Bettina Huang on Building a Team, Diversity, and Future Growth Grit By Design

This week, Corinne Acampora goes one-on-one with Bettina Huang, GM and Head of Platform, a leading e-commerce site that brings art-world expertise to a new generation of collectors and art enthusiasts. With a focus on accessibility, diversity and inclusivity, Bettina has established both a work environment and a collecting resource that strives to break down art world barriers historically built on elitism, exclusivity, and opacity. In contrast, Bettina's vision for Platform is to create a space where art enthusiasts can easily discover a diverse offering of art and artists that speaks to their individual aesthetic, lifestyle, and personal interests -- without any prior art world expertise required. In this engaging conversation, Bettina reveals how she initially pitched her concept to leading gallerist David Zwirner, how she laid the groundwork to build the company's infrastructure, and her plans for future company growth.