Beyond The Hashtag Naturally Social

This episode dives into the dynamic world of staying motivated as an entrepreneur. Join Natalie in an insightful conversation with Mark Terrell, the founder of The Reluctant Leader Academy and the author of 'Motivated.' Mark's insights shed light on how motivations transform as you transition
through your career or business journey and how to pay attention to those motivations in order to be fulfilled.


Stay tuned to the end of the episode where Natalie and Mark discuss this week's social media fail, spotlighting the unexpected fallout from a promotion by New Zealand's Safety Warehouse, which unexpectedly escalated into a riot.



If you are interested in Marks Motivational Map, check it out here: https://www.thereluctantleader.academy/how-to-stay-energised-at-work


Social media fail:

https://www.stuff.co.nz/business/300402065/the-safety-warehouses-100k-fake-cash-drop-was-misleading-commerce-commission-says


Check out Mark on socials:

Linkedin: https://www.linkedin.com/in/markterrellmotivated/

Website: https://www.thereluctantleader.academy/

Instagram: https://www.instagram.com/motivatedbusinessclub/

Facebook: https://www.facebook.com/thereluctantldr/

 

Check us out on socials too:

⁠https://www.instagram.com/nlysocial/⁠

⁠https://www.tiktok.com/@nlysocial⁠

⁠https://www.facebook.com/NlySocial⁠

⁠https://www.linkedin.com/company/naturally-social/⁠

⁠https://www.naturallysocial.co.uk/⁠

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

She’s helped to grow the socials of an independent, female led business, Good Day Café, based in Bath, to 16.9 thousand followers. This was achieved by sharing behind-the-scenes content, creating skits, and engaging with customers online and front of house. Join us as host Natalie sits down with Billie, the brains and creativity behind
their social media growth to unpick what she’s doing to help grow this business so well.

Despite having no social media experience, just a very handy acting degree, tons of creativity and a huge passion to grow the business, Billie was tasked by her boss to take photos of their goodies in-store. Come Lockdown they had to get more creative in what they were posting. This involved more video content, highlighting what was going on behind the scenes plus some hilarious skits that help show off the personality of the staff working there. Over 3 years on and they are still smashing it online, with people coming specifically to their café after seeing their content on social media.

Billie shares what she believes has contributed to such huge growth and her top tips for doing so, controversially this doesn’t include hashtags! Her and Natalie also discuss the backfire that Burger King received after they posted what could be perceived as very sexist tweet. Could this have been tweeted in the hope to gain attention or was it just a Whopper of a social media fail.



Social media fail:

https://www.forbes.com/sites/suzannerowankelleher/2021/03/09/women-belong-in-the-kitchen-burger-kings-international-womens-day-tweet-goes-up-in-flames/

Check out Good Day Café on socials:

Website: https://gooddaycafe.co.uk/

TikTok: https://www.tiktok.com/@gooddaycafebath

Instagram: https://www.instagram.com/gooddaycafe/

 

Check us our on socials too:

⁠https://www.instagram.com/nlysocial/⁠

⁠https://www.tiktok.com/@nlysocial⁠

⁠https://www.facebook.com/NlySocial⁠

⁠https://www.linkedin.com/company/naturally-social/⁠

⁠https://www.naturallysocial.co.uk/⁠

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

 

 





 

From a way to curve boredom to a thriving business, join us in this episode as our host, Natalie, sits down with Alexandra, the mind behind the hugely popular Instagram and TikTok page, Bath Eats.

The growth of Baths Eats has been extraordinary, amassing an impressive 50k followers across social media accounts, and all down to Alexandra, now currently training to be a solicitor, while still passionately managing Bath Eats with her team of foodies. This sounds like a dream job for anyone who loves food!

Alexandra shares what has been key to the growth of Bath Eats and shares her winning social media formula. Be prepared to be inspired and most likely hungry as we learn about Alexandra's journey. Also make sure to stick around until the end, as Natalie and Alexandra discuss how TikToker, Tony Pileseno was fired from Sherwin Williams to now having his own paint line.



