52 min
Beyond Meatballs and Marketing Food & Beverage Talk by Morgan & Westfield
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- Business
Branding sells products and companies. Adam Michaels, CEO of MamaMancini’s, discusses brand loyalty, the multi-sensory eating experience, the influence of different cultures on the F&B industry, how the five senses can be harnessed when marketing a product, the impact of Covid-19 on the industry, and changes in consumer preferences and shopping experiences. Adam also goes beyond MamaManicini’s to discuss his experience making acquisitions in the F&B industry and his three criteria when looking to acquire a company.
View the complete show notes for this episode.
Learn More:
Morgan & Westfield – Food and Beverage Morgan & Westfield – Food Industry Statistics and M&A Additional Resources:
Download a free pdf copy of The Art of The Exit: The Complete Guide to Selling Your Business. Purchase your copy now of A Beginner’s Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal | Acquired Planning to sell your business? Schedule a free consultation today. To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield. Listen to Other Episodes:
Behind the Scenes of a Shark Tank Success Saving the Planet One Plant-Based Food Company at A Time Evolution and Growth Potential in the Craft Brewing Industry
Branding sells products and companies. Adam Michaels, CEO of MamaMancini’s, discusses brand loyalty, the multi-sensory eating experience, the influence of different cultures on the F&B industry, how the five senses can be harnessed when marketing a product, the impact of Covid-19 on the industry, and changes in consumer preferences and shopping experiences. Adam also goes beyond MamaManicini’s to discuss his experience making acquisitions in the F&B industry and his three criteria when looking to acquire a company.
View the complete show notes for this episode.
Learn More:
Morgan & Westfield – Food and Beverage Morgan & Westfield – Food Industry Statistics and M&A Additional Resources:
Download a free pdf copy of The Art of The Exit: The Complete Guide to Selling Your Business. Purchase your copy now of A Beginner’s Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal | Acquired Planning to sell your business? Schedule a free consultation today. To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield. Listen to Other Episodes:
Behind the Scenes of a Shark Tank Success Saving the Planet One Plant-Based Food Company at A Time Evolution and Growth Potential in the Craft Brewing Industry
52 min