22 episodes

Brookline Public Relations is a team of uniquely talented PR professionals who pride themselves on being #BPRDifferent. With this theme prominent in everything they do, the Beyond PR podcast, hosted by Brookline's Principal and Founder Shauna MacDonald, showcases candid and different conversations with some of Canada’s most notable and game-changing professionals—from the boardroom to their family life and how they personally succeed.

Beyond PR Brookline Public Relations

    • Business

Brookline Public Relations is a team of uniquely talented PR professionals who pride themselves on being #BPRDifferent. With this theme prominent in everything they do, the Beyond PR podcast, hosted by Brookline's Principal and Founder Shauna MacDonald, showcases candid and different conversations with some of Canada’s most notable and game-changing professionals—from the boardroom to their family life and how they personally succeed.

    Trent Fequet

    Trent Fequet

    After a brief hiatus over the summer, the Beyond PR podcast returns to wrap up Season 2 with a spectacular guest, Trent Fequet. Trent is the Founder and CEO of Steel River Group, an Indigenous owned diversified management and construction consortium that works with Indigenous Nations and groups to seek out and realize development opportunities with industry partners. Trent joined the podcast this month ahead of the inaugural National Day for Truth and Reconciliation to speak to what Canadians can do in allyship with Indigenous Nations and Groups, the great work that Steel River Group has been doing across the country, where the company is headed in the next 5 to 10 years, and so much more. With such a timely topic being discussed, you certainly don’t want to miss this episode!

    • 23 min
    Dr. Kristina Zakhary

    Dr. Kristina Zakhary

    This month’s episode of Beyond PR sees Dr. Kristina Zakhary, owner of the Zakhary Clinic in Calgary and a practicing Otolaryngology-Head and Neck Surgeon, join Shauna to chat about her journey in medicine and motherhood, and how she became the renowned facial surgeon that she is today. Dr. Zakhary walks Shauna through her medical career, including her young start to medical school at just 17 years old! Dr. Zakhary also opens up about her pursuit of a healthy work-life balance, her experience working through the pandemic, as well as her personal health journey after being diagnosed with breast cancer in 2018. Plus, what are the hottest trends in facial cosmetics right now? Tune in to this month’s episode to hear all of this and more – it’s an episode you surely don’t want to miss!

    • 32 min
    Chris Simair

    Chris Simair

    This month’s episode of Beyond PR sees the Co-Founder and former CEO of SkipTheDishes, and current Managing Director of Harvest Builders, Chris Simair join Shauna for a great discussion on his journey from growing up watching Street Cents on CBC to becoming one of Canada’s top young entrepreneurs. From small-town Saskatchewan, Chris tells his story as an entrepreneur with proud prairie roots and a vision to better serve Canadians across the country through innovative businesses and technology products. Chris discusses the exciting work going on with Harvest Builders, his time with SkipTheDishes, the growth of the tech sector in Calgary, and so much more. Tune in to hear from Chris and learn more about this great Canadian entrepreneur!

    • 18 min
    Pivoting During the Pandemic - Panel Replay with WestJet, Princess Cruises and Oilers Entertainment Group

    Pivoting During the Pandemic - Panel Replay with WestJet, Princess Cruises and Oilers Entertainment Group

    The COVID-19 pandemic was a crisis that none of us quite anticipated in our 2020 plans. To reflect on what may be one of the most disruptive years in recent history, Brookline PR hosted its first ever virtual panel event – Pivoting During the Pandemic – to gain insight into how some of North America’s most prominent brands navigated through an event that changed everything. Shauna invited Richard Bartrem, Chief of Staff and VP of Communications at WestJet, Negin Kamali, Director of Public Relations at Princess Cruises and Tim Shipton, SVP of Communications and Government Relations at Oilers Entertainment Group (OEG) to share valuable strategies and key learnings from their experience throughout the pandemic. From putting your employees first to activating a 24/7 social media customer care team, this episode is full of expert tactics for professionals to consider across all industries. Tune in and take notes!

    Want to hear more? Watch the entire panel replay at https://www.brooklinepr.com/news/panel-replay-inside-brooklines-first-ever-virtual-panel-pivoting-during-the-pandemic/

    • 38 min
    Jennifer Carlson

    Jennifer Carlson

    On this month’s episode of Beyond PR, Shauna reconnects with former high school classmate turned entrepreneur extraordinaire – Jennifer Carlson, CEO of Calgary-based food company Baby Gourmet. From the Calgary Farmer’s Market to global expansion, Jen tells the story behind Canada’s leading baby food manufacturer and first pouch company in Canada, Baby Gourmet, and how she was able to successfully build her brand. Recently acquired by Switzerland-based international infant food giant Hero Group, Jen describes her rollercoaster ride journey as a businesswoman and offers advice for aspiring young entrepreneurs. Never losing sight of her vision, Jen demonstrates the true meaning of manifestation and talks about the importance of visualization when it comes to reaching your goals. For all this and more, tune in!

    • 28 min
    Emma May

    Emma May

    To kick off the new year in style, this month’s guest is the founder of womenswear label SophieGrace – the chic Emma May. Emma is an entrepreneur, activist, real estate business leader and former lawyer and political staffer under Premier Jim Prentice – there’s not much she can’t do. Shauna sits down with Emma to discuss her unique entrepreneurial journey from corporate law to building her own fashion brand, as well as how she continues to uphold her civic duty despite exiting the world of politics. From divulging her thoughts on Kamala Harris’ controversial Vogue cover to how her brand continues to be a success despite the pandemic, this episode is full of insights into the mind of a serial entrepreneur – tune in!

    • 34 min

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