Social media fail:

https://www.buzzfeednews.com/article/tanyachen/college-student-behind-a-massively-popular-paint-mixing

Check out Alexandra on socials:

TikTok: https://www.tiktok.com/@bath.eats

Instagram: https://www.instagram.com/batheats/

 

Check us our on socials too:

⁠https://www.instagram.com/nlysocial/⁠

⁠https://www.tiktok.com/@nlysocial⁠

⁠https://www.facebook.com/NlySocial⁠

⁠https://www.linkedin.com/company/naturally-social/⁠

⁠https://www.naturallysocial.co.uk/⁠

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

 

 

Join us as we sit down with Ian McKee, Head of Communications at Good Energy, one of the UK's top renewable energy suppliers. In these times of soaring energy prices, Ian faces the challenging task of connecting with customers and convincing them to choose Good Energy. Discover how he builds and harnesses trust to drive sales and inspire positive change.

Good Energy's social media presence isn't without its hurdles, as it encounters its fair share of challenges with trolls and followers engaging in passionate debates on important topics Ian also shares his top tips when it comes to creating engaging content. Make sure to listen in to discover what they are and how you could use them to elevate your social media game.

Lastly, stay tuned until the end as we explore this week's social media fail and investigate why Starbucks' Race Together campaign was such a failure.

Social media fail:

https://www.eater.com/2015/6/18/8807849/why-starbucks-race-together-campaign-failed

 

Check out Ian on socials:

Linkedin: https://www.linkedin.com/in/imckee/

https://www.linkedin.com/in/imckee/

Website: https://www.goodenergy.co.uk/

Instagram: https://www.instagram.com/goodenergyuk/

 

Check us our on socials too:

⁠https://www.instagram.com/nlysocial/⁠

⁠https://www.tiktok.com/@nlysocial⁠

⁠https://www.facebook.com/NlySocial⁠

⁠https://www.linkedin.com/company/naturally-social/⁠

⁠https://www.naturallysocial.co.uk/⁠

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers
of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

A prominent figure who has faced her fair share of trolls online, listen in to today’s podcast as Helen Belcher OBE overcomes hate online whilst continuing to empower her local community and advocate for inclusivity, especially within the trans community. Hear Helen’s invaluable advice on authenticity in life and online, as well as her insights on navigating social media. Stay tuned for her take on the social media fail, as Helen mentions anything with ‘gate’ on the end often signals trouble. I wonder what Apple did to deserve the title 'Bendgate'



Social media fail:

https://www.zdnet.com/article/apple-knew-about-the-iphone-6-bendgate-problem/



Check out Helen on socials:

Linkedin: https://www.linkedin.com/in/helen-belcher-obe-2096371/

Twitter: https://twitter.com/HelenCBelcher

https://wiltshirelibdems.org.uk/en/contact/cllr-helen-belcher



Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Should we involve young people in decision-making? James, the development manager from “Off the Record”, does exactly that. They use the opinions and feedback of young people to help shape their charity and its operations, contributing to the creation of a supportive environment for young people’s mental health. Should we learn from their charity and follow their lead? Listen in as they discuss the social media fail posted by the Motor Neurone Disease Association on the success of the ice bucket challenge. Explore how it caused such a backlash from their audience and discover what you can do to learn from their mistakes.



Social media fail:
https://www.theguardian.com/voluntary-sector-network/2015/jul/27/the-backlash-over-charitys-awareness-campaign-made-us-rethink-our-work


Check out Off the Record:

https://www.offtherecord-banes.co.uk/

https://www.instagram.com/otrbanes/?hl=en

https://twitter.com/OTRbanes

https://www.facebook.com/OTRbathnes?paipv=0&eav=AfZSdv1DWjuC_igth5OmHBvx-ke11Xdl2nLbvs1c9lw1G5FQVrvpfE5y8avpOr-OvwM&_rdr

Want to be on the podcast? Email us at info@naturallysocial.co.uk



Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?