11 episodes

Have you ever wondered what inspired your favorite influencer to pick up a camera or choose to share their life on social media? Are you searching for your own inspiration as a young entrepreneur or aspiring influencer but can’t seem to find your “big break?” Welcome to 'Beyond the Branding' where Public Relations and Social Media expert Victoria Sneden sits down with your favorite YouTube and Instagram influencers to answer your questions about finding inspiration to create amazing content, social media, entrepreneurship, work/life balance, and more! Send your questions to Victoria (@VictoriaSneden) using the hashtag #BeyondtheBranding on Twitter or email BeyondtheBranding@gmail.com for a chance to be featured.

Beyond the Branding- Interviews with Influencers Victoria Sneden- Public Relations and Social Media Expert

    • Business
    • 5.0, 8 Ratings

Have you ever wondered what inspired your favorite influencer to pick up a camera or choose to share their life on social media? Are you searching for your own inspiration as a young entrepreneur or aspiring influencer but can’t seem to find your “big break?” Welcome to 'Beyond the Branding' where Public Relations and Social Media expert Victoria Sneden sits down with your favorite YouTube and Instagram influencers to answer your questions about finding inspiration to create amazing content, social media, entrepreneurship, work/life balance, and more! Send your questions to Victoria (@VictoriaSneden) using the hashtag #BeyondtheBranding on Twitter or email BeyondtheBranding@gmail.com for a chance to be featured.

    Episode 10: How to Break the Internet & Grow Your Instagram Following with @NikkiFrenchMakeup #BEYONDTHEBRANDING

    Episode 10: How to Break the Internet & Grow Your Instagram Following with @NikkiFrenchMakeup #BEYONDTHEBRANDING

    Today, I bring you...An interview with the most beautiful person on Earth.
    I'm only slightly kidding here people. Listen, we all know that I call 'em like I see 'em and today's guest is as beautiful on the inside as she is on the outside!! Nikki French is that Instagram model that you see popping up EVERYWHERE in your feed. You know, the one that is constantly uploading gorgeous beauty content that has you questioning all of the makeup skills you've developed so far?
    That's Nikki!
    Today's conversation is all about how to crush it on the 'gram. Straight up, to the point. We dabble a little in the world of YouTube, but if you've been looking to take your 'gram game to the next level....look no further.
    Pull out your notebooks and take a seat, because Nikki doesn't hold back when it comes to sharing ALL of the juicy details about how she rose to Instagram fame and how she recommends others go about navigating the tricky platform for ultimate success.
    Let's get into it!!

    Episode 9: The Epic Rise of @SereinWu...The Influencer Who Does Everything! #BeyondtheBranding

    Episode 9: The Epic Rise of @SereinWu...The Influencer Who Does Everything! #BeyondtheBranding

    AND WE'RE BACK!!!
    I guarantee you that if you spend much time in the YouTube/ Instagram world, you've seen today's guest pop up all over the place. Between the constant stream of brand partnerships, podcasts, YouTube videos, Instagram content, blog posts, you name it that this girl churns out, I am forever amazed at how she manages to do literally ALL OF IT.
    Serein has been a close friend ever since my "baby" days of working in PR, in fact...She was one of the first influencers I ever worked with in a professional capacity! I'll never forget (and stop being thankful for) the time she showed up to my PR event in a literal torrential downpour a few years ago. Even though it was a literal hurricane outside, Serein showed up and with a huge smile on her face...ready to learn about the products I was repping!
    Serein Wu is a giant in the beauty community. She's well known and well respected, having worked with a range of brand partners (most notably? A role in Ipsy's recent Halloween video!!) in the industry. She and her photographer/ music buff husband don't know the meaning of the word "rest" or "relax," constantly hustling for the next big opportunity.
    I LOVED sitting her down and getting to chat about all things influencer strategy, and hearing what her plans are for the future. Grab a cup of coffee or glass of wine, this one is a doozy!

