In the competitive business landscape, it's important to have a well-oiled marketing machine that drives profitability. As people rely heavily on emotions when making decisions, how can marketers connect with customers and clients?
In today's episode, Tommy talks with Guillaume Viallaneix, Founder and President of MedTech Momentum. Before founding MedTech Momentum, Guillaume worked for multi-national healthcare companies such as GE Medical and Cigna. His passion for marketing in the healthcare industry and his global business vision give him a real-world perspective and a practical approach that MedTech Momentum clients appreciate. Guillaume specializes in crafting and executing results-oriented marketing and branding strategies in the new economy driven by the power of the Internet and social media.
Guillaume talks with Tommy about his marketing career journey, the insights he gained from working in television advertising, and what led him to the founding of MedTech Momentum.
[01:35] - Guillaume’s experience growing up in Normandy.
[03:20] - What brought Guillaume to America.
[06:58] - Why Guillaume decided to remain in Florida.
[13:07] - Guillaume's marketing career journey.
[16:51] - How Guillaume got involved in the catalog business.
[20:17] - An insight Guillaume gained from working in TV advertising.
[26:05] - Why Guillaume built his company in America despite spending most of his career in Europe.
[32:07] - How Google has revolutionized marketing.
[39:04] - The difference between successful and unsuccessful people.
[41:25] - What led to the founding of MedTech Momentum.
[48:03] - Companies that MedTech Momentum supports.
[12:44] - "You don't need to be a pro to live your passion to the fullest. That passion transforms your life for the good." - Guillaume Viallaneix
[20:50] - "TV is very volatile, you can do great, and you can be horrible. But I also realized that the most important thing is that I understood the concept of emotional branding. That pushed 20 years later, leading to the creation of MedTech Momentum." - Guillaume Viallaneix
[37:38] - "You have to go through tribulations of successes and failures to understand how to minimize the failures and maximize the success." - Guillaume Viallaneix
[39:04] - "The difference between successful and unsuccessful people is not the number of failures, it's how you react to them. You learn something from them, you are better because of them, and you leverage them." - Guillaume Viallaneix
Guillaume Viallaneix on LinkedIn
Guillaume Viallaneix Email
FSU College of Business
Cigna Global Expat Health Insurance
Emotional Branding: The New Paradigm for Connecting Brand to People
What'd I Say by Ray Charles
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