Beyond The Story with Sebastian Rusk Sebastian Rusk

In episode 213 of Beyond The Story, Sebastian Rusk challenges listeners to rethink their approach to podcasting and how it can radically change their lives and business. He provides valuable insights on why starting a podcast can solve social media content problems and offers practical tips on equipment, marketing, and creating engaging content.


Join Sebastian as he shares his expertise and encourages listeners to step into a new version of themselves through the power of podcasting.


TIMESTAMPS
[00:02:24] Podcasting Can Change Lives.
[00:06:50] Overcoming Career Uncertainty.
[00:08:37] Personal Branding and Reputation.
[00:11:45] Discovering the Power of Podcasting.
[00:15:48] “Yes, You Can” Mindset.
[00:20:22] Choosing a Podcast Name.
[00:24:47] Podcast Cover Art Design.
[00:26:00] Travel-Friendly Podcast Microphone.
[00:30:38] Podcast Interview Challenges.
[00:31:41] Slow Down for Success.
[00:36:05] Podcast Content Repurposing Strategies.
[00:39:34] Bulk Recording for Sustainability.
[00:41:10] Launching a Podcast in 90 days.
[00:44:51] Launching a Podcast with VA Support.


In this episode, Sebastian Rusk stresses the importance of utilizing a podcast to generate a variety of micro-content pieces that can be shared across social media platforms. He points out that a single podcast episode can be repurposed into five to ten pieces of micro-content, including micro-videos, reel content, audiograms, and promo images.


Furthermore, Sebastian emphasizes the importance of strategic marketing tactics, such as appearing as a guest on other podcasts, sharing guest episodes, and running ads to promote micro-content. By implementing these strategies, podcasters can expand their reach, attract new listeners, and boost engagement on social media platforms. 


QUOTES
"Stuck is a choice and a mindset. Massive action solves a lot of that, it really does.""I feel most fulfilled when I see people step out of what they think is possible and into a completely different realm and go, wow, I didn't even know that was possible, that's what really gets me going.""You gotta go in there and change some colors and fonts around and whatnot, but it's not going to be better than getting a professional to actually do it where it looks clean, presentable, and attractive."


SOCIAL MEDIA LINKS


Sebastian Rusk
Instagram: https://www.instagram.com/beyondthestorypodcast/
Facebook: https://www.facebook.com/BeyondTheStoryPodcast/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/



WEBSITES


Beyond The Story Podcast: https://www.beyondthestorypodcast.com/


==========================


Need help launching your podcast?


Schedule a Free Podcast Strategy Call TODAY!


PodcastLaunchLabNow.com

In episode 212 of Beyond The Story, Sebastian Rusk interviews Rachel Miller, a successful entrepreneur and speaker. Rachel shares insights on leveraging AI tools to streamline marketing processes and the power of podcasting for SEO growth.


Join Sebastian Rusk and Rachel Miller for an insightful discussion on the power of podcasts and online visibility.


TIMESTAMPS
[00:01:31] The Power of Podcasting for SEO.
[00:05:55] Starting a Business with Little Resources.
[00:09:21] Lead Magnet Strategies.
[00:10:46] Different Motivations in Insurance Policies.
[00:14:05] Solving Real Problems for Customers.
[00:19:52] AI and Human Collaboration.
[00:22:01] Taking One Step Forward.


In this episode, Sebastian Rusk and Rachel Miller emphasize the importance of podcasting for enhancing SEO by mentioning that being a guest on podcasts or hosting a podcast can provide valuable incoming links to a website.


Furthermore, Sebastian and Rachel delve into how AI tools can significantly streamline the process of creating marketing funnels and content, allowing marketers to work more efficiently and effectively in reaching their target audience and achieving their marketing goals.


QUOTES
"The world is telling me women don't run big companies. It's true. They don't, but like, gosh, darn it. I am." - Rachel Miller"Create this problem, the solution to their problem, and then create a follow-up sequence. It's not enough to just have a list builder. You have to have a follow-up sequence and you have to connect all the dots together in order to have like a business." - Rachel Miller“This is where AI comes in and is extremely useful when it's a tool and we can buy some of our time back by being able to leverage it on here. You know, AI taking over the world, regardless of what the headlines have to say, is going to be completely necessary or useful.” - Sebastian Rusk


SOCIAL MEDIA LINKS


Sebastian Rusk
Instagram: https://www.instagram.com/beyondthestorypodcast/
Facebook: https://www.facebook.com/BeyondTheStoryPodcast/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/


Rachel Miller
Instagram: https://www.instagram.com/rachelmillermarketing/
Facebook: https://www.facebook.com/leviandrachel/
LinkedIn: https://www.linkedin.com/in/rachelsillamiller/



WEBSITES


Beyond The Story Podcast: https://www.beyondthestorypodcast.com/


Rachel Miller: https://rachelmiller.com/


==========================


Need help launching your podcast?


Schedule a Free Podcast Strategy Call TODAY!


PodcastLaunchLabNow.com

In episode 211 of Beyond The Story, Sebastian Rusk engages in a candid and inspiring conversation with guest, Shawn Pollard, as he shares his remarkable journey of triumph over adversity, from facing personal challenges to finding success and fulfillment in his life. Shawn also offers valuable insights and practical advice for listeners looking to make positive changes in their own lives.
Join Sebastian Rusk and Shawn Pollard as they discuss the power of self-discovery, the importance of authenticity, and the impact of surrounding yourself with the right people. 


TIMESTAMPS
[00:01:48] Triumphing Over Life's Trials.
[00:06:44] Overcoming Personal Rock Bottom.
[00:10:14] Collaboration and Leadership Dynamics.
[00:14:43] The Magic of Healing.
[00:19:13] Falling Back in Love with Yourself
[00:21:30] Money and Personal Growth.
[00:23:40] The Power of Showing Up.
[00:30:22] Breaking Out of Comfort Zones.
[00:32:40] Taking Action Over Time.
[00:35:15] Immersive Speaking Experiences.
[00:40:00] Stay Humble and Authentic.


In this episode, Sebastian Rusk and Shawn Pollard emphasize the importance of taking responsibility for one's actions and the impact they have on life. Shawn acknowledges that he had to hit rock bottom and face the consequences of his choices before realizing the need for change. By accepting responsibility for his past actions, he was able to start the process of transformation and growth.


QUOTES
“Everybody has trials in their life, right? That's just life. Mine is unique, because I think I suffered a little bit more than most. So when I see pain in people's eyes, I can see it. I can sense it. It's like as easy as breathing to me.” - Shawn Pollard“But you have to have it in the beginning to build something great. And then you evolve your finances and then you evolve your health and your wealth and then your mindset and then your spirituality, your faith.”  - Shawn Pollard"How do you know you're becoming the best version of yourself? Other people are impacted by you becoming a better, the better version of yourself, right? Number one. And number two, the thing about healing, here's the most beautiful part about healing all of your shit and becoming fully accountable for your life and realizing that everything is your **** fault" - Sebastian Rusk

SOCIAL MEDIA LINKS


Sebastian Rusk
Instagram: https://www.instagram.com/beyondthestorypodcast/
Facebook: https://www.facebook.com/BeyondTheStoryPodcast/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/


Shawn Pollard
Instagram: https://www.instagram.com/mindsetmonster_/
Facebook: https://www.facebook.com/ShawnPollardHQ/


WEBSITES
Beyond The Story Podcast: https://www.beyondthestorypodcast.com/

Apex: https://jointheapex.com/
==========================
Need help launching your podcast?

Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com

In episode 210 of Beyond The Story, Sebastian Rusk welcomes Sue Mysko to share her journey from working in professional services marketing to becoming a fractional CMO. She also discusses the challenges faced by fractionals in finding leads and finding the right people to grow their businesses. 
Join Sebastian Rusk and Sue Mysko to learn more about what fractional positions are and how they can add value to your business
TIMESTAMPS
[00:02:23] The Rise of Fractional Positions.
[00:07:30] Choosing to Branch Out.
[00:09:08] Fractional Job Marketplace.
[00:13:19] The Wonderful World of Fractional Positions.
In this episode, Sebastian Rusk and Sue Mysko discuss how fractional positions can aid in the growth and scaling of businesses. They emphasize that fractional positions are not limited to large corporations but can also be utilized by small businesses and entrepreneurs. 
Additionally, Sebastian and Sue highlight the importance of thoroughly understanding the core issues in a business to find the right fractional support. They emphasize that while every business wants to grow, it is crucial to identify the gaps before seeking fractional assistance. This may involve assessing areas such as leads, marketing, operations, or process management.
QUOTES
“So this isn't just large multimillion dollar corporations looking to fill a position that may not be full time. This is allowing anybody who owns a business that's looking to grow that business and find the right people to help facilitate that.” - Sebastian Rusk"I've worked in organizations where there's been a fractional CEO, a fractional CMO, and a fractional CHRO. They built their business off of fractionals because they just recognized that they could get the senior leadership in the strategy they needed to grow their business because they just want to be in their business." - Sue Mysko"Take the time to do your due diligence. Hire the right person because they will add so much value to the business." - Sue Mysko“Take every opportunity to promote yourself, promote the business, and to get out there and get as much volume as you can.” - Sue MyskoSOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: https://www.instagram.com/beyondthestorypodcast/
Facebook: https://www.facebook.com/BeyondTheStoryPodcast/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/
Sue Mysko
Instagram: https://www.instagram.com/suemysko/
Facebook: https://www.facebook.com/sue.mysko
LinkedIn: https://www.linkedin.com/in/b2bfractionalcmo/
WEBSITES
Beyond The Story Podcast: https://www.beyondthestorypodcast.com/
Hire A Fractional: https://hireafractional.com/
Chief Marketing Outsider: https://chiefmarketingoutsider.com/
==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com

In episode 209 of Beyond The Story, Sebastian Rusk interviews Jacob Stahler to share his own personal experiences and discusses the importance of embracing change and taking risks. From unexpected construction projects to moments of self-discovery, they take us on a journey of growth and transformation. 


Join Sebastian Rusk and Jacob Stahler as they dive into the world of side hustles and personal development.


TIMESTAMPS
[00:02:09] Mixed Martial Arts (MMA) and Business Consulting.
[00:09:14] English Premier League and National Football League (NFL).
[00:18:09] Burn the Ships Moment.
[00:24:59] Vigilance and Personal Growth.


In this episode, Sebastian Rusk and Jacob Stahler emphasize the significance of not settling for mediocrity and accepting the status quo. They argue that life is too short to simply go along with the norm and that it is necessary to challenge and disrupt it. They also discuss their own mindset as a disruptor and their unique approach to entering the market. Thus, believing in doing things differently and finding innovative ways to scale their business.


Moreover, Sebastian and Jacob highlight the importance of giving up control and trusting others when scaling a business. It acknowledges that it can be challenging to let go, but emphasizes that it is necessary for growth and success. By trusting their team and delegating tasks, business owners can focus on the bigger picture and allow the business to thrive.


QUOTES
"Giving up control and trusting people to do what you hired them to do is probably the hardest part or was the hardest part for me, because no one cares the way you do." - Jacob Stahler"You know, the people that know that they're fighting something internal on a medical level, they're the ones that are more dedicated to going to the gym because they know that they can't screw up because the stakes are higher. And the people that don't have the medical problems will find an excuse to why they can't work as hard as the person who has it. That's all in your head." - Jacob Stahler“We live in a world where I'll sell you my b******t and you sell me yours and we'll call it a deal. And I don't know about you, but life is just too short to just settle for ‘that is, that's just the way that it is.’” - Sebastian Rusk

SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: https://www.instagram.com/beyondthestorypodcast/
Facebook: https://www.facebook.com/BeyondTheStoryPodcast/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/
Jacob Stahler
Instagram: https://www.instagram.com/jacobstahler/
Facebook: https://www.facebook.com/jacobstahler/


WEBSITES
Beyond The Story Podcast: https://www.beyondthestorypodcast.com/
==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com

In episode 208 of Beyond The Story, Sebastian Rusk interviews Johnny Slicks, the founder and CEO of Johnny Slicks Inc., an American-made grooming products company. Johnny shares his inspiring journey from struggling to make ends meet and donating blood plasma to fund his business, to building a successful company that is now hitting eight figures in revenue. 
Tune in to hear this captivating story of grit and glory.
TIMESTAMPS
[00:02:01] Thinning Hair and Self-Esteem.
[00:05:31] Bank Account Struggles and Experimentation.
[00:07:16] The Struggle to Start a Business.
[00:10:35] Rags to Riches Story.
[00:20:02] The Importance of an Integrator.
[00:22:09] Find Your Strengths and Weaknesses.
In this episode, Sebastian Rusk and Johnny Slicks emphasize the importance of having both a visionary and an integrator in a business partnership. They acknowledge that not all of their ideas may take off, but they believe it is the integrator's role to keep them focused on their main area of expertise, which in this case is grooming products.
Additionally, Sebastian and Johnny emphasize the significance of finding someone who aligns with your culture, morals, and ethics, serving as a complementary counterpart. Having someone with diverse skills and perspectives allows for innovative problem-solving and enhances overall capabilities.
QUOTES
“So yeah, donating plasma, rags to riches, repo to limo, however you want to put it. But it really is the American dream. And it all started with just me having this personal issue of my thinning hair. Tanked my confidence. I found a solution. And now I'm here to offer the solution to everybody." - Johnny Slicks"I don't believe in problems, I believe all problems are just opportunities to learn and try and experiment." - Johnny Slicks"You will never get anything done as a visionary if you don't have an integrator, someone who can keep you aligned with what you're good at." - Johnny SlicksSOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: https://www.instagram.com/beyondthestorypodcast/
Facebook: https://www.facebook.com/BeyondTheStoryPodcast/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/
Johnny Slicks
Instagram: https://www.instagram.com/johnnyslicks/
Facebook: https://www.facebook.com/JohnnySlicksInc/
LinkedIn: https://www.linkedin.com/company/johnny-slicks/
WEBSITES
Beyond The Story Podcast: https://www.beyondthestorypodcast.com/
Johnny Slicks: https://johnnyslicks.com/
==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com