Beyond Transactions — Marco Steinsieck (Backpack Media)

Marco Steinsieck’s career spans the evolution of retail media—from early non-endemic partnerships at Vistaprint to building Sephora’s media network into a meaningful profit driver. Now at Sallie’s Backpack Media, he’s focused on predictive commerce powered by life-stage data—helping brands move beyond past purchases to reach consumers at key moments of change. We cover the evolution of retail media, the importance of aligning media with merchandising, and why the future of targeting may be less about what people bought—and more about what they’re about to need.