97 episodes

A podcast of the ANA Center for Brand Purpose, Beyond Profit serves up inspirational and insightful interviews with today’s foremost leaders in the purpose movement.

Hosted by Ken Beaulieu, head of the ANA Center for Brand Purpose, this podcast will help you learn about the power of purposeful marketing and why being a force for good and for growth can be a game-changer in a competitive marketplace.

Beyond Profit Podcast Association of National Advertisers

    • Business

A podcast of the ANA Center for Brand Purpose, Beyond Profit serves up inspirational and insightful interviews with today’s foremost leaders in the purpose movement.

Hosted by Ken Beaulieu, head of the ANA Center for Brand Purpose, this podcast will help you learn about the power of purposeful marketing and why being a force for good and for growth can be a game-changer in a competitive marketplace.

    How PersonalRX Is Reinventing the Pharmacy Business

    How PersonalRX Is Reinventing the Pharmacy Business

    Placing the patient at the center of care would seem like an apt purpose for any pharmacy but living it has proved difficult for the largest chains due to the shortage of pharmacists, worker burnout, backlogged prescriptions, prescription errors, fierce competition, and other industry challenges.Having seen enough, Larry Margolis worked to create a better, simpler pharmacy with proactive and personalized service at its core. Today, as founder and CEO of PersonalRX, Larry is changing the very nature of the pharmacy business through innovation and technology.PersonalRX patients work directly with a dedicated personal care coordinator to help manage refills and insurance billing and approvals, as well as to check for medication interactions. Patients also have 24/7 access to a pharmacist.In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Larry joins hosts Ken Beaulieu and Lana McGilvray, cochair of the ANA Brand Purpose Committee, to discuss the growth of PersonalRX and the power of purpose.

    • 24 min
    Finding Purpose in Life and in Marketing

    Finding Purpose in Life and in Marketing

    Branding expert Jay Mandel says marketing and life have a lot in common. The age-old rules don’t apply anymore, nor does the notion of following a granular path. To unlock authentic potential, he says, you must look beyond what’s inherently visible and break free from the expectations of others.It was that mindset that helped Jay find authenticity, purpose, and personal fulfillment, both in marketing and in life. And it’s a message that he willingly shares as a business owner, consultant, professor, and author, including in his new book Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding.For Jay, self-discovery is the first step toward establishing one’s brand, driving purpose initiatives, and creating movements. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Jay joins host Ken Beaulieu to discuss his own transformative journey, ways to find purpose in the workplace, how to design a purposeful roadmap for marketing, and more.

    • 34 min
    A Purposeful Approach to Legacy Building

    A Purposeful Approach to Legacy Building

    Building an enduring brand in a world that seeks overnight success and instant gratification is not for the faint of heart. It requires leaders with long-term ambitions who can stare down market disruptions, generational shifts, and other challenges. And in doing so, they are building their own modern legacies that they hope will stand the test of time. Mark Miller is at the forefront of legacy building with purpose at the core. As founder of The Legacy Lab, an award-winning research lab and strategic consultancy, he helps business leaders identify and define their career ambitions and write history. Miller has spent years exploring the minds and methods of legacy leaders across a wide range of industries, which are captured in his book Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, coauthored by Lucas Conley. A Washington Post bestseller, Legacy in the Making codifies the behaviors of brands that stay vibrant over time. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose (http://www.ana.net/brandpurpose), Miller, who also serves as chief strategy officer for the branding agency Team One, joins host Ken Beaulieu to discuss the key attributes of legacy builders, why having a long-term view is critical, why brands should focus on being unique, and much more.

    • 30 min
    Making History of the Black Experience

    Making History of the Black Experience

    The mission of BROWNBAYLOR, a creative strategy and marketing agency, is as purposeful as it is noble: To make history by curating experiences that matter.There may be no better example of this mission at play than “Hidden in Plain Site,” a virtual reality exploration of the Black experience throughout history in Richmond and Roanoke, Virginia. Produced by BROWNBAYLOR, Feedback, and Root VR, the project highlights important sites that don’t have monuments, that exist around corners and often under your feet. The goal is to change how residents and visitors alike see, experience, and understand the two cities.As founder and CEO of BrownBaylor, Dontrese Brown has long developed and delivered narratives that make history for clients, improve local communities, and serve youth. He believes strongly that history, however ugly, must be acknowledged, and that the stories of the past must be told to ensure a better future.In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Dontrese joins host Ken Beaulieu to discuss Hidden in Plain Site, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.

    • 38 min
    Crayola: An Original Purpose Brand

    Crayola: An Original Purpose Brand

    For more than 100 years, Crayola has inspired children to explore, play, pretend, and dream while helping parents and educators raise creatively alive kids. From its humble beginnings as a maker of affordable wax crayons, the Crayola brand has since grown its product portfolio to include art tools, crafting activities, and toys.In offering innovative ways to use color to create everything imaginable, Crayola has tapped into the hearts and minds of children in a meaningful way and reaffirmed what it means to be a purpose-driven brand.In this episode of Beyond Profit, recorded at the 2023 ANA Masters of Marketing Conference this past October, host Ken Beaulieu caught up with Vicky Lozano, EVP of marketing at Crayola, to learn more about the brand’s embrace of purpose, how it authentically connects with targeted audiences and drives marketing success, why she considers innovation a team sport, and more.

    • 20 min
    Defending Values with Conviction

    Defending Values with Conviction

    The core values that a company or brand stands for extend well beyond inspirational words on a wall. To customers, employees, and other stakeholders, values are meant to shape an organization’s culture, define its identity, and serve a higher purpose than any product or service.And in challenging times, having the courage to defend those values with conviction can give a business the credibility and momentum it needs to win favor with stakeholders and distance itself from competitors. Unfortunately, as we’ve seen, when brands come under fire, they often lose sight of their values, rendering them meaningless amid the excuse-making and backpedaling.In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Kelly O’Keefe, founding partner of Brand Federation, joins host Ken Beaulieu to discuss the importance of values, how to defend them, and the power they yield in great marketing. 

    • 31 min

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