Beyond Prompting: Why Context Engineering Is the Real Key to AI Performance

It’s not the prompt, it’s the ⁠context⁠. Behind every hallucination, misstep, or spiraling AI bill is a deeper problem: models drowning in irrelevant information. In this episode, we go inside real user stories, from the developer whose AI assistant forgot a critical deployment step, to the analyst who watched costs double overnight, showing how context overload sabotages accuracy and drives costs sky-high.

Then, we reveal how context engineering flips the script, turning messy inputs into lean, relevant, high-impact context that lets AI work smarter, not harder.