorgan Chase & Co. Janaki is a thought-leader in design-led innovation. She is committed to delivering award-winning products and services that help businesses transform the way they work. In this episode Janaki and Amy discuss as design leaders, you must step back and let your team make design decisions that you might not make yourself - the best way to contribute to the success of your team is to step back and let them find their own creativity. The foundation of every high performing team is to have psychological safety – to enable your team to shine! Mindset transformation and change management is difficult at the organizational, team, and individual level. Empathize with people that are nervous about innovative changes – you have to bring them along.