5 episodes

A chance to get into a real time discussion with opposing points of view on social media, marketing, and PR. It's not an echo chamber, it's a place to see if your position can make it through the throwdown.

Beyond Social Media Archive

    • Marketing

A chance to get into a real time discussion with opposing points of view on social media, marketing, and PR. It's not an echo chamber, it's a place to see if your position can make it through the throwdown.

    What's The Deal with Facebook?

    What's The Deal with Facebook?

    An open discussion about Facebook, its ads, its appeal to some marketers and not others, and its future.  I'll have an open mic. 

    • 29 min
    Facebook Changes - What They Mean For Business

    Facebook Changes - What They Mean For Business

    Open discussion about changes taking place on Facebook and how they will impact businesses.    The changes to Facebook being implemented this week will cause a ripple of disucssion and perhaps changes in the way a company or oganization should approach Facebook.  
    I'll be joined by Francine Hardaway, a long time researcher and strategist on business communications topics.  She authored this article on the Fast Company blog about Facebook's changes, What the New Facebook Changes Mean for Business 
    This is an open conversation led by Albert Maruggi host of the Marketing Edge podcast and business communications strategist.  All are welcome, that's the point join in.  

    • 44 min
    Should Patients Blog About Their Doctors?

    Should Patients Blog About Their Doctors?

    The issue of whether patients should blog about the details of their doctor visits is coming under some heat. While large parts of the healthcare industry advocates blogging and social media, another segment is raising issues about its impact on the medical profession, quality of innovation and privacy issues. Join us as we have two sides of this issue represented, to blog or not to blog - that's the question we'll put to them about medical patients

    • 44 min
    Social Media Throwdown - Personal Branding

    Social Media Throwdown - Personal Branding

    Is there such a thing as a personal brand or is it just a cottage industry in search of a market? Can you have a personal brand and be an employee? What's the difference (If Any) between personal brand and a person's reputation.

    Geoff Livingston, author of Now is Gone and Hajj Flemings author of The Brand YU Life will throw it down in this show hosted by Albert Maruggi. Social Media Throwdown gets to the heart of the issue with lively discussion outside of the echo chamber.

    Learn more on the Social Media Throwdown blog

    • 43 min
    Stump the 50 Year Old Marketing Guy

    Stump the 50 Year Old Marketing Guy

    Albert Maruggi, host of the Marketing Edge podcast and a senior fellow of the Society for New Communications Research will be fielding questions about PR, marketing and social media. He has more than 25 years in communications as a journalist, senior advisor to Members of Congress and presidential cabinet members, leading marketing teams for global technology companies in enterise applications. He has been president for the PR & social media firm Provident Partners since 2001. Join us for candid, lively, and informative conversation about how business and society communicate.

    • 19 min

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