    Episode 8: It's all About the Micro! Microinfluencer Chat with @ChloayMay #BeyondtheBranding

    Episode 8: It's all About the Micro! Microinfluencer Chat with @ChloayMay #BeyondtheBranding

    We all know how much I love to talk about microinfluencers and how they're taking the world by storm, yes? Well, today's guest is no different! Chloe is a total force in the lifestyle/beauty YouTube vertical and has an awesome story behind how she found herself in front of the camera.
    Today's episode is all about hearing from "the little guy" so to speak, and how Chloe is able to totally crush the influencer game with off-the-charts engagement. She's got tons of great advice for influencers that are just starting out in the space, ranging from how to approach and talk to brands to landing #spon content.
    This is totally an episode you DON'T want to miss! Get your notebooks out because class is in session, and Chloe is here to school us on the art of the microinfluencer.
    If you enjoyed this episode PLEASE consider leaving me a 5 star review here on iTunes (https://itunes.apple.com/us/podcast/beyond-the-branding-interviews-with-influencers/id1275071792?mt=2)…and you can even leave me a snazzy little review! That’ll help others be able to find and enjoy this podcast too!!!
    Instagram: @ChloayMay (http://www.instagram.com/chloaymay)
    YouTube: Chloe May (http://www.youtube.com/user/chloaymay)

    Episode 7: Social Media Strategy & Instagram Branding with @StyledBySkylar #BeyondtheBranding

    Episode 7: Social Media Strategy & Instagram Branding with @StyledBySkylar #BeyondtheBranding

    (http://victoriasneden.com/wp-content/uploads/sites/3576/2017/10/Skylar-Allen-Image-Header.jpg)
    Have you ever stalked someone on Instagram for like, a really long time but have never actually met them in person? You know, where you are literally like the first person to like their new pictures and posts, and constantly find yourself watching their IG stories?
    Of course you have.
    We all have!!
    Well, that's how I actually MET the subject of today's interview (in a totally non-creepy way) and I was amped when she agreed to sit and chat about social strategy. I had been following her on IG after stumbling across her page during a late-night 'gram binge sesh and figured it was time to intro myself off of the Interwebs.
    Skylar has legit one of the prettiest Instagram feeds in the biz, but what I like about her is that she doesn't take herself TOOOOOOO seriously. Yes, she has a solid theme that you can totally see from a mile away but she also weaves her personality into each and every pic she uploads to the 'gram. It's really kind of a cool talent to have, ya know?
    Anyway, we chatted about all things Instagram algorithm and how important it is to take a break from social in order to appreciate the present.
    HIGHLY recommend you take a listen, she has tons of little strategy nuggets that she shared with us that trust...I'll be using when building this podcasts' IG hehe.
    If you enjoyed this episode PLEASE go and give me a 5 star review over on iTunes (https://itunes.apple.com/us/podcast/beyond-the-branding-interviews-with-influencers/id1275071792?mt=2)…and you can even leave me a snazzy little review! That’ll help others be able to find and enjoy this podcast too!!!
    Instagram: @StyledbySkylar (http://www.instagram.com/styledbyskylar)
    Blog: www.StyledbySkylar.com (http://www.styledbyskylar.com)

    Episode 6: The Hustle is REAL (& Real Glittery) with #GlittahQueen Julia Salvia! #BeyondtheBranding

    Episode 6: The Hustle is REAL (& Real Glittery) with #GlittahQueen Julia Salvia! #BeyondtheBranding

    Where’s the #GlittahFam at?! I feel mildly ridiculous saying that, but I have to tell you that Julia sparkles so much that the nickname is so 100% fitting! I’ve known Julia Salvia (you’ve def seen her beautiful face grace your ‘gram while scrolling lat...

    • 53 min
    Episode 5: Internet Nomad Lynette Cenee on Creating Art (Not Just Content) #BeyondtheBranding

    Episode 5: Internet Nomad Lynette Cenee on Creating Art (Not Just Content) #BeyondtheBranding

    Who’s excited for today’s episode? I know I am! I’ve been lucky to cross paths with some pretty rad people in my time as a PR girl, and Lynette is definitely up there as one of the coolest I’ve had a chance to chat with.

    • 50 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

David 5/7/08 ,

Amazing Interviews!

Loved listening to all of the different interviews! Such amazing questions with influencers as well.

Torimick ,

Episode 4: Social Strategy is Here NOW with David Pangilinan of @DavidisHereNow

Working in beauty & fashion PR myself, I am constantly amazed by how huge influencer marketing has become. I secretly always have a million questions for content creators that I never end up asking (because cmon... I want to seem cool, too). Beyond The Branding does such an incredible job covering everything. From talking about how different brands utilize influencers to how social media has changed even just in the last few years, there's so much to discuss and Victoria does it in such an authentic & hilarious way! By far my favorite professional podcast!

BEAUTIFUL MAINER ,

Must Hear Podcast

Want the real, been there done that, thoughtful and funny back story for those of you in the social media world of beauty?? Victoria's Beyond the Branding has access to the people who are really making it -- and she shares it all with us. The good, the bad and the ugly....it's all there for the taking. Tune in...it's worth your time.

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