A podcast with thoughts, tips, musings, and a bottom up approach for improving performance by Agencies and Marketers. One issue at a time.
15 Tips to Strengthen Account Management-Part 3
The third and final episode of this podcast focused on strengthening the Account Management function through simple, yet powerful actions.
15 Tips to Strengthen Account Management - Part Two
The second of a three part podcast in how to improve Account Management. Tips, insights and musings gleaned from a three decade career.
15 Tips to strengthen Account Management-Part One
Account Management is an overlooked yet vital part of the success of an Agency. It is hard and must be learned on the job. This podcast provides tips and insights gleaned, not in a classroom, but over a 30 year career.
The 8 P’s of Advertising
Just as Marketing has its 4 P’s that lead to success, so does Advertising. Here are 8 things that Agencies need to do to pull out of the funk and start growing again.
Fifteen Tips to turbocharge Idea Generation-Part Three
The third and final episode. The five most important tips for success in Idea Generation.
Fifteen Tips to Turbocharge Idea Generation-Part Two
The second of a three part episode on easy to use, powerful techniques to get to better ideas.