9 episodes

Go beyond the boards and into the world of digital OOH advertising with Beyond The Boards, an illuminating podcast exploring the rapidly evolving DOOH industry.
Join your host, Patrick Brennan, as he gets inside perspectives from the visionaries, creatives, strategists, and analysts who are propelling DOOH forward. Learn about the latest technologies and creative approaches fueling captivating digital billboard and transit media campaigns. Gain valuable insights into measurement, planning, buying, and more from the experts driving momentum in this exciting space.
Whether you are an advertiser, agency professional, media owner, or just fascinated by the interplay between digital signage and human behavior, Beyond The Boards pulls back the curtain on the inner workings of DOOH. Tune in as we deliver an entertaining, educational look at the past, present, and future of a medium that’s impossible to ignore.
Produced & Edited by Patrick Brennan and Haley Birt

Beyond The Boards - A Digital Billboard Podcast Patrick Brennan

    • Business
    • 5.0 • 8 Ratings

Go beyond the boards and into the world of digital OOH advertising with Beyond The Boards, an illuminating podcast exploring the rapidly evolving DOOH industry.
Join your host, Patrick Brennan, as he gets inside perspectives from the visionaries, creatives, strategists, and analysts who are propelling DOOH forward. Learn about the latest technologies and creative approaches fueling captivating digital billboard and transit media campaigns. Gain valuable insights into measurement, planning, buying, and more from the experts driving momentum in this exciting space.
Whether you are an advertiser, agency professional, media owner, or just fascinated by the interplay between digital signage and human behavior, Beyond The Boards pulls back the curtain on the inner workings of DOOH. Tune in as we deliver an entertaining, educational look at the past, present, and future of a medium that’s impossible to ignore.
Produced & Edited by Patrick Brennan and Haley Birt

    Branding Buzz: High-Energy Brand Development Tips with Haley Birt

    Branding Buzz: High-Energy Brand Development Tips with Haley Birt

    How do you transform a business concept into a fully realized brand? In this episode of "Beyond The Boards," Haley Birt takes us through the essentials of branding, from initial concept to complete identity. Learn about the importance of understanding your target audience, developing a brand strategy, and maintaining brand consistency. Haley's insights will help you build a strong, authentic brand that connects with your customers.

    • 34 min
    The Fast Lane: Mark Porter’s Journey to Digital Billboard Prominence

    The Fast Lane: Mark Porter’s Journey to Digital Billboard Prominence

    Join us on this episode of "Beyond The Boards" as we dive into the inspiring story of Mark Porter, a standout dealer at N-Compass TV who has swiftly climbed the ranks to digital billboard success. Since joining in January, Mark has remarkably established a network of 50 screens, demonstrating the power of strategic thinking and innovation in the advertising world.
    In this episode, Mark shares the motivations behind his decision to join N-Compass TV and the initial goals that shaped his early days. Discover how he quickly reached the significant milestone of 50 screens and attracted a robust roster of advertisers, thanks to his effective strategies and understanding of market dynamics.
    Mark also opens up about the challenges he faced and the invaluable lessons learned along the way, providing a candid look at the realities of growing a digital advertising business. Looking ahead, he discusses his ambitious plans for expansion and offers targeted advice for new dealers embarking on their own journeys.
    Whether you're an aspiring entrepreneur, a current dealer, or just curious about the digital billboard industry, Mark's story is filled with practical insights and forward-thinking approaches that can help pave the way to your own success.
    Tune in to learn how you can drive your entrepreneurial spirit into the fast lane and leave a lasting mark in the digital marketing landscape.

    • 37 min
    Prospecting, Objections and Passion: Wisdom from the Legends Larry Salice and Jeff Dewey

    Prospecting, Objections and Passion: Wisdom from the Legends Larry Salice and Jeff Dewey

    This week on Beyond the Boards, we’re unlocking decades of sales wisdom from industry veterans Larry Salice and Jeff Dewey. With over 60 years of combined experience, these sales masters reveal hard-won lessons on everything from building client relationships to adapting to industry changes. Tune in as Larry and Jeff get real about prospecting techniques, overcoming objections, maintaining passion, and guiding the next generation of sales professionals. Whether you’re just starting out in sales or looking to reignite your drive, this candid conversation delivers actionable advice to thrive in the field. Join us for an eye-opening sales session with Larry and Jeff - this week on Beyond the Boards.

    • 39 min
    Dominating Digital Advertising: Omni-Channel Insights from Sean Givens

    Dominating Digital Advertising: Omni-Channel Insights from Sean Givens

    Helping clients stand out across an ever-evolving digital landscape is Sean Givens’ specialty. In this episode, N-Compass TV's Digital Marketing Director pulls back the curtain on their multi-channel approach to digital marketing services for clients. Sean explains how offerings like targeted display, social media advertising, streaming video domination and Search Engine Marketing (SEM) amplification allow N-Compass TV to expand client reach and visibility within dedicated niches. Gain valuable insider tips on capitalizing upon diverse digital channels. Sean also shares his vision for the ideal blend of offerings based upon clients’ business goals, target demographic, and budget. For any business seeking to bolster its presence across key digital and mobile touch points, this is an essential listen.

    • 21 min
    The Grind, Growth, and Grit Behind Success & Leadership with Quinn Varela

    The Grind, Growth, and Grit Behind Success & Leadership with Quinn Varela

    As Director of Client Services, Quinn Varela knows unrivaled success requires sweat and perseverance beyond the status quo. In this Beyond the Boards episode, Quinn pulls the curtain back on the unrelenting hustle that enabled her rise to agency leadership. She unpacks hard lessons learned forging partnerships, building teams, and creating agency inroads. Quinn defines that entrepreneurial grit and self-accountability that prompted her own metamorphosis from employee to decision maker and game changer. Is your ambition greater than your struggle? Quinn discusses quieting the inner ego, identifying true motivators, and embracing the personal evolution that must fuel advancement. Join us for a real conversation - this week on Beyond the Boards.

    • 39 min
    Faith and Fortitude: The Entrepreneurial Mindset with Ray Rodriguez

    Faith and Fortitude: The Entrepreneurial Mindset with Ray Rodriguez

    Dive into the entrepreneurial mindset with Ray Rodriguez as he shares timeless lessons on building meaningful relationships, persisting through hard work, and having faith during the startup journey. Ray reveals how he developed critical relationships through consistent networking and adding value. He discusses the grit required to push forward through inevitable challenges and self-doubt. Ray also opens up about the important role faith played in shaping his entrepreneurial path. Tune in for an insightful and transparent conversation about succeeding in business while staying true to your values. Ray’s story provides motivation and wisdom for founders in any stage of their journey.

    • 28 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

HollyHepburn ,

Podcast that serves its audience well :)

This podcast serves as both practical advice & inspiration for those of us in the industry. Keep up the good work Patrick & N-Compass TV!!!

jack ferris ,

Post More!

Love the insight of these successful dealers, can’t wait to start my journey!

Judtwhy ,

Dealer

Amazing! Really gives you a deep dive into the industry and had something useful to learn in each episode. I hope to continue tuning in and expanding my knowledge base!

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