Beyond Profit Podcast Association of National Advertisers

Mita Mallick, head of inclusion, equity, and impact at the technology company Carta, is a big believer in the power of many. Specifically, bringing leaders together with different cultural backgrounds and different points of view and life experiences. It’s the surest way, she says, for an organization to authentically and purposefully serve customers and communities. If only it were so easy... Transforming a workplace to improve inclusivity at every level can be a challenging endeavor, but it’s one that the most purposeful companies have made a priority. And it’s helping them build a culture where employees can thrive. In her new book Reimagine Inclusion, Meeta debunks 13 myths that hold companies back from transforming their workplaces. Through powerful storytelling, she offers practical and effective strategies for building more inclusive, empathetic, and resilient organizations, and explains the ripple effect that can have on systems, processes, and policies.In this episode of Beyond Profit, Mita joins host Ken Beaulieu to discuss key learnings fro her book, why unconscious bias holds companies back, the rise in DEI backlash, and more.

A survey last year by The Conference Board found that nearly half of large U.S. companies polled have experienced backlash from their environmental, social, and governance policies and activities, and 61 percent said they expect it to persist or intensify over the next two years.That has led some businesses to pause or even abandon their purposeful marketing and advertising, despite the fact that most U.S. consumers want brands to weigh in on issues they care deeply about. This cycle of “purpose paralysis” is not only noticed by consumers and other company stakeholders, but it can also harm a business that markets itself as purpose-led, according to the global purpose consultancy Revolt.However, it need not be that way, especially when it comes to more polarizing purpose-related issues, such as climate change and LGBTQ+ equality. Research from Revolt found that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference. For example, centrist language like “securing a safe climate for your family’s future” is viewed much more favorably by consumers than the progressive frame of “fighting for climate justice for all.”In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose (http://www.ana.net/brandpurpose), Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company’s purpose research in more detail.

Over the past several years, the rates of depression, anxiety, and other behavioral health issues among today’s youth, including children as young as three, have been steadily increasing. And for parents trying to navigate these emotional waters, it can be a choppy means to an end.To help kids manage stress, anxiety, and other mental health issues, Allegheny Health Network, an integrated healthcare delivery system serving the greater Western Pennsylvania region, created Cai & Kate. This imaginative video series, available on YouTube and Instagram, focuses on the well-being of children ages three to six years old. Featuring Cai, a chameleon puppet whose color changes depending on his emotions, and Kate, Cai’s human friend who provides commentary on the various emotions portrayed in the show, the program aims to expand the ability of kids to identify and talk about emotions. Produced by Chill Project Productions, an initiative of the Allegheny Health Network Chill Project, Cai & Kate is offered through the organization’s Psychiatry & Behavioral Health Institute.In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the show at length with William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the agency Mower. 

For more than 25 years, the pathway of healing and hope for women survivors of trafficking, prostitution, and addiction has commenced at Thistle Farms. The national nonprofit social enterprise, founded in 1997 by Becca Stevens, serves as a model for women’s recovery, with a network of 92 organizations ensuring access to safe housing, financial independence, and a lifelong community of support. Thistle Farms’ national network provides nearly 600 beds to women survivors, as well as tools, workshops, and conferences to support its recovery model. And its many global trade partners, spanning 21 countries, support 1,400 artisans through product sales and small business development.In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose (http://www.ana.net/brandpurpose), Becca Stevens joins host Ken Beaulieu to discuss the remarkable growth of Thistle Farms, how the organization drives its movement through fundraising, its legal and legislative advocacy, and why love is the most powerful force for change in the world.

Placing the patient at the center of care would seem like an apt purpose for any pharmacy but living it has proved difficult for the largest chains due to the shortage of pharmacists, worker burnout, backlogged prescriptions, prescription errors, fierce competition, and other industry challenges.Having seen enough, Larry Margolis worked to create a better, simpler pharmacy with proactive and personalized service at its core. Today, as founder and CEO of PersonalRX, Larry is changing the very nature of the pharmacy business through innovation and technology.PersonalRX patients work directly with a dedicated personal care coordinator to help manage refills and insurance billing and approvals, as well as to check for medication interactions. Patients also have 24/7 access to a pharmacist.In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Larry joins hosts Ken Beaulieu and Lana McGilvray, cochair of the ANA Brand Purpose Committee, to discuss the growth of PersonalRX and the power of purpose.

Branding expert Jay Mandel says marketing and life have a lot in common. The age-old rules don’t apply anymore, nor does the notion of following a granular path. To unlock authentic potential, he says, you must look beyond what’s inherently visible and break free from the expectations of others.It was that mindset that helped Jay find authenticity, purpose, and personal fulfillment, both in marketing and in life. And it’s a message that he willingly shares as a business owner, consultant, professor, and author, including in his new book Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding.For Jay, self-discovery is the first step toward establishing one’s brand, driving purpose initiatives, and creating movements. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Jay joins host Ken Beaulieu to discuss his own transformative journey, ways to find purpose in the workplace, how to design a purposeful roadmap for marketing, and more.