Betting Big on Retail, Live TV, and (maybe) the Metaverse with Chase Fisher, CEO & Founder of Blenders Eyewear

When you Google Chase Fisher, the CEO & Founder of Blenders Eyewear, you’ll see headlines touting a guy who turned a $2,000 loan into a $90 million dollar ecommerce brand. But Chase’s story goes way beyond those headlines. In my opinion, his thinking around ad strategies, supply chain, partial acquisitions, and more is more interesting and valuable to anyone who is looking for more than just a feel-good story. Chase got into all of those topics on this episode of Up Next in Commerce, and he took us behind the scenes of his supposed Cinderella story to tell us that it was much harder than it looked. Plus, we even touched on whether we’ll be seeing some Blenders glasses in the metaverse any time soon. Enjoy the episode!

Main Takeaways:

• You Only Fail When You Stop
• Throughout the life of a business, there will be hard and humbling moments and the thought of quitting will run through your mind. But you only fail when you stop trying. If you keep moving forward and pushing toward your goal, you will find your way, even if it’s not what you expect it to be.
• Why Should DTC Brands Go Into Retail?
• According to Chase, “When you're are an online brand, you need a living and breathing footprint. And so, I believe retail is going to be the next huge wave and I'm really excited about that.”
• Should You Make a Big Bet on TV?
• In short, the answer is probably yes. With ad performance, social platforms like Facebook diminishing, and as digital channels get more crowded, it’s becoming harder to win consistently. On TV, you can have bigger returns, but you have to be willing to plan, produce, and invest for the long-term if you go the TV route.

For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.

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For a full transcript of this interview, click here.