Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

Beyond Social Media
  • 4.4 (10)
  • MARKETING
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all the stories, tools, and statistics we discuss. The audio version will be posted along with the blog post. Follow the show on social: https://beyondsocialmediashow.com/connect Subscribe to the show's eNewsletter: https://beyondsocialmediashow.com/newsletter

  1. 06/13/2022

    Mathfluencers & Knitfluencers

    During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rates by ranking stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/379 Connect with the show on social media Subscribe to the weekly eNewsletter

    39 min

  2. 05/23/2022

    Domino's Stranger Pizza

    During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins GrubHub's costly lunch ShipGo's ridiculing commercial The most GenX tweet in the history of Twitter Podcast consumption stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/378 Connect with the show on social media Subscribe to the weekly eNewsletter

    44 min

  3. 05/08/2022

    Elon Musk & Twitter Circles

    During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as: How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politically-charged "freedom" cans Cannabis marketers stealing famous food brand packaging Video ads crashing news apps Instagram marketing statistics Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/377 Connect with the show on social media Subscribe to the weekly eNewsletter

    43 min

  4. 04/25/2022

    The Demise Of CNN Plus

    During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as: A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's Earth Day Doodle Jimmy John's gets high An NFT get-rich-quick scheme BeReal stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/376 Connect with the show on social media Subscribe to the weekly eNewsletter

    43 min

  5. 04/10/2022

    Pink Floyd Reforms For Ukraine & YouTube Reactions

    During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as: YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumption Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/375 Connect with the show on social media Subscribe to the weekly eNewsletter

    42 min

  6. 03/27/2022

    ๐Ÿ’ฉ Burger King's Poop Emoji Ice Cream

    During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as: Ukraine's NFT fundraiser The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people YouTube video essays Sting's new Hiring Chain music video for World Down Syndrome Day Google's sunsetting Universal Analytics A botched TikTok takedown attempt Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/374 Connect with the show on social media Subscribe to the weekly eNewsletter

    34 min

  7. 03/13/2022

    Dolly Parton + Metaverse = Dollyverse

    During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercials Twitter's new eCommerce shops How to claim credit for your work so your boss doesn't steal it The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda Russia's bankrolling of pro-Putin influencers Yet another PR pitch from hell Facebook's random banning of pages Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/373 Connect with the show on social media Subscribe to the weekly eNewsletter

    41 min

  8. 02/28/2022

    Crowdsourcing Ukraine War Intel

    During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as: The new Twitter Community features LinkedIn's new marketers' community group The growing base of Metaverse users; Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage Gaming Wikipedia's SCOTUS candidate bio pages YouTube's random, mistaken takedown notices Fake Instagram Ukraine war accounts Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/372 Connect with the show on social media Subscribe to the weekly eNewsletter

    33 min
See All (100)

4.4
out of 5
10 Ratings

About

This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all the stories, tools, and statistics we discuss. The audio version will be posted along with the blog post. Follow the show on social: https://beyondsocialmediashow.com/connect Subscribe to the show's eNewsletter: https://beyondsocialmediashow.com/newsletter